This is an SEO PowerSuite blog with the latest news and tips hand-picked by our editorial team. Learn SEO with hands-on materials, how-to guides, case studies, and in-house research. Be the first to know about SEO trends and updates in the industry.
Key Features & Tracking Tools
Looking to diversify your search experience? Explore our list of top search engines and their unique features to choose the one that suits your needs.
Daria Novikova
Jun 18, 2024
on Google Ranking Factors
Not so long ago, there was a leak of Google's internal documents. The doc uncovered some factors that Google considers when ranking websites in search results. Let's check out what ranking factors were mentioned in the leaked doc.
Ilona Kunihel
Jun 12, 2024
What Is It & How to Create It in 4 Steps
Evergreen content remains relevant for years after it is published. See how to create it and keep it ranking.
Evelina Milenova
Jun 04, 2024

SEO

SEO blog with news and ideas about search optimization. How to create websites that will be easily discovered and ranked in search. How to track rankings and optimize landing pages to get organic traffic. How to increase conversions and build a long-term relationship with your audience. Do SEO like a pro!
Watch this video to learn the difference between dofollow and nofollow links and see how to easily find them on your website with SEO PowerSuite's SEO SpyGlass tool.
In this video, you will find out how to find and fix all internal redirect issues on your website to keep your rankings safe.
Top 10 Platforms Compared
How do you choose a CMS platform? Among many important aspects to look at there is definitely a question of whether or not a CMS is SEO-friendly.
Most Helpful Features
Need to handle a variety of on-page SEO tasks? Check out 65+ WebSite Auditor use cases so that you can save time and tackle multiple on-page tasks in one spot.
MUST READ
The Complete Guide
What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.
Essential Guide to Website Optimization
Discover essential steps and a handy checklist to conduct a thorough technical SEO audit. This guide will help you spot technical issues and boost your rankings.
12 Tips to Secure Organic Traffic
Twelve modifications to optimize an out-of-the-box WordPress website for search.
Need tips and tools to monitor your keyword rankings in Google and other search engines? Watch this video tutorial on how to track your keyword rankings in a few clicks.
and How to Use it for Good SEO [Video Tutorial]
Learn what keyword difficulty is and how to use our free keyword difficulty checker in Rank Tracker to find easy keywords for SEO.
Good keywords are hard to find. For every keyword that works, there are hundreds that don't. And if you make the wrong choice, you are stuck creating content that'll never show up in search. We can’t let that happen!
on Any Website
Check 6 easy ways how to find keywords on any website to upscale your content and SEO strategy.
MUST READ
SEO Cheat Sheet for 2024
Keyword research helps you rank high, boost search visibility, and attract relevant audience. Grab this guide to master your keywords and content in 2024 and beyond.
SEO How-To Guide
In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.
SEO Guide
Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.
Video Tutorial
Watch this short video to quickly find all the broken images with WebSite Auditor and get a solution on how to fix them easily.
What Is It & How to Create It in 4 Steps
Evergreen content remains relevant for years after it is published. See how to create it and keep it ranking.
How to Rank Your Videos #1
Learn how to do keyword research for your video, choose the perfect platform for distribution, and optimize your video to get thousands of views.
14 Tips to Rank Audio Content Successfully
Discover the list of the top 14 podcast SEO strategies you can use to elevate your podcast audience.
MUST READ
Four Optimization Tips
When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.
in 6 Simple Steps
Are you tired of pouring your heart and soul into content that gets crickets for views? Frustrated by websites buried deep in search engine results? It's time to ditch the content-guessing game and get strategic. In this article, you'll learn exactly how to craft a killer content plan.
for a Quick Boost in Search
If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.
Creating Valuable Local Content
If you own a local business, using local SEO is a must. It helps people in your area find you easily online, bringing more local customers to your door. What is local SEO, and how can you use content marketing to add to its performance for your business? Learn from this article.
(Entity-based Approach)
Look at the local SEO ranking factors from the entities-based perspective and discover new ways of optimizing your business.
Rank Your Website Where It Matters
Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.
MUST READ
A Beginner’s Guide
Read our beginner local SEO guide and learn how to rank your business on the top of Google Maps in 9 easy steps.
Ultimate SEO Guide
Google Business Profile changed the game for local SEO. Read this guide to learn how to create a business listing and manage your company's online presence for free.
Rank Your Website Where It Matters
Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.
Lessons Learned & Recovery Roadmap
The big and scary Google March 2024 update made a splash among SEOs. Today, I'll explain all the intricacies of this update and devise a recovery strategy for businesses striving to return visibility in search results after the Google March 2024 update.
The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
How to Adjust Your SEO
A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view. And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.
and SEO Implications
Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.
MUST READ
Ranking factors change as the search algorithm evolves. Let's have a look at what to consider as ranking factors in 2024 and what myths to leave behind.
The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
Google's New Ranking Factors
Google's ranking factors are soon to include three new metrics: page speed, interactivity, and stability, known jointly as Core Web Vitals.
Start Dominating Your Niche in 10 Steps
Learn how to analyze your market, identify your competitors, and form your own marketing SEO strategy based on the insights you get (PDF cheat sheet included) .
The Ultimate Underdog SEO Blueprint
Underdog SEO is an optimization strategy that lets smaller websites outrank strong competitors. Grab this guide to learn the details and beat the SERP titans.
And How to Increase It
Domain authority is a metric that lets SEOs predict the ranking potential of a website. So, is domain authority really that important, and if so, how can one improve it? Read on to find it out.
The 8-Step Beginners' Guide
Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis. When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.
Watch a video on how to find broken links on your site with WebSite Auditor, investigate the reason, and get a quick fixing suggestion.
In this brief video guide, you will learn how to check the size of your web pages and carefully audit page size issues to boost page speed, improve UX, and increase your rankings.
10 Signs You're Going Too Far
Explore 10 over-optimization mistakes and learn how to address them to maintain a balanced SEO approach on your website.
Essential for SEO
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 15 HTML tags that still matter for SEO.
MUST READ
Essential for SEO
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 15 HTML tags that still matter for SEO.
If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.
5 Steps to Start Getting More Clicks
Organic CTR optimization is among the quickest, simplest SEO hacks. It only takes a couple of minutes and a few small changes but can lead to major improvements in traffic and rankings.
The Ultimate Guide for 2023
Learn how to go mobile-friendly in 4 steps and secure high rankings for your site.
And Why You Need It on Your Website
We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.
How it Changes Your SEO
A guide to voice search and natural language optimization.
How Google's New Update Influence SEO
Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.
to Try in 2024
Check out the list of top ChatGPT alternatives with their key features and pricing to see if any of these AI tools can help you drive better SEO results.
8 Popular Writing Tools Tested
Check if artificial intelligence can actually write human-like content and how you can use AI copy in your SEO strategy.
Formulas and Actionable Tips
Explore how to measure SEO ROI in our in-depth guide. Learn the factors shaping SEO revenue, alternative approaches, and tips to boost your SEO strategy.
You'll Want in Your Inbox
Stay at the forefront of SEO trends with our Top 11 Digests. Whether you're a pro or a beginner, these resources will help you soar. Explore them today.
It doesn’t matter if you are going to become a professional SEO or just want to figure out how to optimize your own site without outside assistance, this compilation of the best SEO courses will help you choose the best one.
to Bust in 2024
Check out the list of 15 biggest SEO myths to bust in 2024 and never let them destroy your SEO workflow.
Does Higher InLink Rank Correlate with Higher Rankings
We've just finished a massive study that proved SEO PowerSuite’s InLink Rank to show the closest correlation with rankings among similar industry metrics.
on Google Ranking Factors
Not so long ago, there was a leak of Google's internal documents. The doc uncovered some factors that Google considers when ranking websites in search results. Let's check out what ranking factors were mentioned in the leaked doc.
Looking for a free solution to improve your SEO and boost your website online presence? Watch this tutorial on how to use Google Search Console to run a full-scale website audit at zero cost.
Reveals 14k+ Ranking Factors
On May 28, 2024, Google faced a massive leak of internal documentation dealing with Google's Search algorithm, including the types of data Google collects and utilizes, the criteria for elevating certain sites on sensitive topics such as elections, and Google's approach to smaller websites
Impact on SEO
What exactly are these trust signals, and how do they impact SEO? Can we measure trust and really optimize it? Let's figure out all these questions today.
MUST READ
9 Reasons And SEO Fixes
Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.
The Visual Guide
The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These SERP features types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.
The 28 Things Your Need to Do
When you prepare to launch a website, it's so easy to forget something in a rush. To make sure nothing is missed, I've prepared this website launch checklist for you with step-by-step instructions.

General Marketing

SEO blog with news and hacks from practicing digital marketers. How to leverage social media, find additional marketing channels, research your online competition, track performance indicators, manage your digital teams, and of course, what tools help you do it with lesser effort.
Key Features & Tracking Tools
Looking to diversify your search experience? Explore our list of top search engines and their unique features to choose the one that suits your needs.
Video Tutorial
In this video, we'll dig deeper into YouTube SEO to see what keywords to choose, how to encourage user engagement, and get your videos to the top of both YouTube and Google.
Ultimate Guide
Follow this simple eight-step guide to fix common issues with Shopify SEO and finally rank your store in search.
Google's desktop search market share (at least in the US) is almost two thirds, so it's only fair Google has become the main focus for SEOs. Or is it? Should we really be writing off 33% of all organic traffic (especially given that they belong to a single search engine)? In today's post, I've put together 5 big fat reasons why no, we shouldn't, along with Bing's major ranking factors to optimize for.
How to Rank Your Videos in Search
If you want to optimize your YouTube SEO and don't know where to start, check out these recommendations to get your video to the top.
Any special about keyword research in Yahoo? Check out the autocomplete feature in Rank Tracker SEO tool, and use keyword planner to find your best-performing keywords in Yahoo!
9 SEO Tips
In case your target market is Russian-speaking countries, you have to be a pro in Yandex SEO. Though very similar to other search engines, Yandex has its own peculiarities. We compiled a guide with all the things peculiar to Yandex as well as advice on how to optimize for them.
Top 10 Podcasts in 2024
Explore 10 insightful podcasts and expert advice to optimize your digital presence and elevate your SEO strategy.
Knowing how to use a content marketing funnel is crucial if you want to connect with your customers and keep them hooked. In this article, I'll go over everything you need to know about the content marketing funnel, from why it matters to how to measure its success.
Building your CRO plan
Struggling to convert website visitors into customers? Learn the essentials of conversion rate optimization and build your own CRO plan to maximize sales.
In this article, you'll explore SEM, how it differs from SEO, how to set up your SEM campaign, and how to measure success.
MUST READ
Monetize Your Website with SEO
Affiliate marketing is a great way to monetize a website and SEO is a great way to fuel affiliate marketing. How do you put the two together? Read this article to find out.
9 KPIs To Watch When Doing SEO
Does SEO even work? Use these metrics to measure SEO results and guide your optimization effort.
How to Avoid the Sandbox Effect
Struggling to rank a new website? Here are some SEO tips on how to fight the sandbox effect and show Google that your website can be trusted.
In this article, we cover the best SEO tools for Instagram, one of the major social media platforms with a billion monthly users. Check out our tips on how to grow your brand's profile!
And Reach New Users
Discover free content promotion opportunities and learn how to grow your audience without spending a dime.
Optimize Your Pins for Search and Discovery
A comprehensive Pinterest SEO guide to bring your pins to the top and earn traffic.
To See Who's Talking About Your Brand Online
Social media is full of actionable marketing and business insights. We reviewed some of the best social listening tools to help you track and analyze every mention of your brand on social media and the web.
5 Smart Uses
For you as a marketer, social media is a source of client prospects unlike any other. Whatever your product or service, people are out there looking for it, asking questions, and discussing related topics. But in itself, the non-stop stream of information in front of you is more overwhelming than useful. That's why you need to know how to filter it and how to use it. This guide includes 5 powerful tips that'll help you easily dig through the endless social media buzz, spot valuable data, and make good use of it to power up your SEO and online marketing. You'll also learn which tools will help you automate and speed up the process.

SEO Case Studies

SEO from scratch? SEO for a local biz? SEO for a multinational company? If you have a nice story to tell or want to hear first-hand tips from SEO pros — join our community today! Top news, best picks, tools, and how-tos — explore search optimization with SEO PowerSuite!

& What Correlations We Found [Case Study]
Learn how we went from all red to perfect Core Web Vitals + how that translated into organic impressions, clicks, and lots more.
320% Traffic Growth in 24 Months
A detailed account of an agency using SEO strategy to dramatically grow client's traffic.
SEO Case Study
As you might have noticed, over a month ago Link-Assistant.Com's website has migrated from HTTP to HTTPS. The migration was no piece of cake, but all the effort has truly paid off — we went through the process with no harm to our rankings and organic traffic. And now, as all the dust has settled after the migration, I decided to sum up our experience in this case study, full of practical tips and advice.
Growing Impressions and SERP Clicks by 300%
In this case study, you'll find out how Liraz Postan, an SEO geek and content expert, managed to drastically improve visibility and increased clicks by 300% for a relatively new website. The uplift was instant — just 14 days of actual optimizations.
MUST READ
320% Traffic Growth in 24 Months
A detailed account of an agency using SEO strategy to dramatically grow client's traffic.
From position 30 to page 1 with WebSite Auditor
Learn how WebSite Auditor helped 2 Dogs Media improve their ranks and move from position 30 to the 1st page overnight. Read this page audit case study.
A Smart Use of Entity Assosiations
Brian Kato, a solopreneur working with local businesses, uncovers some of his outside the box tricks in an SEO case study.

Product Blog

Learn about new features and upgrades we release in our software to make SEO even more fascinating. Test-drive SEO PowerSuite tools in hand-on tutorials, checklists, and how-to guides. Build your own SEO workflow with SEO PowerSuite Academy and video tutorials.

in Google & Other Search Engines
Discover tips and tools to monitor your keyword rankings in Google and other search engines. Plus, learn how to boost rankings to stay ahead in search results.
13 Free Features in SEO PowerSuite
Discover 13 free SEO PowerSuite features. Learn how to optimize your website with invaluable tools for on-page, off-page, link building, and rank tracking – all without spending a dime.
from SEO PowerSuite Tools
Explore advanced search, task automation, Google penalty checker, and many other pro features of SEO PowerSuite tools.
2024 Downloadable PDF
Grab the complete SEO checklist with everything you need to do on a site to keep it great: website launch, on-page & content, off-page, technical SEO, and tracking results.
MUST READ
The How-To Guide
How to use TF-IDF tools for semantic SEO
The Complete User Guide
A step-by-step guide on using the new Content Editor to create killer SEO content.
from SEO PowerSuite Tools
Explore advanced search, task automation, Google penalty checker, and many other pro features of SEO PowerSuite tools.
Spring 2024 Edition
Meet the set of 11 new SEO PowerSuite features designed to simplify your SEO routine, fine-tune your site’s SEO strategy in a couple of clicks, and uncover new insights into search performance and ranking progress.
New in Rank Tracker
Meet the new Quick Domain Analysis tool in Rank Tracker! Analyze any domain or URL's organic performance and backlink history in seconds.
New in Rank Tracker
Meet SEO Dashboards in Rank Tracker! Get all of your website's key SEO stats on performance and rankings in one place.
in all SEO PowerSuite tools
Integrate Google Analytics 4 into your favorite SEO PowerSuite tools and enjoy more accurate data.
Meet our updated Keyword Grouping Tool in Rank Tracking module! Tree view of groups and subgroups, drag & drop, AI-assisted clustering, and more.
in Rank Tracker
Find the main ranking factor for each keyword
in WebSite Auditor
Everything you need to get ready for Google's Page Performance Update.
New in SEO PowerSuite
Use SEO PowerSuite's alerts system to get immediate email updates on your website’s SEO metrics: get the full picture, from new backlinks to audit results.
In WebSite Auditor
Happy to announce we've released the fully revamped Content Editor module in WebSite Auditor. From now on, it’s less than simple to write SEO-friendly content (and create SEO tasks for your copywriters)!
In SEO SpyGlass
Tap into the historical backlink data base to find out how many backlinks your website gained and lost in any period of time.