SEO News, Trends & Tips on SEO PowerSuite Blog

The Complete Guide

Schema Markup: An A-to-Z Guide to Structured Data for SEO

What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.

Page Speed

SEO Guide to Shorter Load Times

Page Speed: SEO Guide to Shorter Load Times

An SEO guide on how to measure and improve page speed scores for your website.

Image SEO

Full Optimization Guide

Image SEO: Full Optimization Guide

Everything an SEO expert needs to know to use images for ranking. With the right implementation, pictures can be both a decoration and a ranking benefit.

How to Move a Domain

without Losing Its SEO Value

How to Move a Domain without Losing Its SEO Value

In this detailed SEO guide, learn how to choose a new domain to move a website, how to perform the domain transfer, and preserve all the website authority of the old one.

MUST READ

Schema Markup for SEO

The Complete Guide

Schema Markup: An A-to-Z Guide to Structured Data for SEO

What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.

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Technical SEO Checklist

Essential Guide to Website Optimization

Technical SEO Audit Checklist in 9 Steps

The checklist describes all nuts and bolts of a technical site audit, from theory to practice. Follow these 9 steps to audit your site SEO health.

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WordPress SEO

12 Tips to Secure Organic Traffic

WordPress SEO: 12 Tips to Secure Organic Traffic

Twelve modifications to optimize an out-of-the-box WordPress website for search.

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Free Keyword Research Tools

Top 20 List

Free Keyword Research Tools — Top 20 List in 2022

We've collected a list of 20 free keyword research tools that you can start using immediately.

Long-Tail Keywords

SEO Guide

Long-Tail Keywords: Find and Use Them for SEO

Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.

Keyword Cannibalization

How to Detect And Deal With It

How to Detect And Deal With Keyword Cannibalization

What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.

The Truths and Lies

About Keyword Search Volume

This Is Why SEO Tools Are Lying About Search Volume

Why keyword search volume is the least reliable pieces of data to exist in SEO and what to do about it.

MUST READ

Keyword Research in 2022

The Beginner's Guide

How To Do Keyword Research — SEO Guide for 2022

You can easily adapt to all SEO changes with today’s guide on how to do keyword research for 2022.

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Long-Tail Keywords

SEO Guide

Long-Tail Keywords: Find and Use Them for SEO

Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.

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Mapping Keywords to Content

SEO How-To Guide

SEO How-To: Mapping Keywords to Content

In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.

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How to Assign a Task

to a Freelance SEO Copywriter

How to Assign a Task to a Freelance SEO Copywriter

Check out 15 easy steps to create a super-detailed task for freelance SEO copywriters and get the highest-quality content.

Full Website Content Audit

the 8-Step Process

The 8-Step Process for Full Website Content Audit

Check the 8 steps to audit a website's content and spot the weaknesses in the current content strategy.

How to Get Featured Snippets

Four Optimization Tips

How to Get Featured Snippets: Four Optimization Tips

When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.

Content Creation Tools

From researching ideas to content analytics

Top 35 Content Creation Tools & Software for SEO Team

Here is our brainstormed and lovingly polished list of content creation tools helping us to make our stories look good. Enjoy!

MUST READ

How to Get Featured Snippets

Four Optimization Tips

How to Get Featured Snippets: Four Optimization Tips

When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.

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SEO Content Plan

Business Owner's How-To (+Infographic)

How to Create an Effective SEO Content Strategy for Your Biz (+Infographic)

Plan an effective SEO content strategy for your business.

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Update Old Content

for a Quick Boost in Search

Update Old Content for a Quick Boost in Search

If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.

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Link Building Strategies

9 Expert Tips for 2022

9 Actionable Link Building Tactics for 2022

Not sure how to get new backlinks? Try out these proven link-building strategies recommended by Ann Smarty.

Link Prospecting Template

for Effective Link Building Campaign

Link Prospecting Template for Effective Link Building Campaign

Make your link building effortless with this ready-made link prospecting template + the exact workflow around it.

Email Outreach Campaign

Step-by-Step Setup Guide

A Successful Email Outreach Campaign in Six Steps

Email outreach is a tough thing to do. Follow our six-step guide to set up an effective email outreach campaign and make sure every aspect is considered.

Google PageRank in SEO

The Past, Present & Future

The Past, Present & Future of Google PageRank

Check everything we know about Google's PageRank today, learn how to optimize your website, and see some predictions on PageRank's future.

MUST READ

Find Expired Domains with Quality Backlinks

For Your Next SEO Project

Learn How to Find Expired Domains with Quality Backlinks

When you start a new blog, one of the first things you do is pick a domain. Many people regret their choice later and it is not easy to find the perfect domain. In this post, I am going to show you the tricks I used for picking domains for my blogs.

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Link Building Strategies

9 Expert Tips for 2022

9 Actionable Link Building Tactics for 2022

Not sure how to get new backlinks? Try out these proven link-building strategies recommended by Ann Smarty.

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Google PageRank in SEO

The Past, Present & Future

The Past, Present & Future of Google PageRank

Check everything we know about Google's PageRank today, learn how to optimize your website, and see some predictions on PageRank's future.

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Local SEO Ranking Factors 2022

(Entity-based Approach)

Local SEO Ranking Factors 2022 (Entity-based Approach)

Look at the local SEO ranking factors from the entities-based perspective and discover new ways of optimizing your business.

Local SEO Guide

Rank Your Website Where It Matters

Local SEO Guide — Rank Your Website Where It Matters

Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.

8 Link Building Strategies

For Local SEO

8 Link Building Strategies for Local SEO

Most local businesses want more leads for their businesses, more customers and more overall revenue. And one of the best ways to drive new leads to a local business is from search engines. Local customers tend to turn to Google to look for services in their area, and that's when you want your listing to pop up so the customers can call you and visit your business.

MUST READ

How to Rank on Google Maps

A Beginner’s Guide

How to Rank on Google Maps: A Beginner’s Guide

Read our beginner local SEO guide and learn how to rank your business on the top of Google Maps in 9 easy steps.

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Local SEO Guide

Rank Your Website Where It Matters

Local SEO Guide — Rank Your Website Where It Matters

Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.

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Google My Business

Ultimate SEO Guide

Google My Business: Ultimate SEO Guide

Google My Business changed the game for local SEO. Read this guide to learn how to create a business listing and manage your company's online presence for free.

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Google’s MUM: Search Updates

and SEO Implications

Google’s MUM: Search Updates and SEO Implications

Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.

Google Algorithm Updates

The SEO's Cheat Sheet

Google Algorithm Updates Cheat Sheet

Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.

Possum & Penguin 4.0

Google's New Updates Explained

Possum & Penguin 4.0: Google's New Updates Explained

This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.

New 3-Pack Local Search Results

How to Adjust Your SEO

Google's New 3-Pack Local Search Results: How to Adjust Your SEO

A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view. And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.

MUST READ

Google ranking factors 2022

Facts & Myths

Google Ranking Factors 2022: Facts & Myths

Ranking factors change as the search algorithm evolves. Let's have a look at what to consider as ranking factors in 2022 and what myths to leave behind.

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Google Algorithm Updates

The SEO's Cheat Sheet

Google Algorithm Updates Cheat Sheet

Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.

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Core Web Vitals

Google's New Ranking Factors

Google's New Ranking Factors: Core Web Vitals

Google's ranking factors are soon to include three new metrics: page speed, interactivity, and stability, known jointly as Core Web Vitals.

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Competitive Analysis

The 8-Step Beginners' Guide

The 8-Step Beginners' Guide to Competitive Analysis

Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis. When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.

Wix SEO

11-Step Ultimate Guide

Wix SEO: 11-Step Ultimate Guide

In this ultimate guide, learn how to improve your Wix website SEO and get fully packed to rank high on Google.

On-Page SEO Guide

+ Downloadable Checklist

On-Page SEO Guide: from Ranking Factors to Content Optimization

On-page SEO as simple as ABC. Tips, how-tos, and a downloadable checklist. Enjoy!

Mapping Keywords to Content

SEO How-To Guide

SEO How-To: Mapping Keywords to Content

In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.

Increase Your Organic CTR

5 Steps to Start Getting More Clicks

5 Steps to Optimize Your SEO CTR to Boost Traffic & Rankings

Organic CTR optimization is among the quickest, simplest SEO hacks. It only takes a couple of minutes and a few small changes but can lead to major improvements in traffic and rankings.

MUST READ

8 HTML Tags

Essential for SEO

8 HTML Tags Essential for SEO

HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 8 HTML tags that still matter for SEO.

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Perfectly Optimized Landing Page

SEO Guide

SEO Guide to a Perfectly Optimized Landing Page

If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.

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Google Discover

How to Optimize Your Content

Google Discover: How to Optimize Your Content

Google Discover is becoming a huge source of traffic, but how do you get featured? We've put together a list of things that might give you an edge.

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Mobile SEO

The Ultimate Guide for 2022

How To Make Your Website Mobile Friendly? (2022 Guide)

Learn how to go mobile-friendly in 4 steps and secure high rankings for your site.

Is Amp Still Relevant in 2022?

And Why You Need It on Your Website

Is Amp Still Relevant in 2022?

We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.

Voice Seach

How it Changes Your SEO

How Voice Search and Natural Language Change SEO

A guide to voice search and natural language optimization.

Mobile Page Speed

How Google's New Update Influence SEO

Mobile Page Speed Update Experiment, unique results + optimization guide

Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.

AI Content for SEO

8 Popular Writing Tools Tested

AI Content for SEO: Eight Popular Writing Tools Tested

Check if artificial intelligence can actually write human-like content and if you can use AI copy in your SEO strategy.

SERP Rankings Correlation Study

Does Higher InLink Rank Correlate with Higher Rankings

Domain InLink Rank and SERP Rankings Correlation Study

We've just finished a massive study that proved SEO PowerSuite’s InLink Rank to show the closest correlation with rankings among similar industry metrics.

Google Speed Update

Is There Any Immediate Impact?

Google Speed Update Is Live: Is There Any Immediate Impact?

Mobile page speed started to be rolled out. We ran an experiment for one million pages to see if the industry has been impacted one week after the update.

Mobile Page Speed

New Google Ranking Factor

New Google Ranking Factor: Mobile Page Speed. Is It Live?

Page speed is becoming a ranking factor for mobile searches in July 2018. We looked at one million pages in mobile search results to determine how page speed influences rankings as of today, and here's what we found.

Google Analytics 4 vs Universal Analytics

FAQ + Tips

Google Analytics 4 vs Universal Analytics

I wanted to spot some benefits of GA 4 and figure out how to use it for SEO in a new way. The guide is split into Q&As and comparison of the main features. Enjoy!

Controlling Googlebot

Tags, Directives, and Attributes

Controlling Googlebot: SEO Cheat Sheet of Tags, Directives, and Attributes

In this guide, check out the list of tags to control how Googlebot indexes your pages and learn how to strategically use these tags on your website.

Google Algorithm

How It Works

How Google and Its Algorithm Work

Find out how Google works and what algorithms are behind the most popular search engine in the world.

10 Google Patents

To Boost Your SEO Effort

10 Google Patents to Boost Your SEO Effort

From current ranking signals to future algorithm updates — Google patents are the ultimate source of SEO knowledge. Here are the ones you should know about.

MUST READ

Google SERP features

The Visual Guide

Google SERP Features: A Visual Guide to Search Result Types

The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These SERP features types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.

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Why Did My Rankings Drop?

9 Reasons And SEO Fixes

9 Reasons Google Rankings Suddenly Dropped & Find-and-Fix SEO Guide

Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.

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Website Launch Checklist

The 28 Things Your Need to Do

Website Launch Checklist: 28 Things to Check Before You Launch Your Site

When you prepare to launch a website, it's so easy to forget something in a rush. To make sure nothing is missed, I've prepared this website launch checklist for you with step-by-step instructions.

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