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Number of visits lower than expected

Occasionally, the number of sessions a site has received through a keyword (according to Google Analytics) may turn out lower than the Expected visits (the estimated traffic you might get if ranking on position 1).

This may happen in several cases:

Inconsistent targeting settings for the SEO/PPC Data

The traffic estimation can be unrealistic if you don’t adjust the targeting settings (country and language) in Preferences > SEO/PPC Data. The more precise your search volume settings are, the more accurate traffic estimates you'll get.

Seasonal decline in keyword popularity

Any particular month's number of searches for a keyword might have been lower than the 'monthly average within a year' that GoogleAds' Keyword Planner shows. You can find it out through your Google Webmaster account (Your Site on the Web -> Search Queries). The Impressions column will give you the exact number of times your pages appeared in search results for each term.

Undocumented visitors

The number of visits your site received from search engines can, in fact, be higher than your Google Analytics account reflects. Here's why: if a visitor is signed in to his/her Gmail account, you won't see which keyword(s) he has come through.

Lower positions due to personalized search

Because of miscellaneous customizations, the positions Google searchers have been finding your URL at can be lower than the ones in your project. In RankTracker, you have the option to connect your Google Search Console account under Preferences > Google Search Console and check the Avg. Rank for the keywords (the average position your site appears on to the searchers for a keyword).

Low number of clicks on your link

The click-through rate your page has been getting can be lower than average. As a rule, about 40% of web searchers click on the top result. However, other URLs can sometimes take clicks away from the top-ranking page. These can be:

  • Ads
  • Featured results (Local Packs, videos, images, results with Featured Snippets, etc.)
  • Other organic search listings

While you cannot control the presence of featured results in Google's SERPs, you can adjust your snippet to attract more visitors. This will let you take maximum advantage of your site's presence in organic search listings.

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Created On: 21 November 2011 05:59 PM