Every now and then I'm being asked — how is SEO PowerSuite different from other SEO tools? When should you choose SEO PowerSuite over its web-based alternatives like Ahrefs and SEMRush?

That's a fair question and I thought you might find my take useful.

Google has drastically evolved over the past ten years. Today, neural matching — an AI-based method — processes about 30% of all searches, and Google can recognize concepts behind keywords. They have introduced RankBrain, mobile-first indexing, and HTTPS. As we need to adapt to changes and find ways to get atop of SERPs, the topic of ranking factors remains as fresh as ever.

So let's have a look at what ranking factors to consider in 2020, and what ranking myths to leave behind.

We live in a big world, you and I. Everything grows at unprecedented rates with no slow-down in sight. In the realm of the Internet, Google is still the king to optimize for in 2019. However, as the developing world has greater access to the Internet and tastes change, smart minds have come up with innovative ideas, in the form of new search engines to fill the gap in different regions and purposes.

Whatever you do, no matter how great you do it, there's always a place for improvement.

With this in mind, we never stop working to ensure you have a better experience with our SEO PowerSuite software. Take a quick look at the new handy features we've rolled out in Rank Tracker and SEO SpyGlass:

Several SEO topics traditionally stir up a lot of talks and controversy. Keyword or content cannibalization is one of them. Different opinions exist: some voices are saying it's an issue, whereas the others are not sure about its existence.

So, what is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.

As an SEO, one has to deal with a mass of data from different analytic tools. They help track and analyze all the necessary metrics that show your project's performance. The inconvenience is that they provide siloed data. And you may overlook important details, as you don't see a complete picture of your project.

Being an SEO myself, I've come to the necessity of having an SEO dashboard where I could have all the data I track in a single space. I believed it could help me better assess the state of the project, its success or failure. It could also show potential growth opportunities and trouble spots, etc. Moreover, I needed to overcome the common Google Analytics limitation that involves hiding converting keywords behind the (not set) mark.

Links continue to be a powerful ranking signal, and the grounds of it are quite logical. Having other websites link to yours proves that your content brings value to users. Which is, in turn, the reason for Google to rank you better.

But real life seems a bit harder. And the major challenge one faces with link building is… acquiring links. How to recognize which link building tactics would work when put into practice? 11 SEO experts clear up this point sharing some well-tried link building tactics.

Meet new Domain Competitors and Topic Competitors features in Rank Tracker. Now you can easily find out who you compete with across the whole topic or niche.

Let's admit to each other, all personal and professional differences aside, when we visit any website, we expect everything to be intuitive and logical.

What makes it possible is an efficient site structure geared towards better user experience and unhampered search engine crawling.

Well, your business has grown enough to expand the boundaries or, probably, you're starting as a global business or service provider. So you came to the idea of creating language/country-based versions of your website to target users in the new markets. A daunting task that will make you look closer at international markets and dive into all things international SEO.

A daunting task I said, but in fact not that daunting, if you gear up and have a plan. But let's do things in the right order.

Custom Search is a great feature in SEO PowerSuite's WebSite Auditor that can power your technical SEO activities saving you tons of time on many tasks that used to take hours.

To help you make the most of Custom Search, I've put together some handy examples on how we use it at SEO PowerSuite — and how you can use it, too, for SEO, content marketing, and way beyond.

Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis.

When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.

We’re happy to announce these new features released in Rank Tracker:

- Find the keywords any URL ranks for.
- Compare exact URLs in Keyword Gap.
- View ranks in Keyword Map.
- Get keyword ideas with ‘People Also Ask’.
- Enjoy improved Search Console integration.

Read more about these (and a few more!) updates in our release guide and let us know your thoughts in the comments.

Ryazan Duray-Tristram, the owner of an award-winning travel and photography blog, shares actionable tips and strategies on how to build a successful travel blog.

Getting involved in the blogging scene, gave Ryazan loads of different opportunity working with the various budget and luxury brands in the tourism and hospitality sector around the globe. Ryazan's work has been featured in various media and publication including Huffington Post, Lonely Planet, Discovery Channel, Reader's Digest and many more. Everything Zany is also one of the 2018 finalists for UK Blog Awards for Travel and Photography categories.

Back in 2017, Google Lens and Pinterest Lens were launched. Around the same time, ASOS Style Match application was brought to life. Differing in the offered functionality, those apps had a major common feature. They allowed users to snap or upload an image of an object and get the info about it or recommendations on similar objects.

All those apps played a bet on visual search. And it appeared to be something people have long anticipated. Bing, Amazon, eBay, and dozens of smaller companies joined the club bringing consumers' experience to a new level. So probably, it's high time to keep an eye on visual search.

Before Google introduced RankBrain, semantic search and all things machine learning, the life of SEOs seemed to be easier. Now we are exposed to a flood of speculative information from industry influencers. To make things worse, Google's spokespersons share obscure bits of information about the quality signals and repeat the "Content is king" mantra. Is there a way to tell assumptions from real facts about the algorithms? The answer is "yes". There are two fields of computer science, which are natural language processing and information retrieval, that address a huge set of problems related to SEO. There exist well-documented algorithms for text classification and retrieval of relevant documents in response to a user query. No guess-work – just pure science.

Jill Caren, an SEO consultant and the founder of 2 Dogs Media, shares her experience with WebSite Auditor. She decided to put the tool through a test with one of her posts to see if it could help improve its rank. This test was specifically targeted at WebSite Auditor's content analysis tools. The result was just amazing!

Meet a much-anticipated keyword gap feature in Rank Tracker. A no-brainer competitive research tool to identify new keyword opportunities.

It's hard to doubt that in 2019 links still have a massive influence on rankings. But even though it's a well-known fact, a lot of small business owners still underestimate and even deny the power of link building. The truth is, links define the authority of your webpages and domain— the two factors that Google considers when ranking pages. So if you don't want to kiss your rankings goodbye, make sure to invest your time and effort in quality link building.

Key performance indicators (KPIs) are used across almost every industry to measure how well something is or isn't working. In SEO, you can use KPIs to identify how efficient your campaigns and strategies are. In today's article, I'll be covering which KPIs to watch for different aspects of SEO. Some handy tools and how-tos that can help make the process both easy and effective are also included. If you're struggling with matching your SEO results with your real business goals, then this post is for you.