If nothing else, SEO is a dynamic landscape. With every update you’re forced to reconsider you tactics. There’s really nothing you can learn once and for all. So our #1 job is keeping up with the constant changes. With that in mind, we've put up an article about the principal SEO trends that will influence your work in 2020 and beyond.

Since its launch in early 2016, Google’s AMP project has had its ups and downs. And yet, it’s still here in 2020. We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.

It's hard to believe we’ve just entered a new decade. But now as 2020 steps in, what SEO resolutions will you make? If you’re not certain, read my new post and check 5 SEO resolutions you can keep in 2020.

Happy holidays from SEO PowerSuite! See what we've managed to achieve in 2019, discover our plans for the next year, and unwrap your personal SEO prediction for 2020!

With Google’s PageRank long gone, do we, SEOs, have any metric of the kind available today?

At SEO PowerSuite, we use the metric called InLink Rank.

In today’s actionable guide, I’ll teach you how to leverage and grow the InLink Rank of your webpages.

New in SEO SpyGlass!

Tap into the historical backlink data base to find out how many backlinks your website gained and lost in any period of time.

Ranking for the right keywords is uber-important.

But more and more, Google shifts its focus from keyword matching to topic recognition and satisfying search intent. This means that your approach to keyword research should be altered too.

Keep calm. You can easily adapt to these changes with today’s guide on how to do keyword research in 2020.

Keyword mapping is a complex, yet very crucial part of your site’s SEO.

Right keywords matching the right web pages equals relevant traffic to your site.

In this guide, we’ll walk you through the keyword mapping basics and teach you how to make it less time-consuming and more efficient.

In plain words, a content management system (CMS) is an application or software used to create, edit, and organize the content of a website. CMS is a great tool for a marketer or a small business owner that helps run a website without extensive technical knowledge. A good CMS saves time, costs, and, if equipped with the right set of features, makes the life of an SEO marketer easier. But which CMS should you pick for your website? How do they differ? What should you look for as an SEO?

Building a keyword map is what most professional SEOs start any campaign with. This is the fundamental SEO task, but (and this surprises me most of all) we keep doing them manually in spreadsheets. With one tool to crawl your website for the list of pages, another one — to see if the pages already rank for any keywords on Google, another one — for backlink authority stats. And endless spreadsheets to merge and analyze the data.

We thought there might be a better way to manage keyword mapping. Now, fingers crossed, we invite you to give it a try!

Brian Kato, a solopreneur working with local businesses, uncovers some of his outside the box tricks in an SEO case study.

Look at how he managed to improve search visibility of a local business website and moved it to page 1 using entity association, keyword clustering, and schema markup.

Does your content bring the expected results?

Many a time, your content efforts fail lacking the wise content strategy behind it. So today I invite you to dive into building an effective SEO content strategy for your business.

Have you noticed that brands, big and small, have turned into content producing machines? High-quality content is crucial for attracting customers through all digital marketing channels, including SEO. To prove that, recent experiments have shown that sites with exceptional content depth rank higher. Although great content tends to attract links by itself, you and I both know that reaching out to influencers, bloggers, and media never hurts. What's even more important, outreach seems to be an area where the lines between SEO and PR become blurry. Thus, SEO professionals can benefit if they know more about best PR practices and tools.

Every now and then I'm being asked — how is SEO PowerSuite different from other SEO tools? When should you choose SEO PowerSuite over its web-based alternatives like Ahrefs and SEMRush?

That's a fair question and I thought you might find my take useful.

Google has drastically evolved over the past ten years. Today, neural matching — an AI-based method — processes about 30% of all searches, and Google can recognize concepts behind keywords. They have introduced RankBrain, mobile-first indexing, and HTTPS. As we need to adapt to changes and find ways to get atop of SERPs, the topic of ranking factors remains as fresh as ever.

So let's have a look at what ranking factors to consider in 2020, and what ranking myths to leave behind.

We live in a big world, you and I. Everything grows at unprecedented rates with no slow-down in sight. In the realm of the Internet, Google is still the king to optimize for in 2019. However, as the developing world has greater access to the Internet and tastes change, smart minds have come up with innovative ideas, in the form of new search engines to fill the gap in different regions and purposes.

Whatever you do, no matter how great you do it, there's always a place for improvement.

With this in mind, we never stop working to ensure you have a better experience with our SEO PowerSuite software. Take a quick look at the new handy features we've rolled out in Rank Tracker and SEO SpyGlass:

Several SEO topics traditionally stir up a lot of talks and controversy. Keyword or content cannibalization is one of them. Different opinions exist: some voices are saying it's an issue, whereas the others are not sure about its existence.

So, what is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.

As an SEO, one has to deal with a mass of data from different analytic tools. They help track and analyze all the necessary metrics that show your project's performance. The inconvenience is that they provide siloed data. And you may overlook important details, as you don't see a complete picture of your project.

Being an SEO myself, I've come to the necessity of having an SEO dashboard where I could have all the data I track in a single space. I believed it could help me better assess the state of the project, its success or failure. It could also show potential growth opportunities and trouble spots, etc. Moreover, I needed to overcome the common Google Analytics limitation that involves hiding converting keywords behind the (not set) mark.

Links continue to be a powerful ranking signal, and the grounds of it are quite logical. Having other websites link to yours proves that your content brings value to users. Which is, in turn, the reason for Google to rank you better.

But real life seems a bit harder. And the major challenge one faces with link building is… acquiring links. How to recognize which link building tactics would work when put into practice? 11 SEO experts clear up this point sharing some well-tried link building tactics.