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How to Use TF-IDF for SEO

April 23, 2019
TF-IDF is something we've been hearing about for quite a while in our SEO universe, but in truth, it's rarely implemented in the optimization process. Some people think it's too complicated, and they don't want to bother with digging into its specifics. Some consider TF-IDF a form of keyword density and want to steer clear from it. What if I say I can change your mind?

SEO Case Study: Grow impressions and SERP clicks by 300%

April 18, 2019
In this case study, you'll find out how Liraz Postan, an SEO geek and content expert, managed to drastically improve visibility and increased clicks by 300% for a relatively new website. The uplift was instant — just 14 days of actual optimizations.

FAQ: Everything you need to know about Google's RankBrain in 2019

April 16, 2019
Just like most Google algorithm updates, RankBrain is shrouded in mystery. It has been 4 years since it went live in October 2015, but the subject is still surrounded by a lot of buzz and controversy. But the truth is, RankBrain is one of the most essential parts of Google's core algorithm and the only machine learning system it uses at the moment.

So in this article, you'll receive answers to the most frequently asked questions, including how RankBrain actually works, how it changed SEO, and how to optimize for it.

Local SEO Guide for Small Businesses

April 09, 2019
Given that nearly everyone is looking for a local business or services near them, today search has become more local than ever. So it's high time for you to start or review your local SEO activities to bring your business real customers who are trying to find you right now.

In the article, I've gathered basic steps that may help launch a local SEO campaign for your small business from scratch or revise your existing campaign and possibly find some useful tips you might have overlooked.

Learn how to find expired domains with quality backlinks

April 08, 2019
When you start a new blog, one of the first things you do is pick a domain. Many people regret their choice later and it is not easy to find the perfect domain.

In this post, I am going to show you the tricks I used for picking domains for my blogs.

How I outranked Amazon with a brand new ecommerce site [SEO Case Study]

April 02, 2019
Is it difficult to rank a brand new website? It all depends on the niche, you may say.

In this case study, you will learn how Peeyush Dubey and his SEO team worked on a completely new website in the competitive health and wellness niche and achieved impressive search visibility within only 10 months.

All Keywords Any Site Ranks For in 10 Popular Locations

April 01, 2019
Find even more keyword ideas in any niche by finding all keywords your or your competitors' site ranks for right now in any of the 10 regions' organic search results.

7-Step Guide to Perfect SEO Writing

March 19, 2019
I've written quite a few articles for our blog already, and more often than not I mentioned there that "Content is king". And to tell you the truth, it did not go further than that. So, the time has come to dig deeper into those factors that make content His Royal Majesty. Spoiler alert: you will need to apply some SEO efforts to let users and search engines find and rank it higher.

Grab our guide to creating content SEO-wise!

Domain InLink Rank and SERP Rankings Correlation Study

March 18, 2019
Many of you are familiar with InLink Rank, a metric by SEO PowerSuite, which reflects the ranking power of pages and domains.
To make sure InLink Rank brings value to our customers and really helps them define the quality of domains and pages, we regularly run various internal tests and experiments. We've just finished a massive study to track the correlation between Domain InLink Rank and SERP rankings and here's what we've found.

The Ultimate Guide to Backlink Types

March 13, 2019
There is a million recipes for optimizing sites for better rankings. I'm pretty sure link building is a core component in every single one of them. Why so? A link profile continues to be one of the strongest indicators of site's quality for search engines.

Ultimately, though, the most important factor for link building is how much SEO value a link will bring to your site. That's why I offer you a short classification of backlinks where we will examine links by their SEO weight.

How to Convert SEO Traffic into Qualified Leads

March 05, 2019
Traffic worth nothing if it doesn't bring you conversions. Learn how to turn traffic into qualified leads and watch your sales grow!

HTML Tags for SEO: to use or not to use?

February 26, 2019
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 7 HTML tags that still matter for SEO campaigns: title, description, Open Graph, and more.

Gaining 8x more traffic & 6x more conversions in 12 months [Case Study]

February 19, 2019
SEO Specialist David Sorauer outlines the process he used to build succesfully up traffic for a pet/animal niche website.

Bulk Backlink Profile Comparison in SEO SpyGlass

February 12, 2019
Batch Analysis tool compares up to 200 domains according to important SEO metrics with just one click in SEO SpyGlass.

10 Advanced SEO Tips & Techniques You Need to Know

February 05, 2019
Boost your rankings by adding advanced stuff to your SEO strategy: mobile-first indexing, page speed, brand reputation building, CrUX data, and many more.

Your ultimate guide on improving page speed in 2019

January 29, 2019
Not so long ago our team has conducted an experiment to figure out the correlation between page speed and pages' positions in mobile SERPs after the update. The main takeaway from the experiment was that the Optimization Score (now Opportunities) is what influences mobile rankings the most.

The only "but" is that there are now 22 factors to optimize for instead of just 9 that we used to have a couple of months ago. Please don't be scared by this number. Most probably the majority of them are not relevant, and there are 5-6 for you to work on.

In this guide, I'll explain in more detail how to optimize every above-mentioned parameter.

Nailing backlink audit in 2019

January 16, 2019
Even in 2019, backlinks still firmly remain one of the most powerful ranking factors. And just like quality links can get you to the desired Google's top, bad links can cause you helluva lot of troubles. Therefore, a backlink audit firmly stays one of the most important SEO activities of all times.

So without further ado, let me guide you through these simple steps to make your backlinks sound as a bell. Let's do this!

5 reasons why your business absolutely needs SEO in 2019 (+SEO Proposal template inside)

January 09, 2019
I hope "start doing SEO" is on the list of your New Year resolutions because these 3 mythical letters have stopped being a buzzword years ago. Let's face the fact — in 2019, SEO is not a nice addition to your business, it's a must. However, there are many website and business owners who still haven't implemented SEO in their marketing strategies or simply lack SEO knowledge.

I agree, SEO is not a bed of roses, but here're 5 powerful arguments that will definitely inspire you to start doing SEO the second you finish reading this article!

20 Must-Have Tools for a Money-Making Website

January 02, 2019
If I was to give the one and only advice to all the website owners out there, I would say that all it takes to start a profitable website is to surround yourself with the RIGHT tools. So, in order to alleviate your sufferings and save your time and nerves, here's a pack of best breed tools for you to be armed to teeth.

Happy 2019 from the SEO PowerSuite team!

December 27, 2018
Happy holidays from SEO PowerSuite! See what we've managed to achieve in 2018, discover our plans for the next year, and get your Christmas greeting from the team!
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