SEO PowerSuite Blog

This is an SEO PowerSuite blog with the latest news and tips hand-picked by our editorial team. Learn SEO with hands-on materials, how-to guides, case studies, and in-house research. Be the first to know about SEO trends and updates in the industry.
How to Stand Out in Google SERP
How to make your business more prominent on Google — check out in our complete guide to Google knowledge panels.
Tatiana Tsyulia
Jul 04, 2022

9 Expert Tips for 2022
Not sure how to get new backlinks? Try out these proven link-building strategies recommended by Ann Smarty.
Ann Smarty
Jun 28, 2022
Guide + Our List of Top Themes
Tips collected from industry experts and a handpicked list of our favorite WordPress themes
Aleh Barysevich
Jun 20, 2022

New Feature
Product blog
SERP Analysis
LEARN MORE

SEO

SEO blog with news and ideas about search optimization. How to create websites that will be easily discovered and ranked in search. How to track rankings and optimize landing pages to get organic traffic. How to increase conversions and build a long-term relationship with your audience. Do SEO like a pro!
The Complete Guide
What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.
SEO Guide to Shorter Load Times
An SEO guide on how to measure and improve page speed scores for your website.
Full Optimization Guide
Everything an SEO expert needs to know to use images for ranking. With the right implementation, pictures can be both a decoration and a ranking benefit.
without Losing Its SEO Value
In this detailed SEO guide, learn how to choose a new domain to move a website, how to perform the domain transfer, and preserve all the website authority of the old one.
MUST READ
The Complete Guide
What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.
66033
Essential Guide to Website Optimization
The checklist describes all nuts and bolts of a technical site audit, from theory to practice. Follow these 9 steps to audit your site SEO health.
39442
12 Tips to Secure Organic Traffic
Twelve modifications to optimize an out-of-the-box WordPress website for search.
29113
We've collected a list of 20 free keyword research tools that you can start using immediately.
SEO Guide
Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.
How to Detect And Deal With It
What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.
About Keyword Search Volume
Why keyword search volume is the least reliable pieces of data to exist in SEO and what to do about it.
MUST READ
The Beginner's Guide
You can easily adapt to all SEO changes with today’s guide on how to do keyword research for 2022.
36943
SEO Guide
Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.
32036
SEO How-To Guide
In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.
20837
to a Freelance SEO Copywriter
Check out 15 easy steps to create a super-detailed task for freelance SEO copywriters and get the highest-quality content.
the 8-Step Process
Check the 8 steps to audit a website's content and spot the weaknesses in the current content strategy.
Four Optimization Tips
When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.
From researching ideas to content analytics
Here is our brainstormed and lovingly polished list of content creation tools helping us to make our stories look good. Enjoy!
MUST READ
Four Optimization Tips
When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.
27042
Business Owner's How-To (+Infographic)
Plan an effective SEO content strategy for your business.
15922
for a Quick Boost in Search
If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.
14212
(Entity-based Approach)
Look at the local SEO ranking factors from the entities-based perspective and discover new ways of optimizing your business.
Rank Your Website Where It Matters
Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.
Most local businesses want more leads for their businesses, more customers and more overall revenue. And one of the best ways to drive new leads to a local business is from search engines. Local customers tend to turn to Google to look for services in their area, and that's when you want your listing to pop up so the customers can call you and visit your business.
MUST READ
A Beginner’s Guide
Read our beginner local SEO guide and learn how to rank your business on the top of Google Maps in 9 easy steps.
33187
Rank Your Website Where It Matters
Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.
31377
Ultimate SEO Guide
Google My Business changed the game for local SEO. Read this guide to learn how to create a business listing and manage your company's online presence for free.
27215
and SEO Implications
Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.
The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
Google's New Updates Explained
This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.
How to Adjust Your SEO
A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view. And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.
MUST READ
Ranking factors change as the search algorithm evolves. Let's have a look at what to consider as ranking factors in 2022 and what myths to leave behind.
68385
The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
54439
Google's New Ranking Factors
Google's ranking factors are soon to include three new metrics: page speed, interactivity, and stability, known jointly as Core Web Vitals.
30728
The 8-Step Beginners' Guide
Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis. When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.
11-Step Ultimate Guide
In this ultimate guide, learn how to improve your Wix website SEO and get fully packed to rank high on Google.
+ Downloadable Checklist
On-page SEO as simple as ABC. Tips, how-tos, and a downloadable checklist. Enjoy!
SEO How-To Guide
In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.
5 Steps to Start Getting More Clicks
Organic CTR optimization is among the quickest, simplest SEO hacks. It only takes a couple of minutes and a few small changes but can lead to major improvements in traffic and rankings.
MUST READ
Essential for SEO
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 8 HTML tags that still matter for SEO.
119030
If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.
49722
How to Optimize Your Content
Google Discover is becoming a huge source of traffic, but how do you get featured? We've put together a list of things that might give you an edge.
17132
The Ultimate Guide for 2022
Learn how to go mobile-friendly in 4 steps and secure high rankings for your site.
And Why You Need It on Your Website
We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.
How it Changes Your SEO
A guide to voice search and natural language optimization.
How Google's New Update Influence SEO
Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.
8 Popular Writing Tools Tested
Check if artificial intelligence can actually write human-like content and if you can use AI copy in your SEO strategy.
Does Higher InLink Rank Correlate with Higher Rankings
We've just finished a massive study that proved SEO PowerSuite’s InLink Rank to show the closest correlation with rankings among similar industry metrics.
Is There Any Immediate Impact?
Mobile page speed started to be rolled out. We ran an experiment for one million pages to see if the industry has been impacted one week after the update.
New Google Ranking Factor
Page speed is becoming a ranking factor for mobile searches in July 2018. We looked at one million pages in mobile search results to determine how page speed influences rankings as of today, and here's what we found.
I wanted to spot some benefits of GA 4 and figure out how to use it for SEO in a new way. The guide is split into Q&As and comparison of the main features. Enjoy!
Tags, Directives, and Attributes
In this guide, check out the list of tags to control how Googlebot indexes your pages and learn how to strategically use these tags on your website.
How It Works
Find out how Google works and what algorithms are behind the most popular search engine in the world.
To Boost Your SEO Effort
From current ranking signals to future algorithm updates — Google patents are the ultimate source of SEO knowledge. Here are the ones you should know about.
MUST READ
The Visual Guide
The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These SERP features types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.
84562
9 Reasons And SEO Fixes
Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.
59158
The 28 Things Your Need to Do
When you prepare to launch a website, it's so easy to forget something in a rush. To make sure nothing is missed, I've prepared this website launch checklist for you with step-by-step instructions.
39623

General Marketing

SEO blog with news and hacks from practicing digital marketers. How to leverage social media, find additional marketing channels, research your online competition, track performance indicators, manage your digital teams, and of course, what tools help you do it with lesser effort.
How to Rank Your Videos in Search
If you want to optimize your YouTube SEO and don't know where to start, check out these recommendations to get your video to the top.
Ultimate Guide
Follow this simple eight-step guide to fix common issues with Shopify SEO and finally rank your store in search.
Any special about keyword research in Yahoo? Check out the autocomplete feature in Rank Tracker SEO tool, and use keyword planner to find your best-performing keywords in Yahoo!
9 SEO Tips
In case your target market is Russian-speaking countries, you have to be a pro in Yandex SEO. Though very similar to other search engines, Yandex has its own peculiarities. We compiled a guide with all the things peculiar to Yandex as well as advice on how to optimize for them.
Google's desktop search market share (at least in the US) is almost two thirds, so it's only fair Google has become the main focus for SEOs. Or is it? Should we really be writing off 33% of all organic traffic (especially given that they belong to a single search engine)? In today's post, I've put together 5 big fat reasons why no, we shouldn't, along with Bing's major ranking factors to optimize for.
Proven Strategies and Tips
Where do you find the people in need of SEO and how do you pitch your SEO services to them? Check out 6 proven strategies to get new SEO clients right now.
For a Profitable Website
Check this pack of top 20 website tools that will help boost your website performance, improve customer satisfaction and bring you profits.
Check out the list of blogs where you can pitch your tech startup and get press coverage to make the industry decision-makers hear your name.
15 Experts Round-Up
Is there a roadmap every newbie could use to spot affiliate opportunities? I asked 15 recognized online entrepreneurs to dwell on that.
MUST READ
Monetize Your Website with SEO
Affiliate marketing is a great way to monetize a website and SEO is a great way to fuel affiliate marketing. How do you put the two together? Read this article to find out.
26838
9 KPIs To Watch When Doing SEO
Does SEO even work? Use these metrics to measure SEO results and guide your optimization effort.
23112
How to Avoid the Sandbox Effect
Struggling to rank a new website? Here are some SEO tips on how to fight the sandbox effect and show Google that your website can be trusted.
21646
And Reach New Users
Discover free content promotion opportunities and learn how to grow your audience without spending a dime.
Optimize Your Pins for Search and Discovery
A comprehensive Pinterest SEO guide to bring your pins to the top and earn traffic.
In this article, we cover the best SEO tools for Instagram, one of the major social media platforms with a billion monthly users. Check out our tips on how to grow your brand's profile!
To See Who's Talking About Your Brand Online
Social media is full of actionable marketing and business insights. We reviewed some of the best social listening tools to help you track and analyze every mention of your brand on social media and the web.
5 Smart Uses
For you as a marketer, social media is a source of client prospects unlike any other. Whatever your product or service, people are out there looking for it, asking questions, and discussing related topics. But in itself, the non-stop stream of information in front of you is more overwhelming than useful. That's why you need to know how to filter it and how to use it. This guide includes 5 powerful tips that'll help you easily dig through the endless social media buzz, spot valuable data, and make good use of it to power up your SEO and online marketing. You'll also learn which tools will help you automate and speed up the process.

SEO Case Studies

SEO from scratch? SEO for a local biz? SEO for a multinational company? If you have a nice story to tell or want to hear first-hand tips from SEO pros — join our community today! Top news, best picks, tools, and how-tos — explore search optimization with SEO PowerSuite!

Stanislav Peev, experienced SEO, shares his top recommendations on how you can use entities to improve rankings of a travel website.
320% Traffic Growth in 24 Months
A detailed account of an agency using SEO strategy to dramatically grow client's traffic.
Growing Impressions and SERP Clicks by 300%
In this case study, you'll find out how Liraz Postan, an SEO geek and content expert, managed to drastically improve visibility and increased clicks by 300% for a relatively new website. The uplift was instant — just 14 days of actual optimizations.
In the Hairdressing Courses Niche
How to double the website's traffic, create new sources of leads, and lower the cost of conversion dramatically — all through search optimization.
MUST READ
320% Traffic Growth in 24 Months
A detailed account of an agency using SEO strategy to dramatically grow client's traffic.
10623
From position 30 to page 1 with WebSite Auditor
Learn how WebSite Auditor helped 2 Dogs Media improve their ranks and move from position 30 to the 1st page overnight. Read this page audit case study.
10621
A Smart Use of Entity Assosiations
Brian Kato, a solopreneur working with local businesses, uncovers some of his outside the box tricks in an SEO case study.
8555

Product Blog

Learn about new features and upgrades we release in our software to make SEO even more fascinating. Test-drive SEO PowerSuite tools in hand-on tutorials, checklists, and how-to guides. Build your own SEO workflow with SEO PowerSuite Academy and video tutorials.

2022 Downloadable PDF
Complete SEO checklist for website optimization in 2022, with downloadable PDF.
The Complete SEO Guide
All-in-one guide on how to use Rank Tracker for SEO: track your positions, find new keywords, monitor competitors, and do many other 50+ helpful things.
Create the Right Type of Content
From creating new pages to optimizing old ones, search intent is at the heart of your SEO effort. Read this guide to master it for your next SEO campaign.
How to track keyword rankings: tracking organic results and SERP features in Google, Bing, YouTube, localized SE, SERP fluctuations, and tons more of useful features to track ranks correctly.
MUST READ
The Complete User Guide
A step-by-step guide on using the new Content Editor to create killer SEO content.
14752
The How-To Guide
How to use TF-IDF tools for semantic SEO
13971
You Totally Didn’t Know About
Let's explore some of the more curious SEO PowerSuite features, the ones hidden away but, possibly, immensely useful.
10123
in Rank Tracker
Find the main ranking factor for each keyword
in WebSite Auditor
Everything you need to get ready for Google's Page Performance Update.
New in SEO PowerSuite
Use SEO PowerSuite's alerts system to get immediate email updates on your website’s SEO metrics: get the full picture, from new backlinks to audit results.
In WebSite Auditor
Happy to announce we've released the fully revamped Content Editor module in WebSite Auditor. From now on, it’s less than simple to write SEO-friendly content (and create SEO tasks for your copywriters)!
In SEO SpyGlass
Tap into the historical backlink data base to find out how many backlinks your website gained and lost in any period of time.