SEO PowerSuite's Rank Tracker is a convenient tool to discover and track competitors:
The rank checker will pull the target keywords you just copied into your project and build competitor research on them. Now, hit Next.
That's it — your top SEO competitors are stored in your project for further competitive analysis. From now on, every time you check your site rankings, competitor ranks will be updated alongside, making up a keyword ranking history.
There is the Competitor Research module where you can discover who your competitors are by domain, by topic, or by top-ranking pages.
Here you will get estimated organic traffic that your competitors have drawn with the researched keywords over the month. See the level of intersection, find your unique keywords as well as the competitors' keywords — you can research them further in detail with the Keyword Gap submodule.
Click to add as a competitor next to the site URL you've just found, set additional parameters — and that's it, your SEO competitor is being tracked!
Now that you have such a valuable piece of intelligence — the list of your top competitors, proceed to the next stage of SEO competitor analysis: collect the general SEO stats to get a better understanding of your online competition (and increase chances for your site to outrank them in organic search).
The SEO competitive analysis tools will also score the researched competitors to help you determine how strong they are.
Scroll through the tool's traffic estimator report to see how much traffic your website gets, including organic search, referrals paid search, etc. (according to Google Analytics):
Here you can see the top 10 competitors for a specific keyword and analyze such important metrics as competitor's link profiles, intent, and domain authority.
At this step, it makes sense to cross out some competitors that significantly outperform you, and focus on the lower-hanging fruit. Or, you can prioritize your SEO efforts by separating the competitors to be challenged first from those to compete with later on.
Now it's time to run competitor research and get your hands on the keywords your top competitors rank for in organic search this very moment.
1) To see your competitors' keywords, launch Rank Tracker and create a project for your site.
2) Go to Keyword Research > Ranking Keywords, paste any of your competitors' websites into the search box, select Desktop or Mobile rankings, and click Search. Alongside the list of your competitors' keywords, you will also get the number of keywords for this URL, its potential search traffic, and SERP features:
TF-IDF (short for "term frequency-inverse document frequency") is the product of how often a keyword appears on a page (TF) and how often it is expected to appear on an average web page, based on a larger set of documents (IDF).
Don't panic, you don't have to do the complex calculations on your own. Try the Rank Tracker's TF-IDF tool that analyzes the top-ranking pages for your target keywords and looks for frequently used ones. These are the topic-relevant terms and concepts that will help you increase the relevance (and hence the rankings) of your pages in the semantic search era.
To start the competitive research, simply launch Rank Tracker, and create a project for your site. Go to Keyword Research > Domain Research, out of a few available competitive analysis tools, select Competition TF-IDF Explorer, paste your seed keywords, exclude negative keywords to make the semantic analysis more precise, and press Search.
This way, you don't get a merely random keyword list — you get a list of semantically tied phrases on your site that appear important and relevant to search engines. By gathering this kind of topical concepts, you'll be able to build a comprehensive content strategy.
1) Launch Rank Tracker and create a project for your site.
2) Go to Keyword Research > Keyword Suggestions > Google AdWords Keyword Planner and enter your keywords:
Mind that Rank Tracker has 23 SEO tools for analyzing organic traffic. You can use any of them to unearth even more keyword ideas.
1) First of all, in your Keyword Research dashboard, select the keywords or keyword groups you would like to monitor, right-click them, and choose Move Selected Keyword(s) to Rank Tracking:
2) Then go to Target Keywords > Rank Tracking and click Show Competitors on the top pane of your dashboard. If you didn't add any competitors before, do that by clicking the Manage Competitors option:
3) Now it's time to monitor competitor ranks. Observe how your site enters top or loses positions for a certain keyword; get the visibility report for every optimized keyword, as well as check the total website visibility report in the Ranking Progress tab. To monitor your rankings regularly, add a task to run the SEO competitor analysis automatically. You don't even need to start the tool: get your organic keywords report delivered straight to your e-mail.
Now that we have a list of competitors and a list of the best keywords, it's time to look at the landscape of Google search results and see what kind of environment you are competing in.
In Rank Tracker, there's a very handy feature to help you run an SEO SERP analysis by monitoring SERP types and changes — Google SERP Features.
All you need to do is create a project for your site in the competitor tool and go to Target Keywords > Rank Tracking. Right-click any column in your dashboard and check the box Google SERP features. It will appear among your other columns.
Using this data, you can:
Seeing a competitor getting a variety of SERP features for multiple keywords? Feel free to run a bit of SEO research and take a closer look at their content, meta tags, structured data, and links! SEO competitive analysis tools from Rank Tracker will provide you with insights and knowledge about how to occupy those SERP features. You will be able to optimize your site's pages for various search result types and get more visible to your potential customers.
Having the lists of all the competitive keywords, you can feel an urge to create new pages around them. To make those pages fit in nicely in your current site structure, peek at how your competitors organized their websites.
SEO PowerSuite's competitor tool WebSite Auditor can graphically visualize the structure of any site, so you won't have to spend days collecting the pages and then weeks analyzing them.
Launch WebSite Auditor and create a new project for any site. Go to Site Structure > Visualization and look at the interactive graph:
Using the data collected and processed by the competitor tools, you can:
After you analyze the competition tracking results, see how your own site's structure could be improved, and add notes to your visualization right in the competitor tool. After that, you'll be able to export the changes as a report and send it to your web-developer:
By using the insight you get from analyzing on-page optimization of competitor pages, you can revamp your own landing pages.
For this step, you can use one of the SEO PowerSuite's competitor analysis tools WebSite Auditor and its Content Analysis module. You'll find all the info you need to optimize any given page for your target keywords, based on the pages that rank in the top results for the given terms.
Additionally, you'll be able to get recommendations on improving your content to make it more comprehensive and topically relevant, based on the TF-IDF formula.
Here's how to run a check:
You can implement these recommendations and edit your page right in WebSite Auditor's Content Editor.
Backlinks audit and research is a crucial step in the competitive analysis. When you fully understand the backlink profiles of your competitors, you'll be able to build your own effective link strategy, estimate the time required to build a strong link profile, and spot valuable backlink opportunities in the profiles of your competitors.
In other words, you need to find competitors' backlinks and analyze how good they are. For this part of the analysis, you can use SEO PowerSuite's competitor tool for backlinks SEO SpyGlass. Unlike many backlink SEO tools, it has one of the biggest and freshest backlink indexes and finds new backlinks faster than most other tools (be that Ahrefs, Majestic, SpyFu, or anyone else).
At this step of competitor monitoring, you'll see a detailed comparison of your backlink profile and the profiles of your competitors' backlinks. Here you can discover what makes a given SEO competitor stronger than you.
Focus on the total number of competitors' backlinks (particularly dofollow links) and linking domains, growing your InLink Rank, and the diversity of IPs and C-blocks in your link profile. Explore your linked pages and anchor text diversity.
Having compared backlinks of your competitors to yours, you should have a clear understanding of where you'll be directing your backlink strategy.
Quality backlinks take time to build, so this has to become your long-term commitment if you're serious about outranking your competition. Luckily, there's a handy Link Intersection report in SEO SpyGlass backlink checker that will help you big time with your link building efforts.
This way, you can discover precious link building opportunities — domains that link to a bunch of your competitors are likely relevant resources that you have a big chance of getting a link on, too. You may want to export this list for outreach by hitting the download button in the top right corner of the screen.