The list of competitors in Page Audit looks wrong/irrelevant

Page Audit in WebSite Auditor allows you to benchmark your page against its top SEO competitors, and adjust keyword usage according to what works best across the SERPs. There are a few simple tweaks available to make sure the list of competitors is the most relevant.

Make sure you are using the latest version of WebSite Auditor; if necessary, restart the app and let it auto-update, or download the current version manually.

Change/customize the search engine used for analysis

You can add your regional search engine or customize for any precise location - for the app to gather the page's local SEO competitors:

Go to Analysis settings > Manage search engines
Unfold the list of available search engines and click to Manage search engines
Find your regional Google on the list, add it to your project, and click OK
Select the new search engine in the dropdown and click Apply

To add a Custom search engine (localized for any precise location), go back to Analysis settings > Manage search engines, and

Unfold the list of available search engines and click to Manage search engines
Find your regional Google on the list, hover over it, and click Add Custom
Specify the Preferred Location (leave all other settings default) and click Apply; add the short name for your convenience

Select the new search engine in the dropdown and click Apply

Manage competitors list

For Content Analysis, WebSite Auditor collects the top 30 ranking pages for each target keyword, then picks 10 competitors that cover the most keywords from the list (the highest intersection level).

You can customize the list by navigating to Analysis settings > Manage competitors:

Adjust the list of selected competitors if needed - based on the metrics you find the most important:

Clear your browsing history and cookies

If you see different results in a regular browser, the reason may be that Google personalizes the results you see based on your search history. To see the realistic results, not distorted by any previous searches, make sure to clear history and cookies, as well as log out of your Google/Bing/Yahoo accounts before running a manual search.