Keyword Research up a Notch with WordStream Keyword Tools [Special Offer Inside]
February 17th, 2010 | Link-Assistant.Com | Posted in category Keyword Research Link-Assistant.Com News
We're constantly improving our products to arm you with the best technology and tools. We do it in two ways: develop new features and functionality of our own, and partner with other companies. This time we were lucky to team up with the leaders in keyword research & management at WordStream.
Not long ago WordStream released a Free Keyword Tool. The tool features a gigantic database of over a billion keywords generated on the basis of more than a trillion actual searches by real users. It's very straightforward and easy to use, yet it gives you deep insight into the keyword opportunities that exist in your niche.
The guys at WordStream were kind enough to let us incorporate the Free Keyword Tool into Rank Tracker to give you even more keyword generating power inside your SEO PowerSuite kit. The free keyword tool will appear in Rank Tracker in the near future, and in the meantime, let's take a look at other keyword solutions WordStream has to offer.
From Keyword Research to Keyword Management
We all know that every successful SEO campaign is based on a thorough keyword research. But we often forget that there's more to keyword research than just finding search terms and checking their traffic volumes. Today we'll see how you can go from keyword research to keyword management with the help of cutting edge keyword solutions from our friends at Wordstream.
First, let's see what the difference between keyword research and management is anyway. The traditional concept of keyword research looks like this:
- You come up with a list of seed keywords that you think are relevant to your business
- Feed your seed keywords into keyword research tools to get keyword suggestions
- Estimate traffic volumes & competition, and choose the keywords you want to target
- Start optimizing
The traditional approach leaves out a number of important aspects:
- Continuality. Keyword research is not a one off task. The world of search is not static. It's developing and changing all the time. That's why you need to constantly monitor the search trends to spot new keywords and opportunities.
- Organization. As you keep on finding new keywords, your keyword list will inevitably grow to the extent where you need proper organization to be able to control it and take action on your keywords.
- Integration & Analysis. Traffic volumes and competition are not the only keyword characteristics. Your ultimate SEO goal is not the visitors, but the actions they take (i.e. subscribe, sign up, order etc.) That's why you need to monitor and evaluate the quality of the traffic each keyword brings: the behavior patterns, bounce rates, returning visits, conversions and other analytics stats.
Wordstream offers two advanced keyword management products that help you add the missing dimensions to your keyword research:
As is clear from the names the first product is designed for organic optimization while the second belongs to the arsenal of paid search advertisers. The two products provide you with a complete environment to effectively research and manage keywords on a scale. Here are some of the major features of WordStream tools:
- Keyword Discovery. Alongside with offering keyword suggestions from their Keyword Tool database mentioned above, WordStream lets you explore keyword opportunities that are unique to your website – the keywords that have been driving traffic to your site through both organic and paid listings. The data is taken from your web analytics software (such as Google Analytics) & server logs.
- Keyword Grouping and Organization – The tools let you easily segment your keywords into tight, semantically relevant keyword groups. To get a taste of how this works check out the Free Keyword Grouper from WordStream
- Keyword Analysis and Action Tracking – WordStream lets you measure and evaluate all aspects of your keywords from relative search volumes to the actual visitors they bring to your site and more importantly the actions they take on your site. So you can link your keywords to the goals and conversions they trigger, and track your SEO/PPC all the way from the start.
It would take much more than a blog post to describe all the functionality and features available in WordStream products. The best way to really get a feel of the tools is to test them. That said we have a great offer for you from the WordStream team.
The first 25 people to sign up for the free 7 day trial of WordStream will get one full month free.
Here's how you take action on this offer:
- Sign up for the free trial of WordStream for SEO or WordStream for PPC
- Drop an email to Tom Demers of WordStream at TDemers at wordstream dot com to get your free month.
And be sure to check out WordStream blog for lots of sound advice and tips on keyword research and other aspects of search marketing.
Don't forget to share your experience of WordStream in the comments. We'd love to hear from you.
 |
back to SEO blog
0 
1
Dave,
Thanks for stopping by. Check out our SEO Book to get you started on SEO