Mapping keywords to relevant web pages
Today and tomorrow are your last days of working with keywords.
There's one last task to be done — keyword mapping.
Keyword mapping is the process of assigning all the keywords you've found to relevant pages
of your website. So a keyword map, in its most basic form, is a spreadsheet with your
keywords and pages of your website that are relevant for these given keywords. Well, it was
a spreadsheet before WebSite Auditor got a dedicated module that turns days of work into a
WebSite Auditor helps you build these maps quickly and plan keyword distribution across your
It's a very important step of your SEO Plan because without a proper keyword map you're
likely to have the following issues in the future:
- Pages that don't rank because they lack relevant keywords.
- Different pages that rank for the same search query because the topic is the same or
they are optimized for the same keywords (keyword cannibalization).
- Unused keywords that are very cost-effective but you've missed them because they lack
relevant pages to target with (content gap).
- The same content appearing on more than one page of your website (duplicate content).
All the above can hurt your rankings, so it's definitely worth avoiding such unwanted
scenarios by creating a keyword map.
Before you jump to the mapping in WebSite Auditor, let's first group your keywords by theme
in Rank Tracker.
Here's how it's done:
- Go to the Keyword Sandbox module and select all the keywords that you
deem profitable based on the SEO metrics, then right-click, and hit Move To
Yesterday, you filtered your keywords, and left only good ones. If you tagged low
performing keywords rather than deleted them, make sure to adjust filtering settings
accordingly so that you see only profitable keywords in your sandbox.
- Then click Create a new keyword group, and name it to your liking, e.g.
"All Keywords". After that, these keywords will appear in Rank Tracker's Keyword
- Go to the Keyword Map submodule under the Target Keywords, and
group your keywords thematically (right-click > Move To Keyword Group > Create a
new keyword group). This will help organize your keyword mapping further
on. For instance, if you have two pages — one selling Nike and the other
sneakers, you might want to put relevant keywords for both pages into separate
groups. You can also create keyword groups according to the search intent of the
You can automatically regroup your keyword groups according to
different levels of semantic similarity, so you can focus on entire topics instead of
individual terms, and easily manage and navigate through an uncluttered, organized
Moving next to keyword mapping in WebSite Auditor:
- As you've already grouped your keywords in Rank Tracker (don't forget to save your
project), go straight to WebSite Auditor.
- Jump to the Keyword Map submodule under Content Analysis.
- Click Import from Rank Tracker and select your saved Rank Tracker's
project. Also, if you need it, you can enter your keywords manually or add new ones
later at any time.
- Once keywords are imported, you'll see a dashboard with your keywords, relevant
pages of your site, and the information on their optimization rate, organic traffic,
along with a list of their mapped and ranking keywords. To map a specific keyword or
keyword group to the relevant page, pick a keyword or a keyword group, and the page
you want to map it to, and click Map.
It's better to assign more competitive keywords to "stronger"
pages like your homepage, for instance. And make sure to only assign keywords to
semantically relevant webpages.
Also, if you want to do some out-of-school learning on keyword mapping in WebSite Auditor,
make sure to check this ultimate
Congratulations! That's all for the keywords part of your 30-day SEO Plan. By now you should
perfectly know how to:
- Define seed keywords and check their rankings
- Spot your competitors' keywords
- Discover thousands of new keywords
- Filter your new keywords based on various SEO metrics
- Map your filtered list of keywords to relevant pages of your website
If you need to revise any material, make sure to get back to it by using the navigation bar
on the left. If you have any questions after finishing the Keywords module, make sure to
drop them in the comments section below.
Tomorrow you're starting a new module that is fully dedicated to the On-Page SEO of your
website. We'll shoot you a notification via email so that you won't miss your next