Analyzing the SERPs (search engine results pages) is a relatively new concept in SEO. And yet, it's the only way to get strategic insights about your organic search competitors, discover new competitors as they enter the top results, and spot search engine algorithm updates in your industry that can affect your business.
Today's Rank Tracker update lets you do all of that elegantly with its SERP Analysis dashboard. This new dashboard will save a list of top 30 search engine results for every ranking check you run, across all keywords and search engines you track. It will also give you a SERP fluctuation report — a graph showing exactly how much the SERP has changed from one check to the next, for any selected keyword or for your niche in general. The new feature is available to all users with a paid Rank Tracker license; all you need to do is start the software and let it autoupdate to the latest version upon launch.
Sounds exciting? Let's dive into what's new.
Rank Tracker's SERP history table saves a set of top 30 search engine results for every ranking check you run, across all your keywords and search engines. These historical SERPs will let you observe position changes of all top ranking domains and discover new organic competitors instantly, as soon as they enter one of the top 30 positions.
Where to find it: In the Target Keywords > Rank Tracking module, click on the SERP Analysis tab in Rank Tracker's lower screen, and switch to the Table view. To start collecting SERP history for your project, click the Record SERP data button. Mind that to use this option, you'll need a Rank Tracker license.
When search engines update or refine their ranking algorithms, numerous sites' positions change. These ranking changes create fluctuations in the SERPs, based on which Rank Tracker now displays a SERP weather graph to help you understand search engine trends that matter for your business niche.
The graph depicts recent and historical changes in the top 30 search results in each of your target search engines, for any individual keyword separately or for all your keywords together. Red spikes on your graph indicate that the SERP has changed significantly on that day, implying a possible algorithm change. Broadly, fluctuations between 0 and 20% in Google are within the normal range and mean that the SERP has been relatively stable. An average daily fluctuation is about 6.3%.
Where to find it: Go toTarget Keywords > Rank Tracking, click on the SERP Analysis tab in Rank Tracker's lower screen, and switch to the Graph view. Just like with the SERP history table, you need to click on the Record SERP data button for every project you'd like to see the SERP fluctuation graph. Mind that to use the option, you'll need a Rank Tracker license.
Tracking only a set of specific URLs won't give you a clear picture on how your top competitors are performing and how search engine algos are changing in your industry over time.
The new Rank Tracker includes a powerful, data-driven SERP analysis tool to fill in those gaps, giving you all the data you need to understand search engine trends specific to your niche, monitor all your organic competitors' performance, and fine-tune your own tactics to secure top search engine positions.