FOR AN EFFICIENCY MAKEOVER OF YOUR SEO CAMPAIGN
With the new "Not provided" traffic feature launched in SEO PowerSuite last week, now you've got data to substitute crucial keyword traffic stats no longer available in Google Analytics. This feature already got thousands of thumb-ups from our users and industry's leading specialists!
To get even more out of SEO PowerSuite's "Not provided" solution, check out our in-house methodology on using this priceless traffic data to measure progress and make winning SEO decisions. Check it out now:
- Find the most traffic-generating keyword niches
- See if the right pages of your site rank in search engines
- Make sure your SERP snippets perform well enough
- See which keyword brings the most traffic to a landing page
- Check if your landing page's content is relevant and engaging
Or read on to get a quick idea of what the buzz is about, if you've missed the feature last week.
Missed the "Not provided" feature? Here is what's new.
In case you've missed it, last week SEO PowerSuite's Rank Tracker got reinforced with a special "Not Provided" Keyword Traffic tab that brings in the crucial data to substitute your Google Analytics stats.
First of all, this tab is charged with a new "Calculated visits" formula that lets the software calculate your current keyword traffic with 91% precision ().
Based on this formula, the new tab includes 4 new metrics:
|Calculated keyword visits||The approximate visits the keyword brings to your website.|
|Calculated page visits||
The approximate visits that your page gets from all keywords it ranks for
— if a page ranks for just 1 keyword, Calculated page visits and Calculated keyword visits coincide
|Page visits||These are actual organic visits your page gets according to Google Analytics|
|Page bounce rate||That is a page's overall bounce rate as shown in Google Analytics|
This combination turns immensely helpful for your SEO analysis! And here's how we use these priceless stats in-house — to track performance and make informed SEO decisions.
These steps are quick, easy and extremely helpful!
"Calculated visits" formula takes into account the way a SERP is built for each particular keyword (SEO PowerSuite even knows if there are any paid ads on the page to carry off you organic traffic), so this metric is absolutely priceless for determining a keyword's REAL traffic potential.
And as SERPs for a keyword differ in particular search engines, to get absolutely precise data, you can analyze keyword visits calculated, for instance, for Google separately (your project should have Google set as the only preferred search engine in Preferences -> Preferred Search Engines for that).
- Google rank
- Visits (calculated)
Make informed decisions. See how your keyword rankings correlate with the amount of traffic they bring and adjust your keyword strategy:
- Your rankings are still quite low, but the Calculated visits are already substantial? Keep on working with the keyword — that is the profitable niche for you!
- Your high rankings bring almost no Calculated traffic? This is the niche were low click-through rates or paid ads and images steal your traffic. Drop it and invest your efforts in a more productive keyword.
In the new "Not provided" workspace you've got your keywords conveniently set side by side with the list of pages that rank for them in search engines. This means you can see at a glance, if only the right pages show up in search, and no irrelevant pages are stealing your traffic.
- Ranking page(s)
Make informed decisions: see if only the intended pages show up in search engines for traffic-generating keywords and take action whenever an irrelevant page starts getting traffic instead of the high-converting landing page.
The only factor that the Calculated visits formula does not take into account is the way your page's SERP snippet influences the CTR. So, the only case for your page to get fewer visits than you see in Page Visits (calculated) column — is when your SERP snippet (basically, your title and meta-description) isn't performing well enough.
And this means, you can easily spot pages with poor-written titles and meta-descriptions — by checking if the figures in Page Visits (GA) column match the figures in Page Visits (calculated).
- Page Visits (calculated)
- Page visits (GA)
Make informed decisions: see if a page gets the amount of traffic that it should be getting, and fix your snippets if something goes wrong:
- Your page is getting just the traffic expected, or even more? Great, the page's title and meta-description work well enough.
- Your real traffic lags behind the calculations? Tune up your title and meta-description, because right now they're harming the click-through rate!
Another great way to use the data you now have in SEO PowerSuite is to determine which keyword brings the most visits to a landing page. You can use keyword visits to page visits ratio for that.
- Visits (calculated)
- Page Visits (calculated)
Make informed decisions. See which keyword brings the biggest share of visits to a page and make sure the page's content is relevant to that keyword.
Now, knowing which keyword brings the most visits to a landing page, you can adjust the page's content to make it relevant to that keyword. And SEO PowerSuite will help you spot whenever a page doesn't perform well enough (has high bounce rates).
- Page bounce rate
Make informed decisions. See if pages' bounce rates are higher than you'd like them to be and adjust the pages to fix this:
- High bounce rate? Your content may not be relevant and compelling.
- Bounce rates are ok? Your page's content perfectly matches the keyword and visitors' expectations.
These priceless stats are yours in SEO PowerSuite
and you won't find them in Google Webmaster tools or any other source!
Ever since the "not provided" apocalypse started, SEOs were forced to gather keyword traffic data bit by bit in dozens of different sources. But none of these sources can give you precise traffic calculations.
For instance, some SEOs mistakenly rely on Google Webmaster tools for traffic calculation, not knowing that this data is far from being accurate:
— Webmaster tools data is cumulative for ALL search engines where your site appears, meaning this data is useless to analyze the traffic brought to a particular page from a particular search engine.
— Webmaster data calculates CLICKS but not visits, so it can't give you the accurate stats for the traffic you get.
— And finally, according to our in-house studies and researches by many SEO professionals, Webmaster tools simply provide you with WRONG calculations, which you can by no means rely on.
Luckily, now you finally have precise traffic stats and loads of other analytical data built into your SEO software. And this means your analytics now won't have to take ages — you've got the data needed to substitute Google Analytics "Not provided" right at your hands!
To try out the new feature, just restart your Rank Tracker for an auto-update or download the freshest version from the website and start your research!
And note that you need to be a paid user to be able to save your keyword traffic history. So please go here
to get your license if you don't have one yet.