Review of the best SEO tools.
SEO PowerSuite, Moz, SEMRush, Raven, SEOProfiler, WebCEO, HubSpot and other software alternatives.
There are far too many SEO tools out there, more than you can find the time to try and evaluate. Now you don't need to waste your time checking out all possible alternatives and find the best SEO software for your needs.
We found the most prominent SEO tools, and compared them feature to feature, button to button, price to price. This unbiased, facts-only software comparison will help you make a perfect choice.
Check this quick comparison to find the best alternatives, or click "Review" next to any tool's name to check extensive reviews of different search engine optimization tools.
Price for 1 year | Projects | Keywords | Backlinks researched | SEs to track | Crawled pages | Data delivered immediately? | Years in the market | |
SEO PowerSuite
|
$499 +$119.95 (maintenance) |
Unlimited |
Unlimited |
Unlimited links per site |
Unlimited |
Unlimited |
Immediate |
11 years |
Moz
|
$1188 |
5 |
350 |
Up to 10,000 |
3 |
250,000 |
7 days |
11 years |
SEMRush
|
$839 |
5 |
500 |
10,000 |
Up to 29 |
20,000 per project |
Immediate |
7 years |
Raven tools
|
$1188 |
Unlimited |
Unlimited |
50,000 |
2 |
1,000 per day |
Depends on the type of data |
8 years |
HubSpot
|
$2400 +$600 (Onboarding fee) |
1 |
1,000 |
Up to 1,000 per site |
1 |
Crawled less than 1%of site's pages |
Immediate ranks. Crawling after appr. 7 days. |
9 years |
IBP (Internet Business Promoter)
|
$249.95 +$109.9 (maintenance) |
5 |
Unlimited |
Very few links are found, but no limit is specified |
452 |
No such feature |
Immediate |
18 years |
SEOProfiler
|
$1199.4 |
50 |
1,000 |
Up to 200,000 links per site |
3 |
Up to 25,000 per site |
Immediate |
3 years |
AWR cloud
|
$1188 |
Unlimited |
7,000 |
No link functionality |
Unlimited |
No on-page functionality |
Immediate |
2 years |
WebCEO online
|
$1188 |
5 |
200 |
1,000 per project, 5K total |
Unlimited |
1,000 per project, 5K total |
Depends on the type of data |
4 years (web-based). 15 y since desktop. |
Majestic
|
$947.88 |
Unlimited |
n/a |
Up to 5K links per site |
n/a |
n/a |
Immediate |
11 years |
Ahrefs
|
$2,148 |
Unlimited |
n/a |
Up to 25K links per site |
n/a |
Up to 100K pages |
Immediate |
4 years |
Screaming Frog
|
£149.00 |
Unlimited |
n/a |
n/a |
Unlimited |
Unlimited |
Immediate |
8 years |
Number of keywords suggested | Indicate potentially profitable keywords | Competitiveness of keywords | Search Volume for keywords | Keyword suggestion sources | Current rankings for researched keywords | Actual traffic data on researched keywords | Keyword Difficulty | CPC metrics | |
SEO PowerSuite
|
Unlimited |
20+ sources Google Adwords, Spy on competitors, Google Autocomplete, misspellings, and more |
|||||||
Moz
|
None |
Bing only |
None (no suggestions) |
||||||
SEMRush
|
Unlimited |
Shows competitiveness for CPC, not SEO |
Phrase match keywords, Related keywords |
Very good |
|||||
Raven tools
|
From Google AdWords only, up to 300 |
Only Google AdWords |
Data simply taken from your AdWords account |
||||||
HubSpot
|
1000 |
1 unknown source |
"Approximate" ranking |
up to 3,000 visits |
|||||
IBP (Internet Business Promoter)
|
Unlimited |
1 source + 7 tweaking mechanisms (ex. misspellings) | |||||||
SEOProfiler
|
Unlimited |
Only indicates low-competition words |
Only local |
One unknown (Google AdWords?) |
Only in Rankings monitor, up to 1,000 keywords |
||||
AWR cloud
|
Unlimited |
Only Google AdWords |
|||||||
WebCEO online
|
A few dozens (no exact number) |
Only for AdWords, not for organic search |
Google AdWords, Competitors | ||||||
Majestic
|
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
Ahrefs
|
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
Screaming Frog
|
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
How many SEs | Search Range | Monitoring of competitors ranks | Scheduled and on-demand checks | Ranking history | Local rank tracking |
Other rank tracking Universal, Mobile, YouTube Video |
Traffic to ranking comparison | extra: tag or group keywords | |
SEO PowerSuite
|
456 | 1000 | |||||||
Moz
|
3 | 50 |
Automated only |
Universal |
|||||
SEMRush
|
100 |
On-demand and automated |
Up to 90 days |
Mobile No Universal |
% of traffic displayed |
Very good |
|||
Raven tools
|
Google through GWT, Bing through BWT | As shown in GWT |
Automated only |
||||||
HubSpot
|
1 | 100 |
Automated only |
Campaigns |
|||||
IBP (Internet Business Promoter)
|
452 |
500 |
Possible, but too messy to use |
On-demand and automated |
|||||
SEOProfiler
|
3 |
100 |
Summary-like style |
Automated only |
|||||
AWR cloud
|
>400 |
100 |
Summary-like style |
Automated only |
|||||
WebCEO online
|
Unlimited |
30 |
On-demand and automated |
||||||
Majestic
|
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
Ahrefs
|
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
Screaming Frog
|
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
Link index size | Comparison of multiple sites | Historic, lost and live links reporting | Anti-Penalty link audit | Basic link quality factors | Advanced link analytics | Traffic via links | Backlink audit reports | Import & analyze links from any source | No of sites to check | |
SEO PowerSuite
|
1.6+ trillion linking pages |
PR, nofollow, anchor text, external & internal links on page etc. |
Over 40 factors: PA/DA, Link Value, referring IP,subnet, TLD, Alexa rank, Social Media popularity, etc. |
Plain text or CSV import |
Unlimited |
|||||
Moz
|
324 billion linking pages |
basic |
nofollow, anchor text |
PA/DA, referring IP |
Unlimited |
|||||
SEMRush
|
125 billion as of 2014 |
basic |
first seen, last seen |
nofollow, anchor text, external & internal links on page |
anchors report, IPs report, TLD, referring domains, |
Unlimited |
||||
Raven tools
|
Majestic's 231+ billion URLs crawled (fresh) |
Very inconvenient import |
Unlimited |
|||||||
HubSpot
|
Unknown |
Authority only |
||||||||
IBP (Internet Business Promoter)
|
No database. Uses outdated way to search for links in search engines |
5 |
||||||||
SEOProfiler
|
Unknown |
Basic |
As many as projects (50) | |||||||
AWR cloud
|
No backlink functionality |
|||||||||
WebCEO online
|
No own index, uses Moz and Ahrefs |
5 |
||||||||
Majestic
|
231+ billion URLs crawled (fresh) |
Basic comparison of overall link counts |
Basic |
Unlimited | ||||||
Ahrefs
|
Unknown |
Basic comparison of overall link counts |
Basic |
Unlimited |
||||||
Screaming Frog
|
Via Majestic and Ahrefs |
|
n/a |
n/a |
nofollow, anchor text, external & internal links on page, hreflang |
anchor text report |
n/a |
n/a |
|
Unlimited |
Find link opportunities | Verify link quality | Build link strategy based on competition research | Find sites that already link to you | Find contact info | Automate outreach | Monitor link profile growth | Verify links for nofollow etc (anti-cheater mechanism) | Extra: Link analytics | |
SEO PowerSuite
|
|||||||||
Moz
|
Basic research |
Basic |
|||||||
SEMRush
|
Possible, but no special tools |
Basic |
|||||||
Raven tools
|
Possible, but no special tools |
Basic |
|||||||
HubSpot
|
Authority only |
Email module not meant for link building |
Checks if link passes SEO credit |
||||||
IBP (Internet Business Promoter)
|
|||||||||
SEOProfiler
|
Basic |
In-house metric "Link Influence Score" |
|||||||
AWR cloud
|
n/a | ||||||||
WebCEO online
|
Basic |
||||||||
Majestic
|
Basic |
||||||||
Ahrefs
|
Basic |
||||||||
Screaming Frog
|
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
Technical Site Audit | SEO Site Audit | Tips on How to Fix Errors and Issues | Sitemap generation | robots.txt generation | Automated and on-demand scans | Site structure audit | Landing page optimization | ? Mobile Optimization | |
SEO PowerSuite
|
|||||||||
Moz
|
Automated only |
yes | |||||||
SEMRush
|
On-demand or weekly |
||||||||
Raven tools
|
Automated only |
Basic |
|||||||
HubSpot
|
Basic |
Basic |
Automated only |
||||||
IBP (Internet Business Promoter)
|
Outdated top 10 optimizer report | Outdated top 10 optimizer report | Outdated top 10 optimizer report | ||||||
SEOProfiler
|
Automated only |
||||||||
AWR cloud
|
|||||||||
WebCEO online
|
|||||||||
Majestic
|
Basic |
Automated only |
|||||||
Ahrefs
|
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
n/a |
Screaming Frog
|
|
Basic |
|
|
|
On-demand only |
Crawl path + click depth |
|
|
Traffic analytics | Social reputation tracker for site (Fb, Twi, G+ engagement) | Export, PDF reports | Help | Education | Support | Free trial | |
SEO PowerSuite
|
Enterprise version |
User manuals Video course SEO PowerSuite Workflow Guide | SEO in Practice ebook Weekly SEO guides SEO terms glossary |
Live chat Tickets Forum FAQ Knowledgebase |
Time-unlimited No card required | ||
Moz
|
User manuals |
Knowledgebase Blogs Whiteboard Friday |
Live chat Tickets Q&A forum Help Hub |
30 days Card requir ed ($1 charge) |
|||
SEMRush
|
User manuals FAQ Video tutorials |
Blog Webinars |
Tickets Phone |
Time-unlimited 10 keywords, 10 links etc. No card required |
|||
Raven tools
|
Helpdesk articles FAQ |
Blog Webinars Video |
Tickets |
30 days No card required |
|||
HubSpot
|
Keywords only Up to 3,000 visits |
Export only |
User guides |
HubSpot Academy Blog |
Email Phone Customer Forum Designated support ($4,200 / year) |
30 days No card required |
|
IBP (Internet Business Promoter)
|
User manual FAQ |
- | Tickets |
Unlimited time Limited demo version No card required |
|||
SEOProfiler
|
User manual FAQ |
Blog | Tickets |
30 days Card requir ed ($1 charge) |
|||
AWR cloud
|
User manual | Blog |
Tickets Phone |
30 days No card required |
|||
WebCEO online
|
FAQ Quick start guide |
Blog |
Tickets Live chat |
30 days No card required |
|||
Majestic
|
FAQ Glossary |
Blog Videos |
Tickets |
1 research allowed No card required |
|||
Ahrefs
|
Tooltips in the app | Blog |
Tickets Phone Skype |
Only 10 lines in reports No card required |
|||
Screaming Frog
|
|
|
CSV/Excel |
FAQ |
Guides Blog |
Tickets Phone |
Time-unlimited No card required |
The verdict on the best SEO tools from the list
SEO PowerSuite Score 9.9/10
This software is #1 among the best SEO tools because it offers:
- all features you need to plan and execute you SEO strategy and check results
- low fixed price for unlimited data and almost immediate data checks
- unlimited projects, keywords, backlinks, crawled pages, search engines etc.
- updates whenever there's a change in SEO techniques to help you adapt to change quickly
You can try SEO PowerSuite right here by taking it on a free test drive. Or order your copy and start doing SEO with SEO PowerSuite straight away!
HubSpot Score 7.8/10
Hubspot is a great platform, but it is not meant for doing SEO as it is. It is a powerful inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.The SEO part of HubSpot is basic, and though it does provide some info for a marketer, it is not even 10% of what is needed to get a website or webpage to rank. If you are a marketer or a Sales person and getting top search engine rankings is not your job, you will appreciate HubSpot's marketing, lead generating and nurturing power. But if you need to run SEO campaigns, you should better look for specialized SEO tools like SEO PowerSuite.
Moz (ex-SEOMoz) Score 8.8/10
As an education portal for SEO, Moz is a great one. You find an active and experienced community and lots of materials for studying. As a software toolkit, though, Moz is less useful. It is far too limited and lacks focus. You end up jumping from one tool to another to view all the data you may find. It might be more informative in keyword research, rank tracking and link analytics. It is not cheap, and quite limited in terms of how many keywords or websites you can track, how many links you can find or what Search Engines you can target.
SEMrush Score 9.3/10
SEMrush is among the most useful software tools for keyword research. It is also a large collection of SEO tools and it offers some informative dashboards for analyzing a site's current state. SEMrush is being actively developed, but so far, it is not as informative as SEO PowerSuite in other SEO niches, ex. backlink research and rank tracking.
SEMrush is better priced than other SaaS-model tools like Moz, HubSpot or Raven, although SEO PowerSuite is still a less expensive solution with support of unlimited sites and keywords and more search engines.
Raven Score 6.2/10
This software is among the best choices because it's still named by some SEO experts as a good tool. However, we see that, unlike a few years ago, Raven tools have become considerably less useful than other toolkits in our review. Raven is pretty much just a dashboard and reporting tool where you view your Google Analytics, Google AdWords and Google Webmaster Tools and a few third-party paid tools (Majestic, Moz).
This all makes this software less useful for research, which results in too little value for the money ($99/month). For example, you can only see keyword rankings that you have in your Google and Bing Webmaster Tools accounts, no competitor rankings and no checking positions in other search engines. You only get keyword suggestions from Google AdWords. And so on. Therefore, we do recommend looking at other SEO toolkits for research. You can download SEO PowerSuite from here, or even order a license on this page.
Ahrefs Score 13/37
Ahrefs was made for finding links in the first turn, and this is the thing it is really good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won't find anywhere else.
Majestic Score 13/37
Majestic is a great tool for finding backlinks that point (or pointed) to any website. It has quite a big index (231+ billion URLs in fresh index vs 613+ billion pages in SEO PowerSuite) and it is more modestly priced than Ahrefs (although it’s still much more expensive than SEO PowerSuite). However it is only focused on finding links, and not on determining their relevancy and quality. Usually what you would do is, find links in Majestic, then still analyze them with SEO SpyGlass (part of SEO PowerSuite toolkit). You can just as well use SEO SpyGlass for both, finding links and analyzing them.
You can try SEO SpyGlass right now at no cost. Download the SEO PowerSuite toolkit, and get SEO SpyGlass and other great SEO tools on your computer.
Screaming Frog Score 7.8/10
Screaming Frog is a flexible and fast tool that is designated specifically for crawling and finding on-page issues. It has a few useful integrations, like Google Analytics, Google Search Console, Majestic, Moz, and Ahrefs. It is reasonably priced and has a free version. However, it is not suitable for search engine optimization. In case you need something more than just a technical audit, you will have to use one more tool or choose the tool that can do both technical and SEO audits.
When it comes to reports, WebSite Auditor has a higher variety of formats as well as the ways to share reports with clients.
Need more detailed reviews of these SEO software tools?
Here is the complete index of reviews. Click on any tool to read the review and see how it compares to SEO PowerSuite.
9.9/10
|
13/37
|
6.2/10
|
9.3/10
|
13/37
|
4.6/10
|
8.8/10
|
6.6/10
|
3.2/10
|
8.1/10
|
6.2/10
|
3.3/10
|
7.8/10
|
7.8/10
|