SEO News, Trends & Tips on SEO PowerSuite Blog

Full Optimization Guide

Everything an SEO expert needs to know to use images for ranking. With the right implementation, pictures can be both a decoration and a ranking benefit.

Faceted Navigation

SEO Issues and Best Practices

Faceted Navigation: SEO Issues and Best Practices

Learn how faceted navigation can help provide a better user experience and drive organic traffic as well as how to implement it without ruining your SEO.

10 SEO Tips

For Magento Users

10 SEO Tips For Magento Website Users

If you use a Magento website, then you want it optimized for best SEO practices. SEO tips can help drive more traffic and increase conversion rates

Full SEO Audit

in 15 Steps

Full SEO Audit in 15 Steps

With this article, we'll break the daunting SEO audit down so that it becomes a no-brainer (PDF cheat sheet included).

MUST READ

Schema Markup for SEO

The Complete Guide

Schema Markup: An A-to-Z Guide to Structured Data for SEO

What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.

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Technical SEO Checklist

Essential Guide to Website Optimization

Technical SEO Audit Checklist in 9 Steps

The checklist describes all nuts and bolts of a technical site audit, from theory to practice. Follow these 9 steps to audit your site SEO health.

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WordPress SEO

12 Tips to Secure Organic Traffic

WordPress SEO: 12 Tips to Secure Organic Traffic

Twelve modifications to optimize an out-of-the-box WordPress website for search.

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Keyword Cannibalization

How to Find And Deal with It

What Is Keyword Cannibalization and How to Fix It

What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.

Keyword Research in 2023

The Beginner's Guide

How To Do Keyword Research — SEO Guide for 2023

You can easily adapt to all SEO changes with today’s guide on how to do keyword research for 2023.

Topic Clustering Guide

to Level Up Your Content Strategy

Topic Clustering Guide to Level Up Your Content Strategy

Topic clustering is what helps you optimize your content strategy and improve website authority. Check out how you can do that in 5 simple steps.

SEO for Voice Search

5 Ways to Get It Right

SEO for Voice Search: 5 Ways to Get It Right

While you are in the constant process of optimizing your site for desktop (yes, Google updates, almost half the space of the SERP occupied with the results from the Google Knowledge Graph, etc.), you suddenly realize that you also have to optimize it for mobile search in the face of Google's shift to mobile-first indexing. And then, when you are at peace with all the things you will have to do and take into account, there it comes — voice search optimization. Pretty painful. But, you know, everything is difficult before it's easy. All we need is some understanding of what is going on and the plan for what to do.

MUST READ

Keyword Research in 2023

The Beginner's Guide

How To Do Keyword Research — SEO Guide for 2023

You can easily adapt to all SEO changes with today’s guide on how to do keyword research for 2023.

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Long-Tail Keywords

SEO Guide

Long-Tail Keywords: Find and Use Them for SEO

Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.

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Mapping Keywords to Content

SEO How-To Guide

SEO How-To: Mapping Keywords to Content

In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.

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Content Optimization

7 Steps to Make Your Page Rank High on Google

Content Optimization: 7 Steps to Make Your Page Rank High on Google

Content optimization is making sure your content is visible and understood by both search engines and people. Learn how to effectively optimize your copy in 7 steps [PDF checklist included].

Content Pruning

4-Step Guide

Content Pruning and How It Helps Your SEO

How to get more traffic with less content? Learn what content pruning is and how it helps to keep your website in order – and ranking better.

9 Blog Post Templates

for SEO, Content Marketing, and PR

9 Blog Post Templates for SEO, Content Marketing, and PR

Experiencing writer's block? These 9 content blog templates will help you get over it in no time.

Update Old Content

for a Quick Boost in Search

Update Old Content for a Quick Boost in Search

If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.

MUST READ

How to Get Featured Snippets

Four Optimization Tips

How to Get Featured Snippets: Four Optimization Tips

When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.

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SEO Content Plan

Business Owner's How-To (+Infographic)

How to Create an Effective SEO Content Strategy for Your Biz (+Infographic)

Plan an effective SEO content strategy for your business.

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Update Old Content

for a Quick Boost in Search

Update Old Content for a Quick Boost in Search

If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.

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8 Link Building Myths

You'd Better Forget Forever

8 Most Dangerous Link Building Myths

Link building is one of the most efficient ways to rank high. But link building myths can be a grave obstacle to fruitful SEO campaign.

Link Location

How It Influences SEO Value

5 Cases When Different Link Location Means Different SEO Value

Not all links are created equal. Find out how different types of links change their power depending on their position on a page. Study the latest link authority trends and learn how to keep your link authority.

Link Equity Guide

12 Signals of Backlink Quality

Link Equity Guide: 12 Signals of Backlink Quality

Can you tell a good link from a bad one? Here are some things to look for when creating and auditing backlinks.

Internal Links for SEO

Best Practices 2023

Internal Links for SEO: Best Practices 2023

Internal links are not as powerful a ranking factor as backlinks, but, when implemented correctly, they can help you bring some of your pages forward in search.

MUST READ

Find Expired Domains with Quality Backlinks

For Your Next SEO Project

Learn How to Find Expired Domains with Quality Backlinks

When you start a new blog, one of the first things you do is pick a domain. Many people regret their choice later and it is not easy to find the perfect domain. In this post, I am going to show you the tricks I used for picking domains for my blogs.

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Link Building Strategies

9 Expert Tips for 2023

9 Actionable Link Building Tactics for 2023

Not sure how to get new backlinks? Try out these proven link-building strategies recommended by Ann Smarty.

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Google PageRank in SEO

The Past, Present & Future

The Past, Present & Future of Google PageRank

Check everything we know about Google's PageRank today, learn how to optimize your website, and see some predictions on PageRank's future.

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Local SEO Ranking Factors 2023

(Entity-based Approach)

Local SEO Ranking Factors 2023 (Entity-based Approach)

Look at the local SEO ranking factors from the entities-based perspective and discover new ways of optimizing your business.

Local SEO Guide

Rank Your Website Where It Matters

Local SEO Guide — Rank Your Website Where It Matters

Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.

MUST READ

How to Rank on Google Maps

A Beginner’s Guide

How to Rank on Google Maps: A Beginner’s Guide

Read our beginner local SEO guide and learn how to rank your business on the top of Google Maps in 9 easy steps.

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Local SEO Guide

Rank Your Website Where It Matters

Local SEO Guide — Rank Your Website Where It Matters

Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.

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Google My Business

Ultimate SEO Guide

Google My Business: Ultimate SEO Guide

Google My Business changed the game for local SEO. Read this guide to learn how to create a business listing and manage your company's online presence for free.

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Google Algorithm Updates

The SEO's Cheat Sheet

Google Algorithm Updates Cheat Sheet

Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.

New 3-Pack Local Search Results

How to Adjust Your SEO

Google's New 3-Pack Local Search Results: How to Adjust Your SEO

A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view. And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.

Google’s MUM: Search Updates

and SEO Implications

Google’s MUM: Search Updates and SEO Implications

Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.

Possum & Penguin 4.0

Google's New Updates Explained

Possum & Penguin 4.0: Google's New Updates Explained

This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.

MUST READ

Google ranking factors 2023

Facts & Myths

Google Ranking Factors 2023: Facts & Myths

Ranking factors change as the search algorithm evolves. Let's have a look at what to consider as ranking factors in 2023 and what myths to leave behind.

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Google Algorithm Updates

The SEO's Cheat Sheet

Google Algorithm Updates Cheat Sheet

Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.

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Core Web Vitals

Google's New Ranking Factors

Google's New Ranking Factors: Core Web Vitals

Google's ranking factors are soon to include three new metrics: page speed, interactivity, and stability, known jointly as Core Web Vitals.

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What Is Domain Authority

And How to Increase It

What Is Domain Authority and Why It Matters for SEO

Domain authority is a metric that lets SEOs predict the ranking potential of a website. So, is domain authority really that important, and if so, how can one improve it? Read on to find it out.

Competitive Analysis

The 8-Step Beginners' Guide

The 8-Step Beginners' Guide to Competitive Analysis

Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis. When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.

Anchor Text

Types, SEO Implications, and Best Practices

Anchor Text: Types, SEO Implications, and Best Practices

Learn why anchor text is more important than you think and discover the best anchor strategy to follow.

Mapping Keywords to Content

SEO How-To Guide

SEO How-To: Mapping Keywords to Content

In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.

On-Page SEO Guide

+ Downloadable Checklist

On-Page SEO Guide: from Ranking Factors to Content Optimization

On-page SEO as simple as ABC. Tips, how-tos, and a downloadable checklist. Enjoy!

8 HTML Tags

Essential for SEO

8 HTML Tags Essential for SEO

HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 8 HTML tags that still matter for SEO.

MUST READ

8 HTML Tags

Essential for SEO

8 HTML Tags Essential for SEO

HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 8 HTML tags that still matter for SEO.

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Perfectly Optimized Landing Page

SEO Guide

SEO Guide to a Perfectly Optimized Landing Page

If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.

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Google Discover

How to Optimize Your Content

Google Discover: How to Optimize Your Content

Google Discover is becoming a huge source of traffic, but how do you get featured? We've put together a list of things that might give you an edge.

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Mobile SEO

The Ultimate Guide for 2023

How To Make Website Mobile Friendly?

Learn how to go mobile-friendly in 4 steps and secure high rankings for your site.

Is Amp Still Relevant in 2023?

And Why You Need It on Your Website

Is Amp Still Relevant in 2023?

We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.

Voice Seach

How it Changes Your SEO

How Voice Search and Natural Language Change SEO

A guide to voice search and natural language optimization.

Mobile Page Speed

How Google's New Update Influence SEO

Mobile Page Speed Update Experiment, unique results + optimization guide

Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.

SERP Rankings Correlation Study

Does Higher InLink Rank Correlate with Higher Rankings

Domain InLink Rank and SERP Rankings Correlation Study

We've just finished a massive study that proved SEO PowerSuite’s InLink Rank to show the closest correlation with rankings among similar industry metrics.

AI Content for SEO

8 Popular Writing Tools Tested

AI Content for SEO: Eight Popular Writing Tools Tested

Check if artificial intelligence can actually write human-like content and if you can use AI copy in your SEO strategy.

Google Speed Update

Is There Any Immediate Impact?

Google Speed Update Is Live: Is There Any Immediate Impact?

Mobile page speed started to be rolled out. We ran an experiment for one million pages to see if the industry has been impacted one week after the update.

Mobile Page Speed

New Google Ranking Factor

New Google Ranking Factor: Mobile Page Speed. Is It Live?

Page speed is becoming a ranking factor for mobile searches in July 2018. We looked at one million pages in mobile search results to determine how page speed influences rankings as of today, and here's what we found.

SEO Best Practices

to Follow in 2023

SEO Best Practices 2023

Check out the best SEO practices to upgrade your website in 2023 — indexing tips, on-page SEO, content creation insights, AI, and many others.

15 Google Penalties

+ Recovery Tips

15 Major Google Penalties and How to Fix Them

Better safe than sorry. Learn about the causes of algorithmic and manual Google penalties, recovery tips, and prevention measures.

Helpful Content Update

Writer's Guide

A Writer's Guide to Google's Helpful Content Update

How the Helpful Content Update works and how to reap a harvest from it – learn from our guest author from Setupad.

Search Intent in SEO

Create the Right Type of Content

Search Intent in SEO: How to Create the Right Type of Content

From creating new pages to optimizing old ones, search intent is at the heart of your SEO effort. Read this guide to master it for your next SEO campaign.

MUST READ

Google SERP features

The Visual Guide

Google SERP Features: A Visual Guide to Search Result Types

The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These SERP features types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.

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Why Did My Rankings Drop?

9 Reasons And SEO Fixes

9 Reasons Google Rankings Suddenly Dropped & Find-and-Fix SEO Guide

Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.

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Website Launch Checklist

The 28 Things Your Need to Do

Website Launch Checklist: 28 Things to Check Before You Launch Your Site

When you prepare to launch a website, it's so easy to forget something in a rush. To make sure nothing is missed, I've prepared this website launch checklist for you with step-by-step instructions.

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