Blink and You’ll Miss It: Google’s ‘Blink HTML’ Trick Still Works in 2025

Some things never change — like Google hiding quirky surprises in plain sight. From gravity-defying search results to rotating pages, Google’s Easter eggs have long been the playground of curious users and nostalgic developers.

One such gem? The blink html google trick — a clever throwback to one of the most infamous HTML tags in web history. And yes, it still works in 2025.

Type blink HTML into Google today, and you’ll notice something odd: the words blink and HTML literally start blinking on the screen. No, your browser isn’t glitching. This is one of Google’s subtle nods to the early days of the web — when flashy effects were all the rage, even if they made your eyes hurt.

But why is this tiny Easter egg still blinking away after more than a decade? And what does it say about Google’s search culture (and maybe ours)? Let’s take a closer look.

What Is the ‘Blink HTML’ Google Trick?

At first glance, it sounds like a developer inside joke — and in many ways, it is.

The blink html google trick is a visual Easter egg hidden right in the search results. When you Google the phrase blink HTML, Google responds by making the words “blink” and “HTML” literally blink within the page — not in all caps, not bolded, but rhythmically flashing in and out of visibility.

The blinking effect isn’t animated with CSS or modern JavaScript either. It’s Google’s deliberate homage to the old-school <blink> HTML tag — a tag that was once used to make text blink on websites, long before modern UI/UX guidelines existed.

What’s brilliant is that this trick doesn’t require any interaction or special tools. It’s embedded directly into the search engine results page (SERP), showing how Google still has a sense of humor baked into its codebase.

And while it might seem like a tiny gag today, the blinking behavior is a callback to a real part of internet history — and one of its most controversial visual features.

Where Did the <blink> Tag Come From?

To understand the blink html google trick, you have to go back to the early days of the web — the mid-1990s, when websites were colorful, chaotic, and proudly unreadable.

The <blink> tag was first introduced by Netscape Navigator, one of the earliest popular web browsers. Its job? Make text flash in and out of view. It was supposed to grab attention — and it did, for all the wrong reasons.

Developers quickly adopted it for announcements, warnings, and anything they thought was “important.” But users hated it. Accessibility advocates flagged it. And search engines… well, let’s just say blinking text didn’t exactly scream “trustworthy.”

By the early 2000s, the <blink> tag was deprecated. Modern browsers stopped supporting it entirely. It became the digital version of Comic Sans — a punchline for bad design choices.

And yet, Google decided to immortalize it — not by reviving the tag itself, but by echoing its effect in search results. Why? Probably because even outdated code has a story to tell. And Google, in its own way, is keeping those stories alive.

In 2025, this Easter egg is more than a joke — it’s a tribute to how far we’ve come, and a reminder of how much the web has grown up.

How to See the ‘Blink HTML’ Easter Egg Yourself

Trying out the blink html google trick is refreshingly simple — no extensions, no code, no secret key combos required.

Here’s how to trigger it:

The blinking only affects those two keywords on the SERP, and only for that specific query. It doesn’t animate any third-party content or links — it’s a self-contained Easter egg built into the page.

Does it work on mobile?

Yes, but the effect can be subtle on smaller screens. On desktop browsers like Chrome or Firefox, the blinking is easier to spot — and a bit more satisfying.

Bonus Tip:

Try searching for other Google Easter eggs like do a barrel roll, askew, or Google in 1998. These little surprises are part of what makes Google feel more like a personality than just a platform.

Why Does Google Keep These Easter Eggs Around?

In an age of AI-generated answers and ultra-optimized SERPs, it’s easy to forget that Google was once… playful.

Easter eggs like the blink html google trick are more than gimmicks. They’re subtle signals — hints that beneath the algorithmic precision and data-driven design, there’s still room for curiosity, culture, and yes, a bit of nostalgia.

So why do these tricks still exist?

In 2025, this kind of low-key whimsy is rare — and all the more powerful for it.

Bonus: The State of Easter Eggs in Google Search (2025 Edition)

Back in the 2010s, it felt like Google was rolling out Easter eggs every other month. Some were visual (like askew or do a barrel roll), others were deeply geeky (like Zerg Rush or Anagram). But as Google evolved — integrating AI, changing the SERP layout, and shifting toward conversational answers — many wondered: Are the Easter eggs gone for good?

Not quite.

As of 2025, some of the classics still work — including the blink html google trick. Others have been quietly retired, likely casualties of codebase overhauls or UI updates.

But there are signs of new life:

So while the format may be changing, the spirit remains. These surprises are less frequent now, but when they appear, they serve a different function: delight. And in an internet overloaded with productivity, delight still matters.

Especially when it blinks.

Conclusion: A Blink of the Past That’s Still Alive

In a web that moves at lightning speed, the blink html google trick is a rare pause — a flash of history kept alive by a search engine that remembers where it came from.

It’s easy to dismiss a blinking word on a screen as a minor gag. But the deeper you look, the clearer it becomes: this is part of Google’s culture. It’s playful, oddly sentimental, and strangely persistent. Just like the <blink> tag itself.

And maybe that’s the point.

In 2025, when most of our interactions with search are transactional, algorithmic, or AI-assisted, a blinking word feels… human. It's a reminder that even the most powerful platforms in the world still leave space for jokes, history, and the occasional glitchy throwback.

So go ahead — open Google, type blink HTML, and let a tiny piece of the old web flash before your eyes.

Some Easter eggs, it turns out, are timeless.