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Matt Cutts Pubcon 2013 speech takeaways and digest

October 31st, 2013 | Ksenia Dobreva

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SEO NewsWe all know Matt Cutts will never tell us everything.

But every time he speaks at an event or a conference, thousands of SEOs worldwide listen to him carefully hoping to extract maximum of valuable information from his words.

The head of Google webspam team gave a keynote speech at Pubcon 2013 in Las Vegas last week.

But to save your time and effort we will cover the points of this speech that might be important for SEO in practice.

 

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Penguin 2.1 quick facts and digest

October 10th, 2013 | Ksenia Dobreva

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Google Penguin

It all started October 4, when Matt Cutts announced the release of Penguin 2.1 (it should be Penguin 5, if to count the announced releases from the beginning, but Google has chosen this name to stress the importance of Penguin 4 aka Penguin 2.0).

For the newbies: Google Penguin is a name for a Google algorithm update. It is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using so-called black-hat SEO techniques, e.g. manipulating the number of links pointing to the page.

The Penguin update that was first announced on April 24, 2012, and there have been 5 updates total.

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Not.coms: should websites sacrifice ranking scope for playful brand perception?

January 21st, 2013 | Ksenia Dobreva

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“In the future, fortune could well favor those who didn’t sell their good domain names too cheaply, or too boldly”

Frank Schilling

Picking a right domain for your website has been a part of SEO basics for several years now.

A website address is not only a way to reach your page using a browser. It is also a part of branding: domain explains a company’s name or product, gives some ideas about your business sector and simply is a thing to remember and associate with a brand.

Choose a superb and catchy website address, play with the company name and words that describe some essence and purpose of your page, because this is a great way to boost your brand awareness even before a detailed SEO campaign is started.

There are a lot of options you can use to make your domain work for you. But today we are not speaking of keywords, website name length and using a brand name in it. There is an important issue about your website which is a top-level domain (TLD). Simply defined, TLD is the last part of a full domain name. For google.com TLD is obviously .com. Read more »