Rank Tracker is highly rated in the SEO community for the accuracy of the data it provides. When we say that the results are accurate, we mean that they meet 3 main requirements:
If you've come across a discrepancy between some of the data in your project and what you see opening a SERP manually, it most likely means that the results have been obtained differently. Here's how to get things in line:
The results of the searches you run get personalized by search engines: this can give you a misleading picture of where your site's pages appear to others. Here's how to avoid this:
As a rule of thumb, you will need to clear browsing data stored in your browser to get pure and accurate rankings before each ranking check.
A couple of years ago, Google has started to tailor the results more and more sophisticatedly based on the location (IP) the query comes from.
If you're using the default Rank Tracker's Safe Query Mode, ranking checks run through our private dedicated servers that rotate proxies from various countries. For that reason, if you're checking rankings in a default Google with no custom localization, you may get inconsistent results: Google will still tailor the SERPs to a random IP the query comes from, even though the version of Google will correspond to your project settings (.com, .es, .nl or any other).
To get accurate and consistent local rankings, you should customize the search engine in your project and define the Preferred Location: this way the app will fetch the rankings exactly as seen from that precise location:
Otherwise, the results may slightly vary from check to check, and may naturally differ from what you see in a browser.
Still got questions? Let us take a look at your project then.