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Selecting the Best Backlink Prospect: Evaluation Framework

December 26th, 2013 | Vitaly Gonkov

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There are a sheer number of backlink opportunities available on the Web. And this may bring up a challenge both for professional SEOs and individual webmasters.

To surface the best link targets, one needs to assess SEO value of each potential linking source, check lots of different SEO metrics, and carry out their comparative analysis.

This article will tell you how to streamline the process and evaluate backlink prospects in 3 easy steps.

In the post you will find professional, yet easy-to-implement tips on how to:

  • collect important SEO metrics for potential linking sites;
  • roughly estimate SEO value of link targets;
  • eliminate irrelevant backlink prospects;
  • run comprehensive analysis of most SEO-valuable sources;
  • target the best sites to get links from.

Read more »

Redefining Link Bait Techniques: What Works In 2013

July 18th, 2013 | Alesia Krush

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Viral marketing and its SEO cousin link bait have been around for a while.

By method of trial and error, marketers have long figured out emotional "hooks" that entice people to click "Like" or "Share", link to content and engage with it.

However, do these hooks stay the same or do they undergo transformation over time?

If we look at what pieces of content have gone viral in the industry in recent times, we'll see that the same good old link bait drives such as humor, freebies and others still work very well.

However, they're implemented in a slightly different way, with a twist.

How? See for yourselves. Read more »

How to Become a Blog Commenting Super Star with SEO PowerSuite

July 24th, 2012 | Alesia Krush

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blog commenting starTo me, blog commenting is a unique way to connect with people in the industry. Why? Because leaving a comment is a great conversation starter. Further on, you can follow the person you're interested in on Twitter/Facebook/G+, exchange emails and what not.

Blog commenting is also an effective link building technique. While most blog links are nofollow, they can be great direct traffic channels at the same time. If you leave interesting comments, people will be eager to learn more about you and may click on the link in your name/signature.

Unspoken blog commenting rules

Just like any human activity, blog commenting has its rules and conventions. It's better to get familiar with those before you start commenting, to avoid learning the hard way and to avoid gaining bad reputation.

Here is a blog post we did on commenting etiquette some time ago. To sum it up, when you comment on somebody's post, make it real-life conversation. You wouldn't want a stranger to approach you and say something meaningless or begin selling you merchandise, would you? So, blog commenting is very much like starting a conversation in real life. Just keep that in mind. Read more »

“Be My Guest, Blogger”: Ways to Build Links and Online Reputation with Guest Blogging

October 27th, 2011 | Alesia Krush

Name:

blogger on laptopArticle submission is dead - long live article submission

Some say that article submission is dead. Google's Panda has killed it. Hmm. That depends on what you mean by article submission. Submitting spun articles to hundreds of article directories may be as well half way to its grave. But not white-hat guest article posting!

Today, with Google's Panda at large and content farms suffering PR and traffic loss, it appears to be wiser to focus more on submitting 1-2 quality articles to reputable sources, rather than spamming the already over-spammed Web with more spam. Read more »