Review of the best SEO tools.
SEO PowerSuite, Moz, SEMRush, Raven, SEOProfiler, WebCEO, HubSpot and other software alternatives.

There are far too many SEO tools out there, more than you can find the time to try and evaluate. Now you don't need to waste your time checking out all possible alternatives and find the best SEO software for your needs.

We found the most prominent SEO tools, and compared them feature to feature, button to button, price to price. This unbiased, facts-only software comparison will help you make a perfect choice.

Check this quick comparison to find the best alternatives, or click "Review" next to any tool's name to check extensive reviews of different search engine optimization tools.

The verdict on the best SEO tools from the list

SEO PowerSuite Score 9.9/10

This software is #1 among the best SEO tools because it offers:

• all features you need to plan and execute you SEO strategy and check results
• low fixed price for unlimited data and almost immediate data checks
• unlimited projects, keywords, backlinks, crawled pages, search engines etc.
• updates whenever there's a change in SEO techniques to help you adapt to change quickly

You can try SEO PowerSuite right here by taking it on a free test drive. Or order your copy and start doing SEO with SEO PowerSuite straight away!

HubSpot Score 7.8/10

Hubspot is a great platform, but it is not meant for doing SEO as it is. It is a powerful inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.The SEO part of HubSpot is basic, and though it does provide some info for a marketer, it is not even 10% of what is needed to get a website or webpage to rank. If you are a marketer or a Sales person and getting top search engine rankings is not your job, you will appreciate HubSpot's marketing, lead generating and nurturing power. But if you need to run SEO campaigns, you should better look for specialized SEO tools like SEO PowerSuite.

Moz (ex-SEOMoz) Score 8.8/10

As an education portal for SEO, Moz is a great one. You find an active and experienced community and lots of materials for studying. As a software toolkit, though, Moz is less useful. It is far too limited and lacks focus. You end up jumping from one tool to another to view all the data you may find. It might be more informative in keyword research, rank tracking and link analytics. It is not cheap, and quite limited in terms of how many keywords or websites you can track, how many links you can find or what Search Engines you can target.

SEMrush Score 9.3/10

SEMrush is among the most useful software tools for keyword research. It is also a large collection of SEO tools and it offers some informative dashboards for analyzing a site's current state. SEMrush is being actively developed, but so far, it is not as informative as SEO PowerSuite in other SEO niches, ex. backlink research and rank tracking.

SEMrush is better priced than other SaaS-model tools like Moz, HubSpot or Raven, although SEO PowerSuite is still a less expensive solution with support of unlimited sites and keywords and more search engines.

Raven Score 6.2/10

This software is among the best choices because it's still named by some SEO experts as a good tool. However, we see that, unlike a few years ago, Raven tools have become considerably less useful than other toolkits in our review. Raven is pretty much just a dashboard and reporting tool where you view your Google Analytics, Google AdWords and Google Webmaster Tools and a few third-party paid tools (Majestic, Moz).

This all makes this software less useful for research, which results in too little value for the money ($99/month). For example, you can only see keyword rankings that you have in your Google and Bing Webmaster Tools accounts, no competitor rankings and no checking positions in other search engines. You only get keyword suggestions from Google AdWords. And so on. Therefore, we do recommend looking at other SEO toolkits for research. You can download SEO PowerSuite from here, or even order a license on this page.

Ahrefs Score 13/37

Ahrefs was made for finding links in the first turn, and this is the thing it is really good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won't find anywhere else.

Majestic Score 13/37

Majestic is a great tool for finding backlinks that point (or pointed) to any website. It has quite a big index (231+ billion URLs in fresh index vs 613+ billion pages in SEO PowerSuite) and it is more modestly priced than Ahrefs (although it’s still much more expensive than SEO PowerSuite). However it is only focused on finding links, and not on determining their relevancy and quality. Usually what you would do is, find links in Majestic, then still analyze them with SEO SpyGlass (part of SEO PowerSuite toolkit). You can just as well use SEO SpyGlass for both, finding links and analyzing them.

You can try SEO SpyGlass right now at no cost. Download the SEO PowerSuite toolkit, and get SEO SpyGlass and other great SEO tools on your computer.

Screaming Frog Score 7.8/10

Screaming Frog is a flexible and fast tool that is designated specifically for crawling and finding on-page issues. It has a few useful integrations, like Google Analytics, Google Search Console, Majestic, Moz, and Ahrefs. It is reasonably priced and has a free version. However, it is not suitable for search engine optimization. In case you need something more than just a technical audit, you will have to use one more tool or choose the tool that can do both technical and SEO audits.

When it comes to reports, WebSite Auditor has a higher variety of formats as well as the ways to share reports with clients.

Need more detailed reviews of these SEO software tools?

Here is the complete index of reviews. Click on any tool to read the review and see how it compares to SEO PowerSuite.

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