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Top 7 Social Media Successes Of 2013

December 6th, 2013 | Olga Filonchuk

Name:

2013 is changing into 2014
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »

True Stories: How Social Media Saved My Life

November 19th, 2013 | Olga Filonchuk

Name:

4 people share their social media experience

The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.

Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.

Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.

I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.

Enjoy the ride! Read more »

20 social media resources you need to keep pace with the industry

November 7th, 2013 | Ksenia Dobreva

Name:

 

social media resourcesSocial media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.

What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.

In this article I'm going to share some resources that I personally use for getting most of necessary information about social media. Read more »

Top 15 SEO Experts to follow on Twitter

October 25th, 2013 | Olga Filonchuk

Name:

followBeing new to something sucks anywhere and anytime. Being a young specialist in SEO can make your head explode as this industry is for the one who has the guts to keep a finger on the pulse of any minor change in a vagarious SEO world.

This is why we've prepared this list of SEO pros to follow on Twitter. These folks are fast, have relevant experience, personal opinion and can also have a decent chat with you.

The choice isn't based on followers' count like the majority of resembling posts but rather on:

  • Influence in the industry
  • Ability to produce genuinely unique opinion that at times contradicts with an established opinion in the industry
  • Whether a user is active on Twitter
  • Whether a user responds to ''ordinary mortals'' Read more »

Hippocratic Oath of a Social Media Manager: 30 Commandments

September 12th, 2013 | Olga Filonchuk

Name:

Some snobs say Social Media managers are useless staff and get their salaries for the job that could have been distributed between other departments with no harm. I will not fight with them (no, not today) and would rather suggest we imagined that SMM was as important as medicine for instance.

Imagine, you've entered the university to study SMM and now you're about to say your Hippocratic Oath. How will it look like?

social media oath

Read more »

Technical Support On Social Media: Big Companies Lessons

August 15th, 2013 | Olga Filonchuk

Name:

Customers want you now, they want you 24/7 and your time zone sleep preferences are of little concern to them.

They contact your support team and if they feel that your support reps are taking too much time to reply (they always think so), they are most likely to get you on Twitter, Facebook, Google+, etc. It's OK if you have like 5-6 support requests on social networks per day, but what if there are more?

Let's see how big brands cope with huge loads of support requests on Social Media and how massively they fail/succeed.

Lufthansa

Lufthansa Facebook page is one of the greatest examples of the social media managers' team any company would die to hire. If you have a careful look at their wall you'll notice that new messages are being sent to LuftHansa every hour (at least 3-4 per hour). Some of them are positive, some of them are complaints or just accusing words. The remarkable point is that support is provided minimum in two languages: English and German. Can your team be called a bi- or multilingual?

Read more »