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Evgeniy Nosov, an SEO with 7+ years of experience, shares his approach to content optimization and some best practices he's elaborated during the years of his work. How to search for keywords and how to use them wisely on your page? How to understand what to write about by analyzing SERPs? How to ensure your copy is relevant enough? Read more to learn the answers.

Google's PageRank score is not visible, but it's still a part of the ranking mechanism. To prove that, we took one of the PageRank alternatives and ran an experiment to test the correlation between its scores and search engine positions. Read on to view the results.

TF-IDF is something we've been hearing about for quite a while in our SEO universe, but in truth, it's rarely implemented in the optimization process. Some people think it's too complicated, and they don't want to bother with digging into its specifics. Some consider TF-IDF a form of keyword density and want to steer clear from it. What if I say I can change your mind?

In this case study, you'll find out how Liraz Postan, an SEO geek and content expert, managed to drastically improve visibility and increased clicks by 300% for a relatively new website. The uplift was instant — just 14 days of actual optimizations.

Just like most Google algorithm updates, RankBrain is shrouded in mystery. It has been 4 years since it went live in October 2015, but the subject is still surrounded by a lot of buzz and controversy. But the truth is, RankBrain is one of the most essential parts of Google's core algorithm and the only machine learning system it uses at the moment.

So in this article, you'll receive answers to the most frequently asked questions, including how RankBrain actually works, how it changed SEO, and how to optimize for it.

Given that nearly everyone is looking for a local business or services near them, today search has become more local than ever. So it's high time for you to start or review your local SEO activities to bring your business real customers who are trying to find you right now.

In the article, I've gathered basic steps that may help launch a local SEO campaign for your small business from scratch or revise your existing campaign and possibly find some useful tips you might have overlooked.

When you start a new blog, one of the first things you do is pick a domain. Many people regret their choice later and it is not easy to find the perfect domain.

In this post, I am going to show you the tricks I used for picking domains for my blogs.

Is it difficult to rank a brand new website? It all depends on the niche, you may say.

In this case study, you will learn how Peeyush Dubey and his SEO team worked on a completely new website in the competitive health and wellness niche and achieved impressive search visibility within only 10 months.

Find even more keyword ideas in any niche by finding all keywords your or your competitors' site ranks for right now in any of the 10 regions' organic search results.

I've written quite a few articles for our blog already, and more often than not I mentioned there that "Content is king". And to tell you the truth, it did not go further than that. So, the time has come to dig deeper into those factors that make content His Royal Majesty. Spoiler alert: you will need to apply some SEO efforts to let users and search engines find and rank it higher.

Grab our guide to creating content SEO-wise!

Many of you are familiar with InLink Rank, a metric by SEO PowerSuite, which reflects the ranking power of pages and domains.
To make sure InLink Rank brings value to our customers and really helps them define the quality of domains and pages, we regularly run various internal tests and experiments. We've just finished a massive study to track the correlation between Domain InLink Rank and SERP rankings and here's what we've found.

There is a million recipes for optimizing sites for better rankings. I'm pretty sure link building is a core component in every single one of them. Why so? A link profile continues to be one of the strongest indicators of site's quality for search engines.

Ultimately, though, the most important factor for link building is how much SEO value a link will bring to your site. That's why I offer you a short classification of backlinks where we will examine links by their SEO weight.

Traffic worth nothing if it doesn't bring you conversions. Learn how to turn traffic into qualified leads and watch your sales grow!

HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 7 HTML tags that still matter for SEO campaigns: title, description, Open Graph, and more.

SEO Specialist David Sorauer outlines the process he used to build succesfully up traffic for a pet/animal niche website.

Batch Analysis tool compares up to 200 domains according to important SEO metrics with just one click in SEO SpyGlass.

Boost your rankings by adding advanced stuff to your SEO strategy: mobile-first indexing, page speed, brand reputation building, CrUX data, and many more.

Not so long ago our team has conducted an experiment to figure out the correlation between page speed and pages' positions in mobile SERPs after the update. The main takeaway from the experiment was that the Optimization Score (now Opportunities) is what influences mobile rankings the most.

The only "but" is that there are now 22 factors to optimize for instead of just 9 that we used to have a couple of months ago. Please don't be scared by this number. Most probably the majority of them are not relevant, and there are 5-6 for you to work on.

In this guide, I'll explain in more detail how to optimize every above-mentioned parameter.

Even in 2019, backlinks still firmly remain one of the most powerful ranking factors. And just like quality links can get you to the desired Google's top, bad links can cause you helluva lot of troubles. Therefore, a backlink audit firmly stays one of the most important SEO activities of all times.

So without further ado, let me guide you through these simple steps to make your backlinks sound as a bell. Let's do this!