When looking into social media tools for your business, you might have discovered a lot of options. When you have a specific need, however, that can limit the number of tools you need to look into. If you want a comprehensive social media tool based on your business size, then you can choose based on price. For those looking for tools that will help with specific social networks and activities, here are 20 great tools to consider.
Dedicated Facebook Tools
First, let's look at two great tools that are designed just for Facebook and what they can help you accomplish in your Facebook marketing.
Not sure what to post to Facebook? Then PostPlanner is the tool to try. It doesn’t just help you schedule posts, it helps you find things to post that will be appealing to your target audience and drive engagement. You can have PostPlanner go out an find great content on a particular topic, or just have it generate a great question that is sure to drive comments. You can try it for free and then select from plans starting at $19 per month for unlimited fan pages.
Want apps, in-depth insights, moderation control over your team, and qualifications of fans who could be your best customers? Then AgoraPulse is the tool to try. You get ten apps to choose from including quizzes, sweepstakes, top fans, and coupons. You get page performance statistics at a glance that you can compare to your top competitors, deep page analytics, post performance analysis, and ROI indicators. You get additional moderation controls. And you get one of the best Facebook CRM’s available. Pricing starts at $19 for one fan page with up to 6,000 fans.
Dedicated Twitter Tools
Next, here are two tools for Twitter that can make a world of difference to your Twitter marketing strategy.
SocialBro has a list of features that will leave you wondering what else is needed to handle your Twitter campaign. You can browse important stats about your community, find out when the best time to tweet is, get detailed audience insights, analyze your Twitter growth in one dashboard, identify influencers, analyze the competitions, launch Twitter direct message campaigns, and much more. You can try it for free, then subscribe to plans starting at $13.95 per month for up to five accounts and 20,000 social contacts.
If you want deep insights into your Twitter community and your engagement with them, then Commun.it is the solution. This tool takes the hassle out of finding new people to connect with, seeing your engagement history with customers, and showing you the people you need to reply to the most. Plans start at $39.99 per month.
Dedicated LinkedIn Tools
Not a lot of people talk about tools for LinkedIn, but nonetheless, there are some good ones out there. These are two of them.
Ok, this one isn't dedicated to LinkedIn only, but it has a feature that active LinkedIn group participants will love. Oktopost is focused on helping B2B marketers promote content across multiple networks, including LinkedIn groups. Not only that, but you can see the engagement your content receives within each group to let you know which posts are getting exposure and which ones are not getting approved. You'll also get all of the comments delivered to your social inbox for easy follow up. Plans start at $49 per month.
FiveHundredPlus is a personal CRM that works with your LinkedIn contacts to help you cultivate your most valuable connections so you never forget your last interactions. It helps you focus on your personal network, not your company's. You can try it for free, and then subscribe to the $14,95 per month premium plan that allows you to manage unlimited contacts.
Dedicated Pinterest Tools
Pinterest has some great tools too! Here are two favorites that can help your business with the image-based social network.
Want to know what images are getting pinned the most from your website, and give the pinners a big thank you? Try PinAlerts. Currently in beta (and about to change their name), this tool will allow you to get alerts for multiple domains, with exceptions to big ones like Amazon or Facebook.
Formerly known as PinReach, TailWind will reveal the pins and pinners that matter most to your business. You can discover conversations about your brand, curate great pin content, identify influencers, monitor competitors, and track keywords and domains. Pricing starts at $29 per month.
Dedicated Instagram Tools
For those businesses that are ready to receive results from Instagram, here are two tools to help you take it to the next level.
Nitrogram is the Instagram platform for brands. You can use this tool to get analytics on your account, hashtags, and engagement. You can also monitor audience growth, measure campaign reach, benchmark the competition, engage with brand advocates, and much more. Pricing starts at $149 per month.
Formerly Statigram, Iconosquare can help you get key metrics about your Instagram account including total likes received, most liked photos, average number of links, comments per photo, follow growth charts, and more.
Posting to Multiple Accounts
While some people like to get in-depth with a particular network, others like to have one place to manage them all. Here are some tools that will help you post to multiple accounts.
Want to take a small portion of time per day to schedule updates across all of your social networks? Buffer lets you easily do that with Twitter, Facebook, Google+, LinkedIn, and other top networks. They also offer some great analytics on how your scheduled tweets perform, and even suggestions on what to post. Pricing is free for personal users with one Twitter, Facebook, and LinkedIn profile, followed by plans starting at $10 per month for those who want to post to more accounts.
If you want to post to multiple accounts and monitor streams of updates from each one, then HootSuite is a great tool to use. You can connect it to Twitter, Facebook, Google+, LinkedIn, and other networks. Pricing is free for up to five accounts, followed by plans starting at $9.99 per month for additional accounts and features.
Need to get some insights into your competitors? Here are two great tools to use.
Don't just research your competitors – stay on top of their latest social media activity, including account growth, changes in profile descriptions, engagement activity, and more with Rival IQ. This comprehensive competitor research and monitoring tool also tracks top content, website changes, and SEO rankings. Pricing starts at $99 per month.
If you're looking for a quick, but in-depth glance into your competitor's presence on the top social networks, try the free reports from SimplyMeasured. Assuming you and your competitors do not have over a particular number of followers or fans, you can get a lot out of these great reports.
Want to see how social media can play an important role in your inbox? Try these tools.
Help your connections find you on social media by adding WiseStamp to your emails. These fancy signatures will link out to your social media accounts, and even your latest tweets, making your emails more social and professional. Plans start at $36 per year.
If you're a Gmail user, then you must have Rapportive. This free tool allows you to see your email contact's details based off of the social profiles associated with their email address. This can be a game changer if you receive business inquiries via Gmail – you’ll be able to get to know your client before you send the first email.
Want to connect the functionality of one or more of your favorite tools to social media, or one social media network to another? These integration platforms can help.
If this then that is a service that allows you to browse thousands upon thousands of integrations, or recipes, that will help you save favorite tweets to Evernote, download Facebook photos you’ve been tagged in to Dropbox, and much, much more. All for free.
Zapier is a premium service similar to IFTTT that works with most social networks along with over 250 other applications. Pricing is based on number of integrations, or zaps, needed with 5 zaps for free and plans starting at $15 per month for more.
Social media monitoring is an absolute must when trying to maintain a strong online reputation. Here are tools that can make monitoring your brand much easier.
Get alerts to the latest talk about your brand via email using Mention. Mention monitors millions of sources in 42 languages to get you the alerts needed to help you react quickly when potential reputation problems arise. Pricing is free for one user, one alert, and 100 mentions per month. Plans for those who need more alerts start at $9.99 per month.
Trackur is a comprehensive social media monitoring tool that saves you time by placing the most important information about your brand in simple executive dashboards. You'll be able to quickly see everything you need to know about your latest brand mentions, dive into each mention in detail, get sentiment analysis, and much more. Pricing starts at $97 per month.
As you can see, no matter what task you are struggling with when it comes to social media, whether it’s coming up with great post ideas or monitoring your brand and its competitors, there is a tool that can help make it easier. So be sure to bookmark this list for future reference the next time you're in need of a great social media tool!
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