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A Diagram Worth Many Words

May 12th, 2011 | Eugene Khutarniuk


Lots of us are visual learners: we grasp information better if it is presented in the form of charts or graphs – and find it difficult to analyze raw digits. There are a few SEO software tools that make the life of visual learners easier.

Analytics Visualizations

Analytics Visualizations Analytics Visualizations is a tool developed by Juice Analytics on the basis of Google Analytics API and JuiceKit. Google Analytics API team approached Juice Analytics with the request to find new fresh ways to represent GA data and in response the Juice Analytics engineers created this outstanding tool.

Juice Analytics includes two visualization modes. These are Keyword Tree and Referrer Flow. Keyword Tree visualizes semantic relations among the keywords that are sending traffic to your website and some metrics (Bounce rate, % new visitors, average time on site, number of visits and new visits). At a glimpse one might evaluate the performance of the keywords and get fresh ideas for new long-tail keyword phrases that might generate additional visitors and customers.

Have a look at a fragment of the keyword map generated for an e-commerce website that sells modern furniture in NY.

Grey lines reflect semantic relationships; the font size indicates the number of visits for the relevant keyword (the bigger the font – the more visits a particular keyword enjoys); the font color describes Bounce Rate (the keywords with higher bounce rate are within the red spectrum). In other words, this keyword map allows users to evaluate three dimensions at a time. Apparently, "modern furniture Florida" or "modern furniture in Brooklyn New York" might be good long tail phrases to optimize for. The great thing about such representation is that one may evaluate several crucial metrics simultaneously. Read more »