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What does the “Visibility” column in Rank Tracker show?

Visibility shows how well a website ranks in top 30 results for a keyword.

Why top 30?

Google offers up to 1,000 results for each search term. However, Internet users’ behavior studies show that only 3% of them get people’s attention – the ones displayed on the first 3 SERPs. If your site is among the lucky few, searchers will see its snippet and will probably follow the link. So the higher in top 30 your site ranks, the more visible it is to the public and the more visitors it can get.  

How is visibility calculated?

Each ranking position corresponds to a certain number of visibility points. For example, #1 brings you 30 points (maximum possible), which results in 100% visibility score. #30 gets you 1 visibility point and 3% visibility score.

Visibility score = visibility points / 30 / number of search engines * 100%

Rank in SE Visibility points Visibility score
1 30
100%
2 29 97%
3 28 93%
4 27 90%
5 26 87%
6 25 83%
7 24 80%
8 23 78%
9 22 73%
10 21 70%
11 20 67%
12 19 63%
13 18 60%
14 17 57%
15 16 53%
16 15 50%
17 14 47%
18 13 43%
19 12 40%
20 11 37%
21 10 33%
22 9 30%
23 8 27%
24 7 23%
25 6 20%
26 5 17%
27 4 13%
28 3 10%
29 2 7%
30 1 3%
31 and below 0 0%

If you are monitoring several search engines, Rank Tracker will put together your visibility points in all of them and calculate a total visibility score.

Here is an example for keyword A in 3 search engines.

Search engine Rank Visibility points
Google.com 2 29
Yahoo.com 11 20
Ask.com 31 0
  49

To calculate the site’s visibility in 3 search engines, we divide the sum of its visibility points (49) by 90 (30 scores from 3 search engines) and multiply the total by 100%. It gives us 54.44%. Let’s round it off to 54%. This is the site’s visibility score for keyword A in Google, Yahoo! and Ask.

Please visit the page below for more info on visibility:

https://www.link-assistant.com/rank-tracker/report-help.html#visiblity


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Created On: 30 May 2012 02:21 PM