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Search Engine Rankings Report Help


Summary View

Visibility Score

The visibility score is the sum of all visibility points for each keyword based on their rankings and is calculated for a website for the selected search engines and all keywords.


To calculate the visibility score, you first must assign a number of points to each of the first 30 positions, as follows:

Position 1: 30 points
Position 2: 29 points
............................
Position 30: 1 point
Positions 31 and below: 0 points.

The visibility score is the sum of the points given to an website by each search engine. The visibility percentage is given by the sum of visibility scores from all the search engines divided by the maximum number of points that the search engines can provide.

Example: 3 search engines (for example, Google, Yahoo! and Ask.com) give 3x30=90 points. If you have a website that has the following positions:

Google: Position 1 = 30 points
Yahoo!: Position 9 = 22 points
Ask.com: Position 34 = 0 points

The visibility score is 52 points. The visibility percentage is 52/90 = 0.5777 = 57.77% which approximates to 58%.

Rankings overview

Rankings overview gives you a brief summary of your current rankings in all selected search engines, and briefly shows your rankings dynamics.


  • Ranked 1st
    The number of first place rankings for a website for the selected search engines and all keywords.

  • In Top 10
    The number of top 10 rankings for a website for the selected search engines and all keywords.

  • In Top 20
    The number of top 20 rankings for a website for the selected search engines and all keywords.

  • In Top Max*
    The number of keywords that were found within the search depth (100 by default).

  • Not in Top Max*
    The number of keywords that were not found within the search depth (100 by default).

  • Moved up
    The number of keywords that have moved up in SERPs compared to the previous update.

  • Moved down
    The number keywords that have moved down in SERPs compared to the previous update.

  • Not changed
    The number keywords which rankings have not changed since the previous update.

  • Entered Top Max*
    The number of new keywords that have been found in the selected search depth (100 by default) since the last update.

  • Left Top Max*
    The number of keywords that have been found in the selected search depth (100 by default) in the last update but have no longer been found in the current update.

Search engines overview

Search engines overview gives you a brief summary of your current rankings for each search engine. Besides, it allows you to view rankings report by search engines.


  • In Top 10/20/30/Max*
    The number of top 10/20/30/Max rankings for a website for each search engine and all keywords.

  • Visibility
    Visibility of the website for each search engine and all keywords.

Top 10 best ranked keywords

Here you can view up to 10 best ranked keywords in all selected search engines (arranged by their Visibility). It also allows you to view rankings report by keywords.


  • In Top 10/20/30/Max*
    The number of search engines where each of the specified best ranked words is in top 10/20/30/Max

  • Visibility
    Visibility of the website for each keyword and all search engines.

Top 10 most efficient keywords

Shows 10 most efficient keywords with KEI (Keyword Efficiency Index), number of searches, competition and visibility calculated by keyword for all specified search engines. You can view rankings report by keyword efficiency as well.


You should attach particular significance to the keywords having KEI with a green mark. These keywords must be the most efficient ones. We suggest that you should use such keywords to promote your site because they will help you make it easier and faster, thus bringing you more profit.


By Search Engine

Search engines overview

Search engines overview gives you a brief summary of your current rankings for each search engine.


  • In Top 10/20/30/Max*
    The number of top 10/20/30/Max rankings for a website for each search engine and all keywords.

  • Visibility
    Visibility of the website for each search engine and all keywords.

Each of the following tables gives details for the specified search engine which include:


  • Keyword
    The column lists all keywords you have specified.

  • Rank
    Shows your ranking (up to Max) by keyword in the specified search engine.

  • Difference
    Shows difference between your current ranking and the ranking at the previous check date.

  • URL found
    Gives the URL found in the specified search engine by each keyword.


By Keyword



Shows a keyword cloudmap for all specified keywords and details tables for each keyword. The prominence of a keyword in the cloudmap depends on the Keyword Efficiency Index (KEI) value of the keyword.


Each of the following tables gives details for the specified keyword which include:


  • Rank
    Current ranking for the keyword in each of the specified search engines.

  • Difference
    Shows difference between your current ranking and the ranking at the previous check date.

  • URL found
    Gives the URL found by the keyword in each search engine.


By KEI

Keywords ranked by Keyword Efficiency Index

Shows specified keywords arranged by KEI (Keyword Efficiency Index), number of searches, competition and visibility calculated for each keyword for all specified search engines.


You should attach particular significance to the keywords having KEI with a green mark. These keywords must be the most efficient ones. We suggest that you should use such keywords to promote your site. They will help you make it easier and faster, thus bringing you more profit.


Historical Data



Shows a keyword cloudmap for all specified keywords, prominence depending on the KEI (Keyword Efficiency Index) value.


There are historical data tables for each keyword in each search engine.


The top of the table represents a brief rank history summary for the keyword and the search engine.

  • Rank When First Checked
    Shows the rank of the word in the search engine when first checked with Rank Tracker and the date of first check.

  • Current Rank
    Shows the rank of the word in the search engine when last checked and the latest check date.

  • Highest Historical Rank
    Shows the highest rank of the word in the search engine ever found out at a check and the date it was recorded.

  • Lowest Historical Rank
    Shows the highest rank of the word in the search engine ever found out at a check and the date it was recorded.

The mid part of the table is a progress graph to illustrate how your site's rank changed since you first cheched it with Rank Tracker. Each bold dot stands for your ranking at a check date.

The bottom part of the table lists all checks arranged by the date, with the rank, difference recorded at the date and URL found by the keyword in the search engine at the date.




* Max — you can choose the maximum number of results for Rank Tracker to check in Preferences > Miscelaneous Settings. The number you specify cannot exceed 1,000, as this is the maximum each search engine will return.