SEO PowerSuite Blog

This is an SEO PowerSuite blog with the latest news and tips hand-picked by our editorial team. Learn SEO with hands-on materials, how-to guides, case studies, and in-house research. Be the first to know about SEO trends and updates in the industry.
for SEO, Content Marketing, and PR
Experiencing writer's block? These 9 content blog templates will help you get over it in no time.
Ilona Kunihel
Nov 22, 2022

Interview with Lukasz Zelezny
Where to find high-quality backlinks and what tactics are actionable in 2022 — in today's interview with a practising SEO.
Tatiana Tsyulia
Nov 21, 2022
Keep Rankings Safe While Updating Your Website
No doubt that a smart, SEO-friendly site redesign can improve user experience and boost conversions. But if things go wrong, it can (and will) lead to an irreversible SEO disaster. To help you make the most of updating your site's look-n-feel and keep your rankings safe, I've put together the SEO's guide to site redesign.
Zlata Verzhbitskaia
Nov 08, 2022

New Feature
Product blog
New Keyword Grouping Tool
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SEO

SEO blog with news and ideas about search optimization. How to create websites that will be easily discovered and ranked in search. How to track rankings and optimize landing pages to get organic traffic. How to increase conversions and build a long-term relationship with your audience. Do SEO like a pro!
Keep Rankings Safe While Updating Your Website
No doubt that a smart, SEO-friendly site redesign can improve user experience and boost conversions. But if things go wrong, it can (and will) lead to an irreversible SEO disaster. To help you make the most of updating your site's look-n-feel and keep your rankings safe, I've put together the SEO's guide to site redesign.
Essential Guide to Website Optimization
The checklist describes all nuts and bolts of a technical site audit, from theory to practice. Follow these 9 steps to audit your site SEO health.
The Complete Guide
What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.
9 Must-Learn Tips
Pagination may both help and hurt your site's SEO. Discover how to implement SEO-friendly pagination in this article.
MUST READ
The Complete Guide
What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.
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Essential Guide to Website Optimization
The checklist describes all nuts and bolts of a technical site audit, from theory to practice. Follow these 9 steps to audit your site SEO health.
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12 Tips to Secure Organic Traffic
Twelve modifications to optimize an out-of-the-box WordPress website for search.
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How to Find And Deal with It
What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.
The Beginner's Guide
You can easily adapt to all SEO changes with today’s guide on how to do keyword research for 2022.
to Level Up Your Content Strategy
Topic clustering is what helps you optimize your content strategy and improve website authority. Check out how you can do that in 5 simple steps.
5 Ways to Get It Right
While you are in the constant process of optimizing your site for desktop (yes, Google updates, almost half the space of the SERP occupied with the results from the Google Knowledge Graph, etc.), you suddenly realize that you also have to optimize it for mobile search in the face of Google's shift to mobile-first indexing. And then, when you are at peace with all the things you will have to do and take into account, there it comes — voice search optimization. Pretty painful. But, you know, everything is difficult before it's easy. All we need is some understanding of what is going on and the plan for what to do.
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The Beginner's Guide
You can easily adapt to all SEO changes with today’s guide on how to do keyword research for 2022.
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SEO Guide
Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.
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SEO How-To Guide
In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.
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for SEO, Content Marketing, and PR
Experiencing writer's block? These 9 content blog templates will help you get over it in no time.
for a Quick Boost in Search
If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.
Four Optimization Tips
When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.
21 Tactics to Optimize Your Blog
This guide focuses on the fundamentals of SEO and online marketing for businesses that are quite new to blogging. You'll discover how you can build the strong foundation for your blog, make it optimized for users and search engines, without spending a fortune on costly tools and services.
MUST READ
Four Optimization Tips
When you get a featured snippet you completely obliterate your competition in search. Here are the four tips that'll help you get more featured snippets for your website.
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Business Owner's How-To (+Infographic)
Plan an effective SEO content strategy for your business.
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for a Quick Boost in Search
If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.
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(Entity-based Approach)
Look at the local SEO ranking factors from the entities-based perspective and discover new ways of optimizing your business.
Rank Your Website Where It Matters
Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.
MUST READ
A Beginner’s Guide
Read our beginner local SEO guide and learn how to rank your business on the top of Google Maps in 9 easy steps.
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Rank Your Website Where It Matters
Here is how to convince Google that your website is relevant to a certain location and raise your website’s prominence among local competition.
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Ultimate SEO Guide
Google My Business changed the game for local SEO. Read this guide to learn how to create a business listing and manage your company's online presence for free.
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How to Adjust Your SEO
A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view. And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.
and SEO Implications
Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.
The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
Google's New Updates Explained
This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.
MUST READ
Ranking factors change as the search algorithm evolves. Let's have a look at what to consider as ranking factors in 2022 and what myths to leave behind.
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The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
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Google's New Ranking Factors
Google's ranking factors are soon to include three new metrics: page speed, interactivity, and stability, known jointly as Core Web Vitals.
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The 8-Step Beginners' Guide
Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis. When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.
SEO How-To Guide
In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.
+ Downloadable Checklist
On-page SEO as simple as ABC. Tips, how-tos, and a downloadable checklist. Enjoy!
Essential for SEO
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 8 HTML tags that still matter for SEO.
5 Steps to Start Getting More Clicks
Organic CTR optimization is among the quickest, simplest SEO hacks. It only takes a couple of minutes and a few small changes but can lead to major improvements in traffic and rankings.
MUST READ
Essential for SEO
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 8 HTML tags that still matter for SEO.
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If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.
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How to Optimize Your Content
Google Discover is becoming a huge source of traffic, but how do you get featured? We've put together a list of things that might give you an edge.
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The Ultimate Guide for 2023
Learn how to go mobile-friendly in 4 steps and secure high rankings for your site.
And Why You Need It on Your Website
We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.
How it Changes Your SEO
A guide to voice search and natural language optimization.
How Google's New Update Influence SEO
Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.
Does Higher InLink Rank Correlate with Higher Rankings
We've just finished a massive study that proved SEO PowerSuite’s InLink Rank to show the closest correlation with rankings among similar industry metrics.
8 Popular Writing Tools Tested
Check if artificial intelligence can actually write human-like content and if you can use AI copy in your SEO strategy.
Is There Any Immediate Impact?
Mobile page speed started to be rolled out. We ran an experiment for one million pages to see if the industry has been impacted one week after the update.
New Google Ranking Factor
Page speed is becoming a ranking factor for mobile searches in July 2018. We looked at one million pages in mobile search results to determine how page speed influences rankings as of today, and here's what we found.
How to Find and Fix Them
In this guide, check the most common indexing issues and learn how to fix them to make your pages crawled and indexed.
to Avoid in 2022
These 5 SEO mistakes are unforgivable.
5 Ways to the Top of the SERP
Doing SEO for YMYL sites is a real challenge. In this article, we share 5 ways to get your YMYL content rank high on Google.
Ultimate Guide
International SEO will help you grow your international presence and boost traffic. Read this guide to build yourself a successful international SEO strategy and avoid any possible issues.
MUST READ
The Visual Guide
The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These SERP features types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.
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9 Reasons And SEO Fixes
Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.
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The 28 Things Your Need to Do
When you prepare to launch a website, it's so easy to forget something in a rush. To make sure nothing is missed, I've prepared this website launch checklist for you with step-by-step instructions.
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General Marketing

SEO blog with news and hacks from practicing digital marketers. How to leverage social media, find additional marketing channels, research your online competition, track performance indicators, manage your digital teams, and of course, what tools help you do it with lesser effort.
Ultimate Guide
Follow this simple eight-step guide to fix common issues with Shopify SEO and finally rank your store in search.
Google's desktop search market share (at least in the US) is almost two thirds, so it's only fair Google has become the main focus for SEOs. Or is it? Should we really be writing off 33% of all organic traffic (especially given that they belong to a single search engine)? In today's post, I've put together 5 big fat reasons why no, we shouldn't, along with Bing's major ranking factors to optimize for.
How to Rank Your Videos in Search
If you want to optimize your YouTube SEO and don't know where to start, check out these recommendations to get your video to the top.
Any special about keyword research in Yahoo? Check out the autocomplete feature in Rank Tracker SEO tool, and use keyword planner to find your best-performing keywords in Yahoo!
9 SEO Tips
In case your target market is Russian-speaking countries, you have to be a pro in Yandex SEO. Though very similar to other search engines, Yandex has its own peculiarities. We compiled a guide with all the things peculiar to Yandex as well as advice on how to optimize for them.
18 Vital KPIs
Choose the right SEO metrics and track them the right way to see if your SEO's effective enough!
Plus SEO Proposal Template Inside
I hope "start doing SEO" is on the list of your New Year resolutions because these 3 mythical letters have stopped being a buzzword years ago. Let's face the fact — in 2019, SEO is not a nice addition to your business, it's a must. However, there are many website and business owners who still haven't implemented SEO in their marketing strategies or simply lack SEO knowledge. I agree, SEO is not a bed of roses, but here're 5 powerful arguments that will definitely inspire you to start doing SEO the second you finish reading this article!
7 Ways It Can Boost Your SEO
Surprisingly enough, many marketers out there don't realize that user-generated content can immensely boost SEO. Find out our 7 hacks that can help you leverage this opportunity created by your own users.
How to Make the Most of Your Hard-Earned Traffic
Traffic worth nothing if it doesn't bring you conversions. Learn how to turn traffic into qualified leads and watch your sales grow!
MUST READ
Monetize Your Website with SEO
Affiliate marketing is a great way to monetize a website and SEO is a great way to fuel affiliate marketing. How do you put the two together? Read this article to find out.
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9 KPIs To Watch When Doing SEO
Does SEO even work? Use these metrics to measure SEO results and guide your optimization effort.
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How to Avoid the Sandbox Effect
Struggling to rank a new website? Here are some SEO tips on how to fight the sandbox effect and show Google that your website can be trusted.
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In this article, we cover the best SEO tools for Instagram, one of the major social media platforms with a billion monthly users. Check out our tips on how to grow your brand's profile!
And Reach New Users
Discover free content promotion opportunities and learn how to grow your audience without spending a dime.
Optimize Your Pins for Search and Discovery
A comprehensive Pinterest SEO guide to bring your pins to the top and earn traffic.
To See Who's Talking About Your Brand Online
Social media is full of actionable marketing and business insights. We reviewed some of the best social listening tools to help you track and analyze every mention of your brand on social media and the web.
5 Smart Uses
For you as a marketer, social media is a source of client prospects unlike any other. Whatever your product or service, people are out there looking for it, asking questions, and discussing related topics. But in itself, the non-stop stream of information in front of you is more overwhelming than useful. That's why you need to know how to filter it and how to use it. This guide includes 5 powerful tips that'll help you easily dig through the endless social media buzz, spot valuable data, and make good use of it to power up your SEO and online marketing. You'll also learn which tools will help you automate and speed up the process.

SEO Case Studies

SEO from scratch? SEO for a local biz? SEO for a multinational company? If you have a nice story to tell or want to hear first-hand tips from SEO pros — join our community today! Top news, best picks, tools, and how-tos — explore search optimization with SEO PowerSuite!

& What Correlations We Found [Case Study]
Learn how we went from all red to perfect Core Web Vitals + how that translated into organic impressions, clicks, and lots more.
320% Traffic Growth in 24 Months
A detailed account of an agency using SEO strategy to dramatically grow client's traffic.
SEO Case Study
As you might have noticed, over a month ago Link-Assistant.Com's website has migrated from HTTP to HTTPS. The migration was no piece of cake, but all the effort has truly paid off — we went through the process with no harm to our rankings and organic traffic. And now, as all the dust has settled after the migration, I decided to sum up our experience in this case study, full of practical tips and advice.
Growing Impressions and SERP Clicks by 300%
In this case study, you'll find out how Liraz Postan, an SEO geek and content expert, managed to drastically improve visibility and increased clicks by 300% for a relatively new website. The uplift was instant — just 14 days of actual optimizations.
MUST READ
320% Traffic Growth in 24 Months
A detailed account of an agency using SEO strategy to dramatically grow client's traffic.
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From position 30 to page 1 with WebSite Auditor
Learn how WebSite Auditor helped 2 Dogs Media improve their ranks and move from position 30 to the 1st page overnight. Read this page audit case study.
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A Smart Use of Entity Assosiations
Brian Kato, a solopreneur working with local businesses, uncovers some of his outside the box tricks in an SEO case study.
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Product Blog

Learn about new features and upgrades we release in our software to make SEO even more fascinating. Test-drive SEO PowerSuite tools in hand-on tutorials, checklists, and how-to guides. Build your own SEO workflow with SEO PowerSuite Academy and video tutorials.

To Avoid in Your SEO
Link building has never been so challenging and contradicting as it is today. - You need backlinks to make your site rank. - You fear of wrong backlinks that put your site at risk of Google's penalty. To keep your link-building effective yet penalty safe, you need to instantly identify and neutralize any harmful links in your profile.
For Your Keyword on Google
For maximum traffic and payoff, it's not enough to simply rank high in Google. You have to rank with the right page (relevant & converting) for each keyword, and take immediate action whenever a wrong page shows up in search instead of the intended one. Today I'm sharing the 8-step process to find, fix, and prevent the issue.
To Always Stay Up to Date
Here's how to use SEO PowerSuite's email alerts to save time on regular SEO monitoring
The How-To Guide
How to use TF-IDF tools for semantic SEO
MUST READ
The Complete User Guide
A step-by-step guide on using the new Content Editor to create killer SEO content.
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The How-To Guide
How to use TF-IDF tools for semantic SEO
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You Totally Didn’t Know About
Let's explore some of the more curious SEO PowerSuite features, the ones hidden away but, possibly, immensely useful.
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In Rank Tracker
Meet our new Keyword Grouping Tool! Subtopics, drag & drop, AI-assisted clustering, and more.
in Rank Tracker
Find the main ranking factor for each keyword
in WebSite Auditor
Everything you need to get ready for Google's Page Performance Update.
New in SEO PowerSuite
Use SEO PowerSuite's alerts system to get immediate email updates on your website’s SEO metrics: get the full picture, from new backlinks to audit results.
In WebSite Auditor
Happy to announce we've released the fully revamped Content Editor module in WebSite Auditor. From now on, it’s less than simple to write SEO-friendly content (and create SEO tasks for your copywriters)!
In SEO SpyGlass
Tap into the historical backlink data base to find out how many backlinks your website gained and lost in any period of time.