Lots of changes have affected search in 2017 and now, as we've entered 2018, all eyes are on the newly emerging trends and the updates that Google has in stock for us.

"Evolve or decay" — that's what many call the future of SEO. And if you find it hard to keep track of all the changes you must adjust to and evolve with… No worries! Just back from the largest and most trusted SEO conference in Europe — SMX Munich — we've carefully documented all the most important takeaways!

Do you realize the importance of being structured? Do you know what a “perfect site architecture” means? Do you know how to visualize a site structure?

The thing is, we have pretty good answers to these questions in our new post on site structure visualizations. What’s more, we did what you’ve been asking us for quite some time! We made a guide on how to use our new WebSite Auditor’s Visualizations (with steps, screenshots, examples, and strategies!).

Find out what the 9 most common reasons for traffic drops are, and learn how you can fix those issues and restore your traffic.

Search engine optimization has gradually evolved from a stand-alone activity to an integral part of the online marketing mix. SEO managers, PPC managers, SMM managers, community managers, You-Name-It managers should play together to squeeze maximal ROI out of the marketing budget. In practice, however, businesses have to opt for fewer online marketing channels. This guide will help you decide when and why to choose between SEO and PPC, and how to combine them so that you get most of your presence in SERPs.

People are coming to us and ask: "Is WebSite Auditor any better than Screaming Frog?"

In order to make people see, we have put up a comparison review of the two tools. It ended up to be the mother of comprehensiveness, but we have immediately realized that no comparison table will reflect all those killer features and design that WebSite Auditor has.

So, we decided to devote a post to what these two tools can do for your optimization process. This way you can make your own judgment on which of the two is more convenient, or if you like, better.

Through a couple of months of user-testing and developer bug-fixing, we're out of beta, better, handier and with all the feature add-ons you asked for!

5 reasons why Bing is definitely worth your SEO effort, and 6 most important Bing ranking factors to optimize for.

Bill Slawski shares some light on Google's patents about how Google may track the media you consume to personalize your search results. Some of these really make you feel the big G is watching..:)

Do you know what PageRank is? Do you realize that it will live as long as links matter for rankings? Then it is high time to check out our today's post on PageRank to understand how it is calculated, learn about its controversy and future, and use this knowledge for a better optimization process.

Do you hear the buzz? It is the sound of thousands of SEOs writing and talking about Google's shift to mobile-first indexing that should be due in mid-2018. As it is already 2018, every webmaster should acknowledge this fact and get a firm grip on mobile optimization.

2017 shook up the world for SEOs quite a bit. Important updates were made, rankings dropped and climbed back again, experts gave speeches and predicted the future. Check out my 2017 wrap-up article to find out what happened in SEO and how it affects your strategy.

While you are in the constant process of optimizing your site for desktop (yes, Google updates, almost half the space of the SERP occupied with the results from the Google Knowledge Graph, etc.), you suddenly realize that you also have to optimize it for mobile search in the face of Google's shift to mobile-first indexing. And then, when you are at peace with all the things you will have to do and take into account, there it comes — voice search optimization. Pretty painful. But, you know, everything is difficult before it's easy. All we need is some understanding of what is going on and the plan for what to do.

Voice search, artificial intelligence, and machine learning are among the top buzzwords of the past twelve months. SEOs detected about 5 Google algorithm updates in 2017 and all we know about them are various sorts of rumors and speculations. So, to help you get to grips with the uncertainty, I've prepared a list of recommendations SEOs should focus on right now.

This holiday season, we'd love to thank you for making 2017 such an amazing year. Thanks for being part of the SEO PowerSuite community, inspiring us, and keeping us going! 2017 has been a big year for us; but none of the good things could have happened without you. Fancy a flashback? Scroll down for a year in review, our resolutions for 2018, and some holiday fun!

Whether you are an SEO guru or amateur, you will definitely benefit from regular checks of your website. To make this procedure quick and comprehensive, I've put up a list of steps that will help you brush up your website and make it even more appealing to search engines. Of course, providing that the colossuses of your SEO campaign feel well — keyword research is done, backlinks are of quality, and content is unique.

What does your site look like to search engines? Is your site's structure prone to serious crawl budget and link juice leaks? Are your important pages linked well? Today's WebSite Auditor update will give you instant, visual answers answers to these questions.

We all know how hard it is to let go of something that used to work great but doesn't anymore. It seemed that just yesterday you could use this amazing, clever SEO strategy, and your rankings would go up. It worked great for years. Can we pretend things haven't changed and stick to the tactics that we are used to? Alright, maybe they won't work as well as in the beginning, but they'll still work… Right?

SEO remains one of the most misunderstood aspects of publishing a website. At Stone Temple, we have performed more than 200 audits in the past three years. We see all kinds of problems during these audits, but there are a number of mistakes that we see over and over again. Here are the most common ones.

Do you remember those days with old-school Google search results? Whatever you searched, you received that austere list of ten blue links. Now, when you Google something relatively popular, you have a feeling you have become a part of a Brazilian carnival. Visual delight. Eyes cannot choose where to look at. So many forms, so many suggestions.

Whatever happens, keyword research always stays trendy. But did you know that you can put up your ideal keyword list in just 4 steps? It's not a five-minute task, but it's totally worth your time. In today's blog post, I'm outlining the 4-step keyword research framework and revealing all the possible tricks and shortcuts.