Why rankings are different in Rank Tracker and in a browser?

• Same keyword spelling: if you enter "gift cards" to your browser search menu and use "giftcards" in Rank Tracker, the results will most likely differ
• Same search engine: if you're using a regional search engine in Rank Tracker (for instance, Google.es and not global Google.com) - make sure you're running a manual check in the exact same search engine version (you may get redirected automatically based on your IP address)
• Same check date: make sure you've updated the rankings in Rank Tracker on the same date before comparing project data to the current results in a browser
• Same rank checking mode: check whether you've set Rank Tracker to auto-correct words (and check the corresponding SERP) and to track SERP Features (depending on that, it will either count or skip Local Packs, Image/Video blocks, etc):

The results of the searches you run get personalized by search engines: this can give you a misleading picture of where your site's pages appear to others. Here's how to avoid this:

• Use default search preferences: number of results per page, region and language settings, etc. If they have been modified, please go to Google Preferences to return to the default
• Clear your browsing history, cache, and cookies rather than using Incognito mode: the URLs of pages you often visit may show up closer to the top of search listings, the results may be tailored based on your previous searches or interests pulled from the social accounts you're logged into

As a rule of thumb, you will need to clear browsing data stored in your browser to get pure and accurate rankings before each ranking check.

A couple of years ago, Google has started to tailor the results more and more sophisticatedly based on the location (IP) the query comes from.

If you're using your IP or proxies in Rank Tracker, make sure that you are running a manual check from the same IP or set up the exact same proxy in your browser.

If you're using the default Rank Tracker's Safe Query Mode, ranking checks run through our private dedicated servers that rotate proxies from various countries. For that reason, if you're checking rankings in a default Google with no custom localization, you may get inconsistent results: Google will still tailor the SERPs to a random IP the query comes from, even though the version of Google will correspond to your project settings (.com, .es, .nl or any other).

To get accurate and consistent local rankings, you should customize the search engine in your project and define the Preferred Location: this way the app will fetch the rankings exactly as seen from that precise location:

Otherwise, the results may slightly vary from check to check, and may naturally differ from what you see in a browser.