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Google Algorithm Updates Cheat Sheet
Your ultimate guide to major Google penalties & algo changes

A few months ago, Panda became part of Google's core ranking algo. Penguin 4.0 is round the corner, and Google's mentioned that this update will make Penguin a real-time algorithm. RankBrain is all over the Web, and yet it's barely clear what it does and how it works.

Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them equally impact the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up a cheat sheet with the most important updates and penalties, how-tos on checking if you were hit by any given one, recovery advice, and prevention tips.

1. Panda

First launched: Feb 24, 2011
Rollouts: ~monthly
Nature: Penalty
Goal: De-rank sites with low-quality content

Google Panda is an algorithm used to assign a content quality score to webpages and down-rank sites with low-quality, spammy content. Initially, Panda was a filter rather than a part of Google's core algorithm, but in January 2016, it was officially incorporated into the ranking algo. While this doesn't mean that Panda is now applied to search results in real time, it might indicate that Panda rollouts will now happen faster and more frequently.

Every new Panda rollout means that sites previously hit may recover if they've made the right changes, and sites that escaped before can get caught and penalized.

Panda hazards

Google won't disclose the exact factors Panda looks at when determining content quality. But based on what Google has said on the topic and the findings from SEOs around the Web, the following on-page factors can act as Panda triggers:

  • Duplicate content
  • Plagiarism
  • Thin content
  • User-generated spam
  • Keyword stuffing
  • Poor user experience

Check if you were hit

A sudden drop in organic traffic can mean that you’ve been hit by Panda, especially if the drop is in Google traffic only. The easiest way to run a check is in SEO PowerSuite's Rank Tracker; the tool will automatically match up dates of Panda rollouts to your traffic and ranking graphs, so you can see if you were hit by any given iteration of Panda right away. You can run a full penalty check in the tool’s free version.

Show how-to

1. To start the penalty check, launch Rank Tracker and open or create a project for your site by entering the site's URL and specifying your target keywords. 

2. Click the Update visits button in Rank Tracker's top menu, and enter your Google Analytics credentials to sync your account with the tool.

3. In the lower part of your Rank Tracker dashboard, switch to the Visits Graph tab.

Done! The dotted lines over your graph mark the dates of major Google algo updates. Examine the graph to see if any drops in visits correlate with the updates. Hover your mouse over one of the lines to see what the update was, and click Details for a brief description of the algo change.

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If you do locate a significant traffic drop that corresponds to a certain Panda rollout, chances are your site has indeed been penalized by Panda. The good news is, now that Panda is part of Google's core algo, recovering should take less time than it used to; if you manage to fix the problems before the next Panda iteration, you will likely regain your rankings within a few weeks.

Run a Panda audit

To identify and fix Panda vulnerabilities on your site, follow the steps below.

1. Check for duplicate content across your site. Duplicate content on your own website is one of the most common Panda triggers. If you have a big site (>1000 pages), it's recommended that you run regular content audits to make sure there are no duplication issues in place. For smaller sites, an occasional audit when you've added a bunch of new pages should be enough.

Show how-to

1. In SEO PowerSuite's Website Auditor, start a project for your site and hang in a moment until the app completes a site audit.

2. When done, pay attention to the on-page section of SEO factors on the left, especially Duplicate titles and Duplicate meta descriptions. If one of those has an Error status, click on the problematic factor to see a full list of pages with duplicate titles/descriptions.

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Whenever you're adding new content to your site, make sure it's available via one URL only, and does not replicate any of your existing pages.

If for some reason you can't take down the duplicate pages, use a 301 redirect or canonical tag; alternatively, you can block the pages from indexing with robots.txt or with the noindex meta tag.

2. Check for plagiarism. External duplication is another Panda trigger. If you suspect that some of your pages may be duplicated externally on other online resources, it's a good idea to check them with Copyscape. Copyscape gives some of its data for free (for instance, comparing two specific URLs), but for a comprehensive check you may need a paid account.

Many industries (like online stores with thousands of product pages) cannot always have 100% unique content. If you run an e-commerce site, try to use original images where you can, and utilize user reviews to make your product descriptions stand out from the crowd.

3. Identify thin content. Thin content is a bit of a vague term, but it's generally used to describe an inadequate amount of unique content on a page. Often, thin content pages are filled with ads, affiliate links, etc., and provide little original value.

If you feel thin content could be a problem on your site, it's a good idea to measure it in terms of word count and the number of total links on the page.

Show how-to

1. In your WebSite Auditor project, navigate to the Pages module.

2. Right-click the header of any column to enter the workspace editing mode, and add the Word count column to your active columns.

Now, sort the pages by the newly added Word count column by clicking on the column's header to instantly spot pages with too little content.

3. Next, switch to the Links tab and examine the Total links column, showing the overall number of links on the page (including both internal and external links). You can also sort your pages by this column by clicking on its header. You may also want to add the Word count column to this workspace to see the correlation between outgoing links and word count on each of your pages.

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Mind that a "desirable" word count on any page is tied to the purpose of the page and the keywords that page is targeting. E.g. for queries that imply the searcher is looking for quick information ("what's the capital of Nigeria", "gas stations in Las Vegas"), pages with a hundred words of content can do exceptionally well on Google. The same goes for searchers looking for videos or pictures. But if those are not the queries you're targeting, too many thin content pages (<250 words) will very likely get you into trouble.

As for outgoing links, Google recommends keeping the total number of links on every page under 100 as a rule of thumb. So if you spot a page with under 250 words of content and over 100 links, that's a pretty solid indicator of a thin content page.

4. Audit your site for keyword stuffing. Keyword stuffing is a term used to describe over-optimization of a given page element for a keyword. To figure out if there are keyword stuffing issues on your pages, it's a good idea to look at your top ranking competitors' pages (that's exactly what SEO PowerSuite's WebSite Auditor uses in its Keyword Stuffing formula, in addition to the general SEO best practices).

Show how-to

1. In your WebSite Auditor project, go to Content Analysis and add the page you'd like to analyze.

2. Enter the keywords you're targeting with this page, and let the tool run a quick audit.

3. When the audit is complete, pay attention to the Keywords in title, Keywords in meta description, Keywords in body, and Keywords in H1 factors. Click through these factors one by one, and have a look at the Keyword stuffing column. You'll see a Yes value here if you're overusing your keywords in any of these page elements.

To see how your top competitors are using keywords, switch to the Competitors tab; Recommendation will give your specific advice on keyword usage based on the competitors and SEO best practices.

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5. Fix the problems you find. Once you've identified the Panda-prone vulnerabilities, try to fix them as soon as you can to prevent being hit by the next Panda iteration, or recover quickly if you've already been penalized.

Show how-to

1. In your WebSite Auditor project, switch to Content Analysis - > Content Editor to make any changes to your page's content in live view. As you edit your page, the on-page factors on the left will recalculate in real time so that you can see right away when the major issues have been fixed.

2. If you also need to edit your title and meta description, switch to Title & Meta tags.

3. When you've made the necessary changes, hit Save page and upload the updated version of the page to your site.

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2. Penguin

First launched: April 24, 2012
Rollouts: May 25, 2012; Oct 5, 2012; May 22, 2013; Oct 4, 2013; Oct 17, 2014
Nature: Penalty
Goal: De-rank sites with spammy, manipulative link profiles

Google Penguin aims to identify and down-rank sites with unnatural link profiles, deemed to be spamming the search results by using manipulative link tactics.

When a new Penguin update is released, sites that have taken action to remove the harmful links (such as through the Google Disavow tool) can regain rankings. New sites, and sites not previously caught, can in turn get trapped by Penguin.

Presently, Google's looking to incorporate Penguin into their core ranking algo, and make it a real-time algorithm, which means that penalties will be applied faster, but recovery will also take less time.

Penguin hazards

Penguin is looking for sites with one or several of the following types of links in their profile:

  • Links coming from poor quality, "spammy" sites
  • Links coming from sites created purely for SEO link building (PBNs)
  • Links coming from topically irrelevant sites
  • Paid links
  • Links with overly optimized anchor text

Check if you were hit

Like with Panda, sudden drops in organic traffic can be indicative of a Penguin penalty. To run an anti-Penguin check, you'll need SEO PowerSuite's Rank Tracker — the tool will match up dates of Penguin releases to your Google traffic graph, so you can see if you were hit by Penguin right away (and if you were, which update it was).

Show how-to

1. Launch Rank Tracker and open or create a project for your site. 

2. Click Update visits in the top menu, and enter your Google Analytics credentials to sync your account with Rank Tracker.

3. In the lower part of your Rank Tracker dashboard, switch to Visits Graph.

Now, look at your organic traffic graph overlaid with a calendar of major Google updates, and spot drops in visits that correlate with the dotted lines. Hover your mouse over any line to see which update it was, and click Details for a description of the algo change.

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Run a Penguin audit

Penguin uses a bunch of factors to identify spammy link profiles. Based on what Google has said on the issue and post-Penguin feedback from webmasters, SEOs now have a pretty solid idea of what these factors are.

1. Check for penalty risks. The stats that Penguin likely looks at are incorporated into SEO PowerSuite's SEO SpyGlass and its Penalty Risk formula, so instead of looking at each individual factor separately, you can weigh them as a whole, pretty much like Google does. If you use the tool's free version, you'll get to analyze up to 1,000 links; if you're looking to audit more links, you'll need a Professional or Enterprise license.

Show how-to

1. Launch SEO SpyGlass and create or open a project for your site. In a sec, you'll get a list of your site's backlinks. Additionally, you can import your backlinks from Google Search Console if you go to File -> Import

2. Navigate to the Link Penalty Risks tab, select the links in your project, and click Update factors (we recommend that you do this for 1,000 links at a time if you've got a big link profile). Give SEO SpyGlass a minute to evaluate all kinds of quality stats for each one of your links.

3. When the check is complete, examine the Penalty Risk column.

On average, a link with a risk of 60% and upwards requires your immediate attention and most likely poses a penalty threat. Links with a penalty risk between 30 and 60% can be potentially dangerous, so it's recommended that you manually examine those and take action if needed. A penalty risk of up to 30% generally indicates that the link is safe.

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2. Get rid of harmful links. Ideally, you should try to request removal of the spammy links in your profile by contacting the webmasters of the linking sites. But if you have a lot of harmful links to get rid of, or if you don't hear back from the webmasters, it's a good idea to disavow the links using Google Disavow tool, telling Google to ignore those links when evaluating your link profile. Disavow files can be tricky in terms of syntax and encoding, but SEO SpyGlass can automatically generate them for you in the right format.

Show how-to

1. In your SEO SpyGlass project, select the links you're about to disavow, right-click the selection, and hit Disavow backlinks.

2. Select the disavow mode for your links (as a rule of thumb, you'd want to disavow entire domains rather than individual URLs).

3. Once you've done that for all harmful links in your project, go to Preferences -> Blacklist/Disavow backlinks, review your list, and hit Export to save the file to your hard drive.

4. Now, simply upload the disavow file to Google Search Console.

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3. Hummingbird

First launched: August 22, 2013
Nature: Ranking algorithm change
Goal: Produce more relevant search results by better understanding the meaning behind queries

Google Hummingbird is a major algorithm change that has to do with interpreting search queries, (particularly longer, conversational searches) and providing search results that match searcher intent, rather than individual keywords within the query.

While keywords within the query continue to be important, Hummingbird adds more strength to the meaning behind the query as a whole. The use of keyword synonyms has also been optimized with Hummingbird; instead of listing results with the exact keyword match, Google shows more theme- related results in the SERPs that do not necessarily have the keywords from the query in their content.

Hummingbird hazards

Hummingbird gives a ranking advantage to pages that provide valuable, original content, putting an end to old-school on-page tactics that bring no value to the user. The following features can get pages down-ranked in SERPs due to Hummingbird.

  • Exact-match keyword targetings
  • Keyword stuffing
  • Poor user experience

Check if you were hit

Like with Panda and Penguin, you can check if there where drops in your organic traffic after Hummingbird was released with SEO PowerSuite's Rank Tracker (free version is fine).

Show how-to

1. Launch Rank Tracker and open or create a project for your site.

2. Click Update visits in the top menu.

3. In the lower part of your Rank Tracker dashboard, switch to Visits Graph.

4. On the graph, locate the Hummingbird update (in August 2013) and see if there's been a decline in your organic visits since.

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Adapt to Hummingbird

Hummingbird puts traditional exact-match keyword targeting in the past. Here are the steps to help you adapt your on-page strategy to Hummingbird.

1. Expand your keyword research. With Hummingbird, it's a good idea to focus on related searches, synonyms and co-occurring terms to diversify your content, instead of relying solely on short-tail terms you'd get from Google AdWords. Great sources of Hummingbird-friendly keyword ideas are Google Related searches, Google Autocomplete, and Google Trends.

Show how-to

1. In your Rank Tracker project, go to the Keyword Research module.

2. Click Suggest keywords, enter the seed terms to base your research upon, and hit Next.

3. Select Google Autocomplete as your research method.

4. Hang on while Rank Tracker is pulling suggestions for you, and click Finish when it's done to add the just found keyword ideas to your project.

5. Go through the process again, this time selecting Google Related Searches as your research method. Do the same for Google Trends. Next, proceed with analyzing the keywords' efficiency and difficulty, and pick the top terms to map them to landing pages.

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2. Discover the language your audience uses. It's only logical that your website's copy should be speaking the same language as your audience, and Hummingbird is yet another reason to step up your linguistic game. A great way to do this is by utilizing a Web listening tool (like Awario) to explore the mentions of your keywords (your brand name, competitors, industry terms, etc.) and see how your audience is talking about those things across social media and the Web at large.

3. Ditch exact-match, think concepts. Unnatural phrasing, especially in titles and meta descriptions, is still popular among websites, but with search engines' growing ability to process natural language, it can become a problem. If you are still using robot-like language on your pages for whatever reason, now (actually, two years ago) is the time to stop.

Including keywords in your title and description still matters; but it's just as important that you sound like a human. As a nice side effect, improving your title and meta description is sure to increase the clicks your Google listing gets.

Show how-to

1. In your WebSite Auditor project, navigate to the Pages module.

2. Go through your page's title and meta description tags and spot the ones that aren't naturally phrased.

3. Whenever you spot a title you'd like to correct, right-click the page and hit Analyze page content.

4. When the analysis is complete, go to Content Editor, switch to the Title & Meta tags tab, and rewrite your title and/or meta description. Here, you can also preview your Google snippet right away.

5. Hit Save page to save the upload-ready page in HTML to your hard drive.

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4. Pigeon

First launched: July 24, 2014 (US)
Rollouts: December 22, 2014 (UK, Canada, Australia)
Nature: Ranking algorithm change for local search
Goal: Provide high quality, relevant local search results at the top of SERPs

Google Pigeon (currently affecting searches in English only) dramatically altered the results Google returns for queries in which the searcher's location plays a part. According to Google, Pigeon created closer ties between the local algorithm and core algorithm, meaning that the same SEO factors are now being used to rank local and non-local Google results. This update also uses location and distance as a key factor in ranking the results.

Pigeon led to a significant (at least 50%) decline in the number of queries local packs are returned for, gave a ranking boost to local directory sites, and connected Google Web search and Google Map search in a more cohesive way.

Pigeon hazards

The following factors may become ranking disadvantages for local businesses after Pigeon:

  • Poorly optimized pages
  • Lack of quality backlinks
  • Improper setup of a Google My Business page
  • NAP inconsistency
  • Lack of a citation in local directories (if relevant)

Check if you were hit

Like with other Google updates, you can check if your site was hit by Pigeon in SEO PowerSuite's Rank Tracker.

Show how-to

1. Launch Rank Tracker and open or create a project for your site. 

2. Click Update visits in the top menu. If you haven't synced your Google Analytics account with Rank Tracker yet, you'll need to do it now.

3. In the lower part of your Rank Tracker dashboard, switch to Visits Graph.

4. On the graph, locate the Pigeon update (July 2014 if you're in the US, and December 2014 for other English-speaking countries) and see if there's been a decline in your organic visits since.

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Adapting to Pigeon

First and foremost, it's important to understand that Pigeon only affects local searches, i.e. the queries for which Google displays different results depending on the searcher's location. If you do local SEO for a business in the US, UK, Canada, or Australia, follow the steps below to ensure you meet Google's local search guidelines.

1. Optimize your page properly. Pigeon brought in the same SEO criteria for local listings as for all other Google search results. That means you need to focus on on-page optimization and link building just as well, regardless of whether you're doing local or international SEO.

For a comprehensive step-by-step SEO guide, check out SEO Workflow.

2. Set up a Google My Business page. Creating a Google My Business page for your local biz is the first step to being included in Google's local index. Your second step will be to verify your ownership of the listing; typically, this involves receiving a letter from Google with a pin number which you must enter to complete verification.

As you set up the page, make sure you categorize your business correctly — otherwise, your listing will not be displayed for relevant queries. Remember to use your local area code in the phone number; the area code should match the code traditionally associated with your location. The number of positive reviews can also have an influence on local search rankings, so it's a good idea to encourage happy customers to review your biz.

3. Make sure your NAP is consistent across your local listings. Google will be looking at the website you've linked to from your Google My Business page and cross reference the name, address and phone number of your business. If all elements match, you're good to go.

If your business is also featured in local directories of any kind, make sure the business name, address, and phone number are also consistent across these listings. Different addresses listed for your business on Yelp and TripAdvisor, for instance, may put your local rankings to nowhere.

4. Get featured in relevant local directories. Local directories, like Yelp, TripAdvisor and the like, have seen a major ranking boost after Pigeon. So while it may be harder for your site to rank within the top results now, it's a good idea to make sure you are featured in the business directories that will likely rank high. You can easily find quality directories and reach out to webmasters to request a feature with SEO PowerSuite's link-building tool, LinkAssistant.

Show how-to

1. Launch LinkAssistant and open or create a project for your site. 

2. Click Look for prospects in the top left corner and pick Directories as your research method.

3. Enter your keywords — it's a good idea to specify category keywords plus your location (e.g. "dentist in Denver") — and give the tool a sec to find the relevant directories in your niche. In a minute, you'll see a list of directories along with the webmasters' contact email addresses.

4. Now, pick one of the directories you'd like to be included in, right-click it, and hit Send email to selected partner. Set up your email prefs, compose the message (or pick a ready-made email template), and send it off.

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5. Mobile Friendly Update

First launched: April 21, 2015
Nature: Ranking algorithm change for mobile search
Goal: Display mobile-friendly pages at the top of mobile SERPs

Google's Mobile Update (aka Mobilegeddon) is meant to give a ranking boost to pages optimized for mobile devices in mobile search, and subsequently, down-rank pages that are not mobile friendly. Desktop searches have not been affected by the update.

Mobile friendliness is a page-level factor, meaning that one page of your site can be deemed mobile friendly and up-ranked, while the rest might fail the test.

Mobile-friendly hazards

When evaluating a page's mobile friendliness, Google looks at the following factors:

  • Overall mobile friendliness
  • Viewport configuration
  • Illegible content
  • Plugin use

Check if you were hit

SEO PowerSuite's Rank Tracker will help you see if your site got de- ranked after the Mobile update.

Show how-to

1. Launch Rank Tracker and open or create a project for your site. 

2. Click Update visits in the top menu.

3. In the lower part of your Rank Tracker dashboard, switch to Visits Graph.

4. On the graph, locate the Mobile update (April 2015) and see if it corresponds to any drops in your organic visits.

Note that this graph will show your overall traffic, and not just traffic from mobile devices. If you've been tracking your mobile rankings with Rank Tracker since before April 2015, you can get an accurate picture of how Mobilegeddon affected your Google mobile ranks in the progress graph. To do that, switch to the Progress graph tab and select Google mobile in the Search Engine drop-down menu.

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Adapting to Mobilegeddon

The only way to adapt to Google's Mobile update is, quite logically, to take your site mobile and ensure that it meets each Google's guidelines for mobile sites.

1. Go mobile, cap. C'mon, it's been a year since Mobilegeddon. There are a few mobile website configurations to choose from, but Google's recommendation is responsive design. Google also has specific mobile how-tos for various website platforms to make going mobile easier for webmasters.

2. Take the mobile-friendly test. Going mobile isn't all it takes – you must also pass Google's mobile friendliness criteria to get up-ranked in mobile SERPs. Google's mobile friendly test in integrated into SEO PowerSuite's WebSite Auditor so you can check your pages' mobile friendliness quickly.

Show how-to

1. Launch SEO PowerSuite's WebSite Auditor and open your project.

2. Go to Content Analysis and click Add page to pick a page to be analyzed.

3. Enter your target keywords and give the tool a moment to run a quick page audit.

4. When the audit is complete, pay attention to the Page usability (Mobile) section of on-page factors on the left, and make sure each of them has a Correct status.

The Mobile friendly factor will show you whether or not your page is considered mobile friendly overall; here, you also get a mobile preview of your page. The factors below will indicate whether your page meets all of Google's mobile friendliness criteria. Click on any factors with an Error or Warning status for specific how-to fix recommendations.

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6. RankBrain

First launched: October 26, 2015 (possibly earlier)
Nature: Ranking algorithm change
Goal: Deliver better search results based on relevance & machine learning

RankBrain is a machine learning system that helps Google better decipher the meaning behind queries, and serve best-matching search results in response to those queries.

While there is a query processing component in RankBrain, there also is a ranking component to it (when RankBrain was first announced, Google called it the third most important ranking factor). Presumably, RankBrain can somehow summarize what a page is about, evaluate the relevancy of search results, and teach itself to get even better at it with time.

The common understanding is that RankBrain, in part, relies on the traditional SEO factors (links, on-page optimization, etc.), but also looks at other factors that are query-specific. Then, it identifies the relevance features on the pages in the index, and arranges the results respectively in SERPs.

RankBrain hazards

Though SEOs still know little about how RankBrain works, one thing we do know is that it looks for relevance features across webpages and somehow evaluates if those features are indicative of the page's ability to match searcher intent. So in general, the following factors might shift your site down in SERPs after RankBrain:

  • Lack of query-specific relevance features
  • Poor user experience

Check if you were hit

SEO PowerSuite's Rank Tracker will help you see if your site was negatively affected by RankBrain.

Show how-to

1. Launch Rank Tracker and open or create a project for your site. 

2. Click Update visits in the top menu.

3. In the lower part of your Rank Tracker dashboard, switch to Visits Graph.

4. On the graph, locate RankBrain (October 2015) and see if there are corresponding drops in your organic visits.

Mind that RankBrain might have been released slightly before the official announcement date, so if you spot drops that occurred in the summer of 2015, those might be indicative of RankBrain too.

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Adapting to RankBrain

Though we're still unsure which factors RankBrain takes into account when assessing webpages, one thing we do know is that RankBrain is helping Google provide a better search experience to users (Google's mentioned that their metrics have improved significantly after RankBrain). Of course, we can only guess what the ‘metrics' are. But think about it: how can a search engine evaluate user satisfaction? Which factors can a machine learning system use as indicators that it's doing things right, and as data points for further learning? The logical answer is, by looking at user experience factors like SERP click-through rates, time on page, bounce rates, and pogo-sticking.

1. Maximize user experience. Of course, RankBrain isn't the reason to serve your visitors better. But it's a reason why not optimizing for user experience can get you down-ranked in SERPs.

Show how-to

1. In your WebSite Aduitor project, go to Preferences -> Preferred Page Ranking Factors and choose Page Visits and Page Bounce Rate.  

2. In the pop-up wizard, enter your Google Analytics credentials to sync the software with your account.

3. Back in WebSite Auditor's main window, switch to the Traffic coming to pages tab, click the Update button, and update the newly added Page Visits and Page Bounce Rate factors. Now you'll see the number of visits that came to your page over the past 30 days and the percentage of visitors that bounced away.

The thing to remember when analyzing your bounce rates is that it's all about the user intent. If the searcher is looking for a quick answer (think "What's the capital of Australia?"), then, quite logically, they will leave the page as soon as they get the information they need.

But if the high bounce pages on your site are not of this kind, then those are definitely the problem areas you need to work on.

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2. Do competition research. One of the things RankBrain is believed to do is identify query-specific relevance features of webpages, and using those features as signals for ranking the pages in SERPs. Such features can be literally anything on the page that can have a positive effect on user experience. To give you an example, Searchmetrics' research has shown that for ecommerce and health, pages with more content and more interactive elements are more successful.

While there is no universal list of such features, you can get a good idea of what they may be by analyzing the common traits of your top ranking competitors.

Show how-to

1. Start SEO PowerSuite's Rank Tracker and go to Preferences -> Competitors.  

2. Click Suggest, and enter your target keywords (you can — and should — make the list long, but make sure you only enter the terms that belong to one topic at a time).

3. Rank Tracker will now look up all the terms you entered and come up with 30 sites that rank in Google's top 30 most often. When the search is complete, choose up to 10 of those to add to your project, examine their pages in the browser, and look for relevance features you may want to incorporate on your site.

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So those are the major Google updates to date, along with some quick auditing and recovery tips to help your site stay afloat (and, with any luck, keep growing) in Google search.

As always, I'm looking forward to your comments and questions below. Have any of these updates had an impact on your ranks? If so, what was the tactic that helped you recover? Please jump in and share your experience in the comments!

By: Masha Maksimava