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February 14, 2017
Ever since Google became a thing, it's been known to use PageRank to rank web pages, and it's still one of the key factors in its ranking algorithm today. Alas, last year Google closed off access to the public version of PageRank, taking away the most reliable metric SEOs used to evaluate site authority and link quality. Since then, we've been working on our own PageRank alternative at SEO PowerSuite, and today — ta-da! — InLink Rank is finally out.
February 07, 2017
If you asked me to name a single most effective SEO hack, I'd say... Click-through rate optimization. Why? First, a good CTR leads to higher rankings. It's not just my experience: Google's said it, and real-life experiments have proved it. The logic is simple: if lots of people click on the same result, it sends a strong message to Google: "this is the result that people love." Second, more clicks mean more traffic. Even for a #1 Google result, the CTR can range all the way from 5% to 90% - and it's up to you to determine which it will be.
January 31, 2017
Christmas holidays are far gone, while St. Valentines and Easter are coming close — it's the right time to ask yourself if you're getting the most of seasonal organic traffic and how you could improve on that. In this post, I'll discuss five common reasons for your not getting enough seasonal traffic and will take you through the necessary optimization steps. Let's go!
January 24, 2017
The long-tail search phrases have always been a bit of a mystery. These low-volume, low-competition terms can be hard to grasp: why spend your time on those keywords if barely anyone is searching for them? Then, there are probably hundreds to thousands of long-tails you can find; how do you pick the best ones? And finally, does any of this even matter in the age of semantic search?
January 17, 2017
Content duplication is talked about a lot, and we can all agree that you should create unique content for your site's every page. But... In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there're a few versions of the same pages on your site. In this post, I'll talk about the 7 common types of duplicate content and share tips on how you can check and protect your site against them.
January 10, 2017
Search engine optimization, or SEO, is something you can't go to three websites without hearing about these days, but it wasn't always that way. The art of ranking on Google and other search engines is a fairly young beast, but it's still got teeth. Where did it come from, where is it, and most importantly, where is it going?
January 05, 2017
The year of 2016 was relatively calm for SEOs. But no matter how peaceful the current SEO landscape looks, it doesn't mean you can lean back in your chair and relax! RankBrain, semantic search, AMP, and mobile-first are among the top buzz words of the past twelve months. Penguin and Panda have become smarter and are now part of the core algorithm. To help you brush up your SEO skills, I've prepared a list of recommendations SEOs should focus on for 2017.
December 27, 2016
Wow, it's almost New Year's! We hope 2016 was a fun and fulfilling year for you. It definitely was for the SEO PowerSuite team - and for that, we'd like to thank you. Because of a community of users like you, your support and feedback, 2016 was our busiest and most rewarding year yet. To celebrate, we put together an SEO PowerSuite year in review in a... sweater!
December 20, 2016
In this cheat sheet, you'll find the 9 most important ranking signals that multiple studies have found to have the biggest impact on rankings today. The cheat sheet is based on our own research at SEO PowerSuite, as well as this year's ranking factors studies by SearchMetrics and Backlinko.
December 06, 2016
All four SEO PowerSuite apps just got a fresh, modern look — and much more than that. With dozens of our users' suggestions incorporated right into the tools, you are in for improved readability and navigation, delightful customizability, and uncluttered, intuitive user experience.
November 30, 2016
Starting a blog is easy, even writing your first post is simple and fun. But what does it take to become a successful blogger with a huge army of readers? Today's post is focused on the fundamentals of SEO and online marketing for bloggers. If you're just getting started with a new blog, or even if you're a seasoned writer looking for a quick refresher on SEO best practices, this checklist is for you.
November 15, 2016
With Google's mobile-first indexing of the Web and 60% of searches coming from smartphones, an error-free mobile site is a must. In today's article, I'm sharing my top tips for getting mobile right and growing your mobile rankings.
November 01, 2016
I bet you've heard about the Skyscraper link building technique a thousand times, but have you actually tried it? If you've been neglecting this method all this time but want to give it a try, you'll find today's post really useful. You're about to discover if the Skyscraper tactic is worth your time and effort and how you can optimize the workflow using SEO PowerSuite tools. Let's begin.
October 25, 2016
Just out, Custom Search in Website Auditor is lets you do a number of things you couldn't do before, and saves you tons of time on many tasks that used to take hours. To help you make the most of it, I've put together 10 super quick (but powerful) ways to use it — for SEO, content marketing, and way beyond.
October 18, 2016
A thorough site crawl is the technical foundation of SEO success. But due to the various technologies used to build websites in 2016 and the multitude of SEO factors to track, site auditing can become a challenge. Today, we're rolling out the final iteration of the big WebSite Auditor revamp, which was designed to change that. The update includes everything one can ask of an SEO spider: crawling dynamically generated content, identifying redirect chains, searching for any piece of content sitewide, and more.
October 12, 2016
It feels like only yesterday we were making our bets on what was awaiting SEO in 2016. Then boom, and it's almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. And if you need some inspiration or some help setting up the priorities, I've got a handful of useful tips to share! Just back from SMX East, one of the largest SEO events in the USA, I've carefully documented the most important takeaways for you. Some of them are quite logical and expected, but others are true game changers!
October 04, 2016
This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.
September 27, 2016
Over the last years, we've seen lots of discussion around the value of rank tracking in the modern era of SEO. Some say search results have become too personalized for SEOs to be able to accurately track rankings; others are convinced keywords no longer matter for SEO in the age of semantic search. I have to admit, these ideas aren't coming from nowhere. But does it really mean we have to stop tracking rankings in 2017?
September 20, 2016
Ah, the buzzwords. We've been hearing about AI, machine learning, natural language processing, and the like for a while now. But really, what are those things? How do they affect Google's search results? And why does any of this even matter? In this article, I've put together 5 trends that are revolutionizing search, with a detailed explanation of the mechanisms behind each one, its role in Google's ranking algorithm, and the impact it's likely to have on SEO.
September 13, 2016
Analyzing changes in search engine results for your keywords is the way to get strategic insights about competitors and spot niche-specific search trends that can affect your rankings. The new SERP Analysis tool in Rank Tracker was designed to collect that data for you and turn it into meaningful, actionable insights.