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SWOT Analysis Of A Typical Start-Up Social Media Strategy

January 1st, 2016 | Olga Filonchuk

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Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding?

First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round.

You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.

Practically any social media strategy has a resembling life circle.

Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.

Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.

Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.

The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).

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A Complete List of Little-Known Tricks to Finding Anyone’s Email Address

January 1st, 2016 | Olga Filonchuk

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guide to finding an email address

Living in the age of Internet should have made people's lives easier.  Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy.

However I am not going to talk about the fact that mankind would rather browse the web to learn how to make an awesome make-up for a perfect selfie rather than to find out if there's been a progress in AIDS treatment.  What surprises me more is that a world where people are supposed to get connected easily even if they don't know each other is paradoxically closed for such kind of interaction.

We can find almost anyone on social networks but it's getting harder to have a chat with them if they don't know you personally.  Some people call it privacy, others call it a challenge. Read more »