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NEW: Historical Backlink Data in SEO SpyGlass

December 05, 2019
New in SEO SpyGlass!

Tap into the historical backlink data base to find out how many backlinks your website gained and lost in any period of time.

A Beginner's Guide to Keyword Research in 2020

November 27, 2019
Ranking for the right keywords is uber-important.

But more and more, Google shifts its focus from keyword matching to topic recognition and satisfying search intent. This means that your approach to keyword research should be altered too.

Keep calm. You can easily adapt to these changes with today’s guide on how to do keyword research in 2020.

SEO How-To: Mapping Keywords to Content

November 20, 2019
Keyword mapping is a complex, yet very crucial part of your site’s SEO.

Right keywords matching the right web pages equals relevant traffic to your site.

In this guide, we’ll walk you through the keyword mapping basics and teach you how to make it less time-consuming and more efficient.

How to Choose a CMS for Your Website

November 13, 2019
In plain words, a content management system (CMS) is an application or software used to create, edit, and organize the content of a website. CMS is a great tool for a marketer or a small business owner that helps run a website without extensive technical knowledge. A good CMS saves time, costs, and, if equipped with the right set of features, makes the life of an SEO marketer easier. But which CMS should you pick for your website? How do they differ? What should you look for as an SEO?

Keyword Map Builder in WebSite Auditor - Join the Beta Testing!

November 11, 2019
Building a keyword map is what most professional SEOs start any campaign with. This is the fundamental SEO task, but (and this surprises me most of all) we keep doing them manually in spreadsheets. With one tool to crawl your website for the list of pages, another one — to see if the pages already rank for any keywords on Google, another one — for backlink authority stats. And endless spreadsheets to merge and analyze the data.

We thought there might be a better way to manage keyword mapping. Now, fingers crossed, we invite you to give it a try!

How to improve local SEO with entity associations [Case Study]

October 29, 2019
Brian Kato, a solopreneur working with local businesses, uncovers some of his outside the box tricks in an SEO case study.

Look at how he managed to improve search visibility of a local business website and moved it to page 1 using entity association, keyword clustering, and schema markup.

Effective SEO Content Strategy for Your Biz

October 22, 2019
Does your content bring the expected results?

Many a time, your content efforts fail lacking the wise content strategy behind it. So today I invite you to dive into building an effective SEO content strategy for your business.

50+ of the best PR tools every marketer should try

October 15, 2019
Have you noticed that brands, big and small, have turned into content producing machines? High-quality content is crucial for attracting customers through all digital marketing channels, including SEO. To prove that, recent experiments have shown that sites with exceptional content depth rank higher. Although great content tends to attract links by itself, you and I both know that reaching out to influencers, bloggers, and media never hurts. What's even more important, outreach seems to be an area where the lines between SEO and PR become blurry. Thus, SEO professionals can benefit if they know more about best PR practices and tools.

When to choose SEO PowerSuite over SEMrush and Ahrefs?

October 09, 2019
Every now and then I'm being asked — how is SEO PowerSuite different from other SEO tools? When should you choose SEO PowerSuite over its web-based alternatives like Ahrefs and SEMRush?

That's a fair question and I thought you might find my take useful.

Google ranking factors 2020: facts & myths

October 03, 2019
Google has drastically evolved over the past ten years. Today, neural matching — an AI-based method — processes about 30% of all searches, and Google can recognize concepts behind keywords. They have introduced RankBrain, mobile-first indexing, and HTTPS. As we need to adapt to changes and find ways to get atop of SERPs, the topic of ranking factors remains as fresh as ever.

So let's have a look at what ranking factors to consider in 2020, and what ranking myths to leave behind.

6 Alternatives to Google Worth Considering in 2019

September 24, 2019
We live in a big world, you and I. Everything grows at unprecedented rates with no slow-down in sight. In the realm of the Internet, Google is still the king to optimize for in 2019. However, as the developing world has greater access to the Internet and tastes change, smart minds have come up with innovative ideas, in the form of new search engines to fill the gap in different regions and purposes.

Find Your Competitors' Top-Performing Pages (and more competition research features)

September 18, 2019
Whatever you do, no matter how great you do it, there's always a place for improvement.

With this in mind, we never stop working to ensure you have a better experience with our SEO PowerSuite software. Take a quick look at the new handy features we've rolled out in Rank Tracker and SEO SpyGlass:

How to Detect And Deal With Keyword Cannibalization

September 10, 2019
Several SEO topics traditionally stir up a lot of talks and controversy. Keyword or content cannibalization is one of them. Different opinions exist: some voices are saying it's an issue, whereas the others are not sure about its existence.

So, what is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.

4 Ways to Use Data Studio for SEO Analysis

September 03, 2019
As an SEO, one has to deal with a mass of data from different analytic tools. They help track and analyze all the necessary metrics that show your project's performance. The inconvenience is that they provide siloed data. And you may overlook important details, as you don't see a complete picture of your project.

Being an SEO myself, I've come to the necessity of having an SEO dashboard where I could have all the data I track in a single space. I believed it could help me better assess the state of the project, its success or failure. It could also show potential growth opportunities and trouble spots, etc. Moreover, I needed to overcome the common Google Analytics limitation that involves hiding converting keywords behind the (not set) mark.

Link Building Tactics That Really Work

August 27, 2019
Links continue to be a powerful ranking signal, and the grounds of it are quite logical. Having other websites link to yours proves that your content brings value to users. Which is, in turn, the reason for Google to rank you better.

But real life seems a bit harder. And the major challenge one faces with link building is… acquiring links. How to recognize which link building tactics would work when put into practice? 11 SEO experts clear up this point sharing some well-tried link building tactics.

Find Top SEO Competitors For Any Website or Entire Topic

August 21, 2019
Meet new Domain Competitors and Topic Competitors features in Rank Tracker. Now you can easily find out who you compete with across the whole topic or niche.

An A-to-Z Guide to Site Structure Visualizations

August 14, 2019
Let's admit to each other, all personal and professional differences aside, when we visit any website, we expect everything to be intuitive and logical.

What makes it possible is an efficient site structure geared towards better user experience and unhampered search engine crawling.

A Simple Guide to International SEO

August 06, 2019
Well, your business has grown enough to expand the boundaries or, probably, you're starting as a global business or service provider. So you came to the idea of creating language/country-based versions of your website to target users in the new markets. A daunting task that will make you look closer at international markets and dive into all things international SEO.

A daunting task I said, but in fact not that daunting, if you gear up and have a plan. But let's do things in the right order.

10 Ways to Use Website Auditor's Custom Search For Technical SEO, Content Marketing, And Beyond

July 30, 2019
Custom Search is a great feature in SEO PowerSuite's WebSite Auditor that can power your technical SEO activities saving you tons of time on many tasks that used to take hours.

To help you make the most of Custom Search, I've put together some handy examples on how we use it at SEO PowerSuite — and how you can use it, too, for SEO, content marketing, and way beyond.

The 8-step beginners' guide to competitive analysis

July 23, 2019
Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis.

When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.
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