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Selecting the Best Backlink Prospect: Evaluation Framework

December 26th, 2013 | Vitaly Gonkov

Name:

There are a sheer number of backlink opportunities available on the Web. And this may bring up a challenge both for professional SEOs and individual webmasters.

To surface the best link targets, one needs to assess SEO value of each potential linking source, check lots of different SEO metrics, and carry out their comparative analysis.

This article will tell you how to streamline the process and evaluate backlink prospects in 3 easy steps.

In the post you will find professional, yet easy-to-implement tips on how to:

  • collect important SEO metrics for potential linking sites;
  • roughly estimate SEO value of link targets;
  • eliminate irrelevant backlink prospects;
  • run comprehensive analysis of most SEO-valuable sources;
  • target the best sites to get links from.

Read more »

How to save your website from Google Image Mismatch Manual Penalty

November 14th, 2013 | Ksenia Dobreva

Name:

Google continues its work on cleaning search results from websites that use any kind of manipulation or spammy techniques.

A new type of manual penalty has been introduced to webmasters. It is called Image Mismatch Manual Penalty. That's how Google explains the meaning of it:

If you see this message on the Manual Actions page, it means that some of your site's images may be displaying differently on Google's search results pages than they are when viewed on your site.

Image mismatch penalty will affect how your site's images are displayed in Google.

Many site owners may be wondering if they're using images right, and whether their websites are vulnerable.

We'll explain the meaning of the punishment and give some recommendations on how to avoid seeing another manual penalty message in your Google Webmaster Tools. Read more »

How to Move a Domain without Losing Its SEO Value

October 17th, 2013 | Vitaly Gonkov

Name:

Setting up a new website, we all hope that it is built once and for all. However, there may come a time when one has to move their domain.

There are lots of reasons why the procedure may be necessary. That can be a change of a domain name as the result of a rebranding campaign, merging domains after one company takes over another, etc.      

Whatever reasons for moving a domain are, it's important to undertake the process wisely and carefully. Otherwise, you are running a risk of losing all the authority you have been building for your initial website.     

This guide will teach you how to:    

  • choose a domain to move to;
  • prepare your current domain for the transfer;
  • actually move a domain;
  • redirect SEO value to a new domain;
  • organize the structure of a new domain;
  • monitor a new domain after migration.

Read more »

Missed SEO opportunities (Part 2): Run SEO Analysis like a Pro

September 25th, 2013 | Vitaly Gonkov

Name:

 

If your website is stuck at the bottom of search results, and you can't find the reason for its ranking stagnation, run a comprehensive analysis of your SEO strategies. It can be that your SEO techniques are missing on some essentially important components, which is holding back ranking growth.

In the first series we learnt how to run such analysis for small websites. This part will tell you how to find and fix SEO issues for sites of a large size.

 

 

From this post you will learn how to:

  • conveniently organize big amounts of SEO data;
  • run comprehensive SEO analysis of big websites;
  • research SEO data with the help of Excel;
  • spot underperforming pages and find out the reasons of their poor performance;
  • make the necessary adjustments to improve your current SEO strategies.

In a word, this guide will tell you how to run professional in-depth SEO analysis quickly and easily.

Ok, let it roll.

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Missed SEO Opportunities (Part 1): Fixing Pages that Could Do Better for SEO

September 20th, 2013 | Vitaly Gonkov

Name:

 

SEO is like a huge iceberg. Alongside with well-known standard practices, there are lots of unseen elements, all working in concert to deliver collective impact on website rankings. The more seamlessly the whole system works, the more productive an SEO campaign is.

Hence, the major priority of any website promoter is to ensure that they do not overlook any important SEO aspects and consider both popular SEO techniques and little-know SEO tweaks when planning their campaigns.

This practical guide will teach you how to:

- find undetected issues that may hold back site's ranking progress;
- enhance popular SEO practices with some little-known tweaks;
- use site ranking potential to the fullest extent.

 

So, let's roll up our sleeves and get down to work.


The Ultimate Guide to Hiding Webpages from Indexation (Part 2): Mastering Duplicate Content Issues

September 9th, 2013 | Vitaly Gonkov

Name:

In the first part of the article we learned how to instruct search engines not to index certain webpages. In this post we are going to figure out how to deal with duplicate content issues.

 

What is duplicate content?

 

The term 'duplicate' can be applied to any content located in more than one place on the Web.

Basically, there are two types of duplicate content: off-site and on-site. Off-site duplication is when the same content is found on two or more different sites. On-site duplication is when identical content appears on two or more pages of one and the same site.

 

Examples of duplicate content  

Off-site

  • Scraped content (the one that was illegally copied from one site to another).
  • Syndicated content (includes blog posts, RSS feeds, podcasts, email newsletters, etc.).
    Read more »