SEO PowerSuite Blog

This is an SEO PowerSuite blog with the latest news and tips hand-picked by our editorial team. Learn SEO with hands-on materials, how-to guides, case studies, and in-house research. Be the first to know about SEO trends and updates in the industry.
in Google & Other Search Engines
Discover tips and tools to monitor your keyword rankings in Google and other search engines. Plus, learn how to boost rankings to stay ahead in search results.
Daria Novikova
Feb 27, 2024
Impact on Keyword Research
SEOs, forget about your old keyword optimization tactics. Google Gemini is here, and it's changing the game. This guide will teach you how to thrive in the upcoming era of Gemini-powered search. Learn the challenges, discover winning strategies, and outrank competitors.
Ilona Kunihel
Feb 20, 2024
Essential Guide to Website Optimization
Discover essential steps and a handy checklist to conduct a thorough technical SEO audit. This guide will help you spot technical issues and boost your rankings.
Daria Novikova
Feb 13, 2024

SEO

SEO blog with news and ideas about search optimization. How to create websites that will be easily discovered and ranked in search. How to track rankings and optimize landing pages to get organic traffic. How to increase conversions and build a long-term relationship with your audience. Do SEO like a pro!
Essential Guide to Website Optimization
Discover essential steps and a handy checklist to conduct a thorough technical SEO audit. This guide will help you spot technical issues and boost your rankings.
How to Detect and Fix
Broken images spoil the UX and prevent visitors from performing conversions. Learn how to detect broken images and fix them – the causes may be more intricate than it looks first.
Learn more about dofollow and nofollow links in SEO, see how they are treated by search engines, and find dofollow and nofollow links and backlinks on any website.
to URL Redirects
Check out this complete SEO guide on how to find and fix internal redirect issues on a website. It’s for webmasters who don’t want to make a mess of their sites with URL redirects.
MUST READ
The Complete Guide
What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.
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Essential Guide to Website Optimization
Discover essential steps and a handy checklist to conduct a thorough technical SEO audit. This guide will help you spot technical issues and boost your rankings.
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12 Tips to Secure Organic Traffic
Twelve modifications to optimize an out-of-the-box WordPress website for search.
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Impact on Keyword Research
SEOs, forget about your old keyword optimization tactics. Google Gemini is here, and it's changing the game. This guide will teach you how to thrive in the upcoming era of Gemini-powered search. Learn the challenges, discover winning strategies, and outrank competitors.
SEO Cheat Sheet for 2024
Keyword research helps you rank high, boost search visibility, and attract relevant audience. Grab this guide to master your keywords and content in 2024 and beyond.
Top 1000+ List
A free 4000+ list of popular fashion keywords searched by thousands of people on the web
Top 1000+ List
A free list of 1000 popular web design keywords for designers and web developers.
MUST READ
SEO Cheat Sheet for 2024
Keyword research helps you rank high, boost search visibility, and attract relevant audience. Grab this guide to master your keywords and content in 2024 and beyond.
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SEO How-To Guide
In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.
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SEO Guide
Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.
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7 Steps to Make Your Page Rank High on Google
Content optimization is making sure your content is visible and understood by both search engines and people. Learn how to effectively optimize your copy in 7 steps [PDF checklist included].
4-Step Guide
How to get more traffic with less content? Learn what content pruning is and how it helps to keep your website in order – and ranking better.
for SEO, Content Marketing, and PR
Experiencing writer's block? These 9 content blog templates will help you get over it in no time.
for a Quick Boost in Search
If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.
MUST READ
Four Optimization Tips
When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.
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Business Owner's How-To (+Infographic)
Plan an effective SEO content strategy for your business.
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for a Quick Boost in Search
If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.
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(Entity-based Approach)
Look at the local SEO ranking factors from the entities-based perspective and discover new ways of optimizing your business.
Rank Your Website Where It Matters
Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.
MUST READ
A Beginner’s Guide
Read our beginner local SEO guide and learn how to rank your business on the top of Google Maps in 9 easy steps.
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Ultimate SEO Guide
Google Business Profile changed the game for local SEO. Read this guide to learn how to create a business listing and manage your company's online presence for free.
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Rank Your Website Where It Matters
Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.
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The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
How to Adjust Your SEO
A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view. And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.
and SEO Implications
Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.
Google's New Updates Explained
This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.
MUST READ
Ranking factors change as the search algorithm evolves. Let's have a look at what to consider as ranking factors in 2024 and what myths to leave behind.
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The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
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Google's New Ranking Factors
Google's ranking factors are soon to include three new metrics: page speed, interactivity, and stability, known jointly as Core Web Vitals.
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Start Dominating Your Niche in 10 Steps
Learn how to analyze your market, identify your competitors, and form your own marketing SEO strategy based on the insights you get (PDF cheat sheet included) .
The Ultimate Underdog SEO Blueprint
Underdog SEO is an optimization strategy that lets smaller websites outrank strong competitors. Grab this guide to learn the details and beat the SERP titans.
And How to Increase It
Domain authority is a metric that lets SEOs predict the ranking potential of a website. So, is domain authority really that important, and if so, how can one improve it? Read on to find it out.
The 8-Step Beginners' Guide
Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis. When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.
Essential for SEO
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 10 HTML tags that still matter for SEO.
on a Website
Learn how to set up canonicals, find all canonical URLs on a website, and discover canonicalization best practices to avoid duplication issues.
Checking page size and page speed issues with WebSite Auditor
Broken links negatively affect SEO and user experience. In this post, learn how to find broken links on your website and see how to fix them.
MUST READ
Essential for SEO
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 10 HTML tags that still matter for SEO.
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If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.
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5 Steps to Start Getting More Clicks
Organic CTR optimization is among the quickest, simplest SEO hacks. It only takes a couple of minutes and a few small changes but can lead to major improvements in traffic and rankings.
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The Ultimate Guide for 2023
Learn how to go mobile-friendly in 4 steps and secure high rankings for your site.
And Why You Need It on Your Website
We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.
How it Changes Your SEO
A guide to voice search and natural language optimization.
How Google's New Update Influence SEO
Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.
8 Popular Writing Tools Tested
Check if artificial intelligence can actually write human-like content and how you can use AI copy in your SEO strategy.
Formulas and Actionable Tips
Explore how to measure SEO ROI in our in-depth guide. Learn the factors shaping SEO revenue, alternative approaches, and tips to boost your SEO strategy.
You'll Want in Your Inbox
Stay at the forefront of SEO trends with our Top 11 Digests. Whether you're a pro or a beginner, these resources will help you soar. Explore them today.
It doesn’t matter if you are going to become a professional SEO or just want to figure out how to optimize your own site without outside assistance, this compilation of the best SEO courses will help you choose the best one.
to Bust in 2024
Check out the list of 15 biggest SEO myths to bust in 2024 and never let them destroy your SEO workflow.
Does Higher InLink Rank Correlate with Higher Rankings
We've just finished a massive study that proved SEO PowerSuite’s InLink Rank to show the closest correlation with rankings among similar industry metrics.
Is There Any Immediate Impact?
Mobile page speed started to be rolled out. We ran an experiment for one million pages to see if the industry has been impacted one week after the update.
8 Trends to Expect in the Future
Take a look at the top 8 SEO trends to expect in 2024 and learn how to adapt your current strategy to them.
Practical Tips and Use Cases
Google search operators are free handy tools that can deliver valuable SEO insights. How? Check out the full guide!
Everything You Need to Know
Google Search Generative Experience, or SGE, keeps being a mystery for the whole SEO community. Read this post to see how SGE has already affected search and how it will change Google and SEO in the future.
9 Reasons And SEO Fixes
Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.
MUST READ
9 Reasons And SEO Fixes
Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.
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The Visual Guide
The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These SERP features types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.
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The 28 Things Your Need to Do
When you prepare to launch a website, it's so easy to forget something in a rush. To make sure nothing is missed, I've prepared this website launch checklist for you with step-by-step instructions.
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General Marketing

SEO blog with news and hacks from practicing digital marketers. How to leverage social media, find additional marketing channels, research your online competition, track performance indicators, manage your digital teams, and of course, what tools help you do it with lesser effort.
Ultimate Guide
Follow this simple eight-step guide to fix common issues with Shopify SEO and finally rank your store in search.
Google's desktop search market share (at least in the US) is almost two thirds, so it's only fair Google has become the main focus for SEOs. Or is it? Should we really be writing off 33% of all organic traffic (especially given that they belong to a single search engine)? In today's post, I've put together 5 big fat reasons why no, we shouldn't, along with Bing's major ranking factors to optimize for.
How to Rank Your Videos in Search
If you want to optimize your YouTube SEO and don't know where to start, check out these recommendations to get your video to the top.
Any special about keyword research in Yahoo? Check out the autocomplete feature in Rank Tracker SEO tool, and use keyword planner to find your best-performing keywords in Yahoo!
9 SEO Tips
In case your target market is Russian-speaking countries, you have to be a pro in Yandex SEO. Though very similar to other search engines, Yandex has its own peculiarities. We compiled a guide with all the things peculiar to Yandex as well as advice on how to optimize for them.
How to Create Your Google People Card
Let the whole world get to know you. It’s time to own your online presence with People Cards.
Best Practices and Tools in 2024
In this read, you'll explore how SEO professionals put their strategies on autopilot and uncover the tools that make it happen effortlessly.
to Your Website
In this article, I share 23 proven ways to increase your website traffic. Check them out.
Key Trends & Strategies
Digital PR shapes a brand's positive image and boosts its visibility. How digital PR transforms due to AI and what tactics are vital now – read in this guide.
MUST READ
Monetize Your Website with SEO
Affiliate marketing is a great way to monetize a website and SEO is a great way to fuel affiliate marketing. How do you put the two together? Read this article to find out.
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9 KPIs To Watch When Doing SEO
Does SEO even work? Use these metrics to measure SEO results and guide your optimization effort.
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How to Avoid the Sandbox Effect
Struggling to rank a new website? Here are some SEO tips on how to fight the sandbox effect and show Google that your website can be trusted.
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In this article, we cover the best SEO tools for Instagram, one of the major social media platforms with a billion monthly users. Check out our tips on how to grow your brand's profile!
And Reach New Users
Discover free content promotion opportunities and learn how to grow your audience without spending a dime.
Optimize Your Pins for Search and Discovery
A comprehensive Pinterest SEO guide to bring your pins to the top and earn traffic.
To See Who's Talking About Your Brand Online
Social media is full of actionable marketing and business insights. We reviewed some of the best social listening tools to help you track and analyze every mention of your brand on social media and the web.
5 Smart Uses
For you as a marketer, social media is a source of client prospects unlike any other. Whatever your product or service, people are out there looking for it, asking questions, and discussing related topics. But in itself, the non-stop stream of information in front of you is more overwhelming than useful. That's why you need to know how to filter it and how to use it. This guide includes 5 powerful tips that'll help you easily dig through the endless social media buzz, spot valuable data, and make good use of it to power up your SEO and online marketing. You'll also learn which tools will help you automate and speed up the process.

SEO Case Studies

SEO from scratch? SEO for a local biz? SEO for a multinational company? If you have a nice story to tell or want to hear first-hand tips from SEO pros — join our community today! Top news, best picks, tools, and how-tos — explore search optimization with SEO PowerSuite!

& What Correlations We Found [Case Study]
Learn how we went from all red to perfect Core Web Vitals + how that translated into organic impressions, clicks, and lots more.
320% Traffic Growth in 24 Months
A detailed account of an agency using SEO strategy to dramatically grow client's traffic.
SEO Case Study
As you might have noticed, over a month ago Link-Assistant.Com's website has migrated from HTTP to HTTPS. The migration was no piece of cake, but all the effort has truly paid off — we went through the process with no harm to our rankings and organic traffic. And now, as all the dust has settled after the migration, I decided to sum up our experience in this case study, full of practical tips and advice.
Growing Impressions and SERP Clicks by 300%
In this case study, you'll find out how Liraz Postan, an SEO geek and content expert, managed to drastically improve visibility and increased clicks by 300% for a relatively new website. The uplift was instant — just 14 days of actual optimizations.
MUST READ
320% Traffic Growth in 24 Months
A detailed account of an agency using SEO strategy to dramatically grow client's traffic.
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From position 30 to page 1 with WebSite Auditor
Learn how WebSite Auditor helped 2 Dogs Media improve their ranks and move from position 30 to the 1st page overnight. Read this page audit case study.
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A Smart Use of Entity Assosiations
Brian Kato, a solopreneur working with local businesses, uncovers some of his outside the box tricks in an SEO case study.
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Product Blog

Learn about new features and upgrades we release in our software to make SEO even more fascinating. Test-drive SEO PowerSuite tools in hand-on tutorials, checklists, and how-to guides. Build your own SEO workflow with SEO PowerSuite Academy and video tutorials.

in Google & Other Search Engines
Discover tips and tools to monitor your keyword rankings in Google and other search engines. Plus, learn how to boost rankings to stay ahead in search results.
13 Free Features in SEO PowerSuite
Discover 13 free SEO PowerSuite features. Learn how to optimize your website with invaluable tools for on-page, off-page, link building, and rank tracking – all without spending a dime.
from SEO PowerSuite Tools
Explore advanced search, task automation, Google penalty checker, and many other pro features of SEO PowerSuite tools.
2024 Downloadable PDF
Grab the complete SEO checklist with everything you need to do on a site to keep it great: website launch, on-page & content, off-page, technical SEO, and tracking results.
MUST READ
The How-To Guide
How to use TF-IDF tools for semantic SEO
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The Complete User Guide
A step-by-step guide on using the new Content Editor to create killer SEO content.
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from SEO PowerSuite Tools
Explore advanced search, task automation, Google penalty checker, and many other pro features of SEO PowerSuite tools.
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New in Rank Tracker
Meet the new Quick Domain Analysis tool in Rank Tracker! Analyze any domain or URL's organic performance and backlink history in seconds.
New in Rank Tracker
Meet SEO Dashboards in Rank Tracker! Get all of your website's key SEO stats on performance and rankings in one place.
in all SEO PowerSuite tools
Integrate Google Analytics 4 into your favorite SEO PowerSuite tools and enjoy more accurate data.
Meet our updated Keyword Grouping Tool in Rank Tracking module! Tree view of groups and subgroups, drag & drop, AI-assisted clustering, and more.
in Rank Tracker
Find the main ranking factor for each keyword
in WebSite Auditor
Everything you need to get ready for Google's Page Performance Update.
New in SEO PowerSuite
Use SEO PowerSuite's alerts system to get immediate email updates on your website’s SEO metrics: get the full picture, from new backlinks to audit results.
In WebSite Auditor
Happy to announce we've released the fully revamped Content Editor module in WebSite Auditor. From now on, it’s less than simple to write SEO-friendly content (and create SEO tasks for your copywriters)!
In SEO SpyGlass
Tap into the historical backlink data base to find out how many backlinks your website gained and lost in any period of time.