SEO News, Trends & Tips on SEO PowerSuite Blog

to URL Redirects

The Essential SEO Guide to URL Redirects

Check out this complete SEO guide to URL redirection. It’s for webmasters who don’t want to make a mess of their sites with URL redirects.

JavaScript Rendering

SEO for JavaScript Sites

How to Handle JavaScript Rendering

With JavaScript's seemingly infinite possibilities, ordinary websites based only on HTML and CSS are becoming a thing of the past. But while JavaScript allows for a dynamic experience for users, it's also creating a minefield for developers. Because of this, JavaScript SEO has become something impossible to ignore, particularly when it comes to making sure websites are properly rendered by Googlebot.

Schema Markup for SEO

The Complete Guide

Schema Markup: An A-to-Z Guide to Structured Data for SEO

What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.

Site Structure Visualization Guide

with WebSite Auditor

Site Structure Visualization: 7-Step Guide

Learn how to visualize your website structure and make it perfect for search engines and users with the help of the Visualization module of WebSite Auditor.

MUST READ

Schema Markup for SEO

The Complete Guide

Schema Markup: An A-to-Z Guide to Structured Data for SEO

What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.

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Technical SEO Checklist

Essential Guide to Website Optimization

Technical SEO Audit Checklist in 9 Steps

The checklist describes all nuts and bolts of a technical site audit, from theory to practice. Follow these 9 steps to audit your site SEO health.

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WordPress SEO

12 Tips to Secure Organic Traffic

WordPress SEO: 12 Tips to Secure Organic Traffic

Twelve modifications to optimize an out-of-the-box WordPress website for search.

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SEO for Voice Search

5 Ways to Get It Right

SEO for Voice Search: 5 Ways to Get It Right

While you are in the constant process of optimizing your site for desktop (yes, Google updates, almost half the space of the SERP occupied with the results from the Google Knowledge Graph, etc.), you suddenly realize that you also have to optimize it for mobile search in the face of Google's shift to mobile-first indexing. And then, when you are at peace with all the things you will have to do and take into account, there it comes — voice search optimization. Pretty painful. But, you know, everything is difficult before it's easy. All we need is some understanding of what is going on and the plan for what to do.

Keyword Research in 2022

The Beginner's Guide

How To Do Keyword Research — SEO Guide for 2022

You can easily adapt to all SEO changes with today’s guide on how to do keyword research for 2022.

The Truths and Lies

About Keyword Search Volume

This Is Why SEO Tools Are Lying About Search Volume

Why keyword search volume is the least reliable pieces of data to exist in SEO and what to do about it.

Keyword Cannibalization

How to Detect And Deal With It

How to Detect And Deal With Keyword Cannibalization

What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.

MUST READ

Keyword Research in 2022

The Beginner's Guide

How To Do Keyword Research — SEO Guide for 2022

You can easily adapt to all SEO changes with today’s guide on how to do keyword research for 2022.

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Long-Tail Keywords

SEO Guide

Long-Tail Keywords: Find and Use Them for SEO

Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.

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Mapping Keywords to Content

SEO How-To Guide

SEO How-To: Mapping Keywords to Content

In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.

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Update Old Content

for a Quick Boost in Search

Update Old Content for a Quick Boost in Search

If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.

How to Get Featured Snippets

Four Optimization Tips

How to Get Featured Snippets: Four Optimization Tips

When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.

SEO for Bloggers

21 Tactics to Optimize Your Blog

21 Tactics to Optimize Your Blog for SEO

This guide focuses on the fundamentals of SEO and online marketing for businesses that are quite new to blogging. You'll discover how you can build the strong foundation for your blog, make it optimized for users and search engines, without spending a fortune on costly tools and services.

How to Write

Content for SEO

How to Write Content for SEO

SEO copywriting is much more complicated than you think. Check out how to write your web content so that it appears at the top of SERPs, converts, and sells.

MUST READ

How to Get Featured Snippets

Four Optimization Tips

How to Get Featured Snippets: Four Optimization Tips

When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.

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SEO Content Plan

Business Owner's How-To (+Infographic)

How to Create an Effective SEO Content Strategy for Your Biz (+Infographic)

Plan an effective SEO content strategy for your business.

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Update Old Content

for a Quick Boost in Search

Update Old Content for a Quick Boost in Search

If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.

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8 Link Building Myths

You'd Better Forget Forever

8 Most Dangerous Link Building Myths

Link building is one of the most efficient ways to rank high. But link building myths can be a grave obstacle to fruitful SEO campaign.

Link Location

How It Influences SEO Value

5 Cases When Different Link Location Means Different SEO Value

Not all links are created equal. Find out how different types of links change their power depending on their position on a page. Study the latest link authority trends and learn how to keep your link authority.

Link Equity Guide

12 Signals of Backlink Quality

Link Equity Guide: 12 Signals of Backlink Quality

Can you tell a good link from a bad one? Here are some things to look for when creating and auditing backlinks.

Internal Links for SEO

Best Practices 2022

Internal Links for SEO: Best Practices 2022

Internal links are not as powerful a ranking factor as backlinks, but, when implemented correctly, they can help you bring some of your pages forward in search.

MUST READ

Find Expired Domains with Quality Backlinks

For Your Next SEO Project

Learn How to Find Expired Domains with Quality Backlinks

When you start a new blog, one of the first things you do is pick a domain. Many people regret their choice later and it is not easy to find the perfect domain. In this post, I am going to show you the tricks I used for picking domains for my blogs.

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Link Building Strategies

9 Expert Tips for 2022

9 Actionable Link Building Tactics for 2022

Not sure how to get new backlinks? Try out these proven link-building strategies recommended by Ann Smarty.

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Google PageRank in SEO

The Past, Present & Future

The Past, Present & Future of Google PageRank

Check everything we know about Google's PageRank today, learn how to optimize your website, and see some predictions on PageRank's future.

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Local SEO Ranking Factors 2022

(Entity-based Approach)

Local SEO Ranking Factors 2022 (Entity-based Approach)

Look at the local SEO ranking factors from the entities-based perspective and discover new ways of optimizing your business.

Local SEO Guide

Rank Your Website Where It Matters

Local SEO Guide — Rank Your Website Where It Matters

Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.

8 Link Building Strategies

For Local SEO

8 Link Building Strategies for Local SEO

Most local businesses want more leads for their businesses, more customers and more overall revenue. And one of the best ways to drive new leads to a local business is from search engines. Local customers tend to turn to Google to look for services in their area, and that's when you want your listing to pop up so the customers can call you and visit your business.

MUST READ

How to Rank on Google Maps

A Beginner’s Guide

How to Rank on Google Maps: A Beginner’s Guide

Read our beginner local SEO guide and learn how to rank your business on the top of Google Maps in 9 easy steps.

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Local SEO Guide

Rank Your Website Where It Matters

Local SEO Guide — Rank Your Website Where It Matters

Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.

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Google My Business

Ultimate SEO Guide

Google My Business: Ultimate SEO Guide

Google My Business changed the game for local SEO. Read this guide to learn how to create a business listing and manage your company's online presence for free.

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New 3-Pack Local Search Results

How to Adjust Your SEO

Google's New 3-Pack Local Search Results: How to Adjust Your SEO

A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view. And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.

Google’s MUM: Search Updates

and SEO Implications

Google’s MUM: Search Updates and SEO Implications

Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.

Google Algorithm Updates

The SEO's Cheat Sheet

Google Algorithm Updates Cheat Sheet

Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.

Possum & Penguin 4.0

Google's New Updates Explained

Possum & Penguin 4.0: Google's New Updates Explained

This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.

MUST READ

Google ranking factors 2022

Facts & Myths

Google Ranking Factors 2022: Facts & Myths

Ranking factors change as the search algorithm evolves. Let's have a look at what to consider as ranking factors in 2022 and what myths to leave behind.

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Google Algorithm Updates

The SEO's Cheat Sheet

Google Algorithm Updates Cheat Sheet

Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.

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Core Web Vitals

Google's New Ranking Factors

Google's New Ranking Factors: Core Web Vitals

Google's ranking factors are soon to include three new metrics: page speed, interactivity, and stability, known jointly as Core Web Vitals.

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Competitive Analysis

The 8-Step Beginners' Guide

The 8-Step Beginners' Guide to Competitive Analysis

Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis. When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.

Mapping Keywords to Content

SEO How-To Guide

SEO How-To: Mapping Keywords to Content

In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.

On-Page SEO Guide

+ Downloadable Checklist

On-Page SEO Guide: from Ranking Factors to Content Optimization

On-page SEO as simple as ABC. Tips, how-tos, and a downloadable checklist. Enjoy!

8 HTML Tags

Essential for SEO

8 HTML Tags Essential for SEO

HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 8 HTML tags that still matter for SEO.

Increase Your Organic CTR

5 Steps to Start Getting More Clicks

5 Steps to Optimize Your SEO CTR to Boost Traffic & Rankings

Organic CTR optimization is among the quickest, simplest SEO hacks. It only takes a couple of minutes and a few small changes but can lead to major improvements in traffic and rankings.

MUST READ

8 HTML Tags

Essential for SEO

8 HTML Tags Essential for SEO

HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 8 HTML tags that still matter for SEO.

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Perfectly Optimized Landing Page

SEO Guide

SEO Guide to a Perfectly Optimized Landing Page

If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.

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Google Discover

How to Optimize Your Content

Google Discover: How to Optimize Your Content

Google Discover is becoming a huge source of traffic, but how do you get featured? We've put together a list of things that might give you an edge.

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Is Amp Still Relevant in 2022?

And Why You Need It on Your Website

Is Amp Still Relevant in 2022?

We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.

Mobile SEO

The Ultimate Guide for 2022

How To Make Your Website Mobile Friendly? (2022 Guide)

Learn how to go mobile-friendly in 4 steps and secure high rankings for your site.

Voice Seach

How it Changes Your SEO

How Voice Search and Natural Language Change SEO

A guide to voice search and natural language optimization.

Mobile Page Speed

How Google's New Update Influence SEO

Mobile Page Speed Update Experiment, unique results + optimization guide

Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.

SERP Rankings Correlation Study

Does Higher InLink Rank Correlate with Higher Rankings

Domain InLink Rank and SERP Rankings Correlation Study

We've just finished a massive study that proved SEO PowerSuite’s InLink Rank to show the closest correlation with rankings among similar industry metrics.

AI Content for SEO

8 Popular Writing Tools Tested

AI Content for SEO: Eight Popular Writing Tools Tested

Check if artificial intelligence can actually write human-like content and if you can use AI copy in your SEO strategy.

Google Speed Update

Is There Any Immediate Impact?

Google Speed Update Is Live: Is There Any Immediate Impact?

Mobile page speed started to be rolled out. We ran an experiment for one million pages to see if the industry has been impacted one week after the update.

Mobile Page Speed

New Google Ranking Factor

New Google Ranking Factor: Mobile Page Speed. Is It Live?

Page speed is becoming a ranking factor for mobile searches in July 2018. We looked at one million pages in mobile search results to determine how page speed influences rankings as of today, and here's what we found.

Visual Search

What Does It Mean for SEOs?

Why do you need to keep an eye on visual search?

Back in 2017, Google Lens and Pinterest Lens were launched. Around the same time, ASOS Style Match application was brought to life. Differing in the offered functionality, those apps had a major common feature. They allowed users to snap or upload an image of an object and get the info about it or recommendations on similar objects. All those apps played a bet on visual search. And it appeared to be something people have long anticipated. Bing, Amazon, eBay, and dozens of smaller companies joined the club bringing consumers' experience to a new level. So probably, it's high time to keep an eye on visual search.

How to Learn SEO

as a complete beginner

How to Learn SEO as a Complete Beginner

Use this guide to navigate contradictory SEO advice and learn SEO tactics that actually work.

8 SEO Tips for Small Businesses

Winning Over the Big Brands

8 SEO Tips for Small Business Owners

With neither the budget nor the brand power of a big company, small businesses have to get creative when competing for top search positions.

8 SEO Trends

to Watch in 2021

8 SEO Trends to Watch in 2021

Artificial intelligence, user experience, entities, and even more emphasis on intent — see what's going to drive SEO in 2021.

MUST READ

Google SERP features

The Visual Guide

Google SERP Features: A Visual Guide to Search Result Types

The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These SERP features types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.

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Why Did My Rankings Drop?

9 Reasons And SEO Fixes

9 Reasons Google Rankings Suddenly Dropped & Find-and-Fix SEO Guide

Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.

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Website Launch Checklist

The 28 Things Your Need to Do

Website Launch Checklist: 28 Things to Check Before You Launch Your Site

When you prepare to launch a website, it's so easy to forget something in a rush. To make sure nothing is missed, I've prepared this website launch checklist for you with step-by-step instructions.

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