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Compare WebCEO, IBP (Internet Business Promoter), SEO Elite, Market Samurai, Advanced Web Ranking, SEOmoz, SEO PowerSuite: popular SEO tools comparison

How do you pick out the best SEO software and make sure every hard earned cent that you pay for it pays you back? Check reviews of different search engine optimization tools and choose the software that'll work best for your online business.


Check the freshest SEO software comparison tests for speed, productivity and search-engine-imposed blocks resistance run on the 5 leading SEO toolkits on the market.

SEO PowerSuite Market Samurai IBP WebCEO AWR
Test 1
(Rank check — default settings)
3 min 41 sec 3 min 50 sec
BLOCKED
BY SEARCH ENGINES!
36 minutes
BLOCKED
BY SEARCH ENGINES!
92 minutes 120 min 19 sec
Test 1.1
(Rank check — minimal safety features)
2 min 42 sec 3 min 43 sec
BLOCKED
BY SEARCH ENGINES!
28 minutes
BLOCKED
BY SEARCH ENGINES!
10 minutes 16 min 21 sec
BLOCKED
BY SEARCH ENGINES!
Test 2
(Backlink research)
2221 links 1000 links 230 links 1493 links 1925 links
Test 3
(Site structure analysis)
383 pages No functionality No functionality 2517 pages
INCORRECT RESULTS!*
558 pages
INCORRECT RESULTS!*

SEO tools review for speed: compare SEO PowerSuite, Web CEO, Market Samurai, Advanced Web Ranking and IBP (Internet BusinessPromoter)


Web CEO, IBP (Internet Business Promoter), SEO Elite, Market Samurai, Advanced Web Ranking (AWR), SEOmoz and SEO PowerSuite are the most widely-used search engine optimization tools out there, and all promise you growth of rankings and profits boost. But just like any thing you're buying, SEO tools have good and bad points standing behind their promises, and it's better to take a chance and weigh the pros and cons before investing your money into a particular website optimization and promotion tool.

This comparison will help you figure out if the software you're planning to use will do all you need to promote your websites. That's your chance to not simply compare the top four SEO tools, but see the most valuable and unique features of each software pointed out.

You'd better take a careful look to choose what better suits your needs. These tables show you a brief overview of important features. And for detailed SEO software reviews and screenshots, click the software titles here or in the tables.

Feature Web CEO IBP (Internet Business Promoter) SEO Elite Market Samurai Advanced Web Ranking (AWR) SEO PowerSuite SEOmoz
Keyword research     Not included in SEO Elite        
Free version Yes (15-day trial) Yes (very limited)   Yes (12-day trial) Yes (30 day trial) Yes Yes (30 day trial, CC required!)
Number of keywords suggested 1000 Unlimited   Unlimited Unlimited Unlimited 200 keywords/site cap (from Google Analytics)
Number of competing sites Yes Yes   Yes Yes Yes Up to 3 (rank checks), up to 4 (backlink research)
KEI Yes Yes (not in free version)   No No Yes No
Highlighting words with high KEI Yes No   No No Yes No
Different keyword suggestion mechanisms Yes Yes   Yes Yes Yes No
Google Keyword Suggestion Yes Yes   Yes Yes Yes No
Yahoo! Search Assist No No   No No Yes No
Ask TypeAhead Search Suggestions No No   No No Yes No
Mixing keywords No Yes   Yes No Yes No
Misspellings No Yes   No No Yes No
Choice of types of misspellings No No   No No Yes No
Keyword Combination No Yes   No Yes Yes No
Length of keyphrase No No   Yes No Yes No
Your current ranking for each keyword No No   Yes Yes Yes Yes
Customizable workspaces No Yes   Yes No Yes No
Advanced workspace filters No No   A limited set of filters Yes Yes Yes
Runs on Windows Yes Yes   Yes Yes Yes Yes
Runs on Mac OS X No No   Yes Yes Yes Yes
Runs on Linux No No   No Yes Yes Yes
Quick search through keywords No No   No No Yes No (only filters)
Wizards Yes Yes   No Yes Yes Yes
Inner explanations of SEO notions No Yes   Yes Yes Yes Yes
Google API key Yes No   No Yes Yes No
Yahoo! API key No No   No Yes Yes No
Bing API key No No   No No Yes No
Data migration to spreadsheets No Yes   Yes Yes Yes Yes
Generating keyword reports Yes No   No Limited Yes Yes (sent to your email)
Emailing reports to clients automatically No Yes   No Yes Yes Yes (once a week)
Keyword data available for printout Yes Yes   Yes Yes Yes Yes (via export to PDF)
Saving reports in PDF (HTML) Yes Yes   No Yes Yes only in PDF
FTP upload of reports to make them available online No No   No Yes Yes No
Scheduling keyword research and reporting tasks Yes Yes   No Yes Yes No
Proxy Rotation Yes No No Yes No Yes No
CAPTCHA recognition No No No No No Yes No
  Web CEO IBP (Internet Business Promoter) SEO Elite Market Samurai Advanced Web Ranking (AWR) SEO PowerSuite SEOmoz
Writing optimized content (onpage optimization)     There's no explicit function in SEO Elite, just some on-page analysis present in section 1. Not included in Market Samurai There's no this explicit function in AWR, just some keyword analysis present    
Creating optimization strategy based on competition research Yes Yes No   No Yes No
Unlimited number of sites to check Yes Yes Yes   No Yes No
"Stop" words (omitting or indicating articles, prepositions and other words search engines don't take into account) Yes Yes No   No Yes No
Number of keywords to enter and analyze 3 max 1 Keywords not entered — the software analyzes only those present on the page   No Unlimited, but 3 is recommended 1
Choosing the search engine for which to optimize the webpage No Yes No   No Yes Yes
Optimization rate of the page No Yes No   No Yes No
Optimization rate of each page element No Yes No   No Yes No
Optimization score of the webpage No Yes No   No Yes Yes
Main onpage factors Yes Yes No   No Yes Yes
Main offpage factors Yes Yes Yes   No Yes No
Display of keywords, as viewed by search engines Yes No No   No Yes No
Clear display of each page element No Yes No   No Yes No
Recommendations for optimized content Yes Yes No   No Yes Yes
Keyword density analysis Yes Yes Yes   Yes Yes No
Unlimited number of keywords for density analysis Yes No Yes   Yes Yes No
Displaying the number of page elements containing a keyword No No No   No Yes Yes
Displaying words other than specified keywords No Yes N/A   Yes Yes No
Analyzing words other than specified keywords No No N/A   Yes Yes No
Comparison with competition Yes Yes No   Yes Yes No
SEO tips in the report Yes Yes No   No Yes No
SEO tips in the software No Yes No   Yes Yes Yes
Wizard Yes Yes No   Yes Yes Yes
Google API key Yes No Yes   Yes Yes No
Yahoo! API key No No No   Yes Yes No
Bing API key No No No   No Yes No
Data migration to spreadsheets No No No   Yes Yes Yes
Generating onpage optimization reports Yes Yes No   No Yes Yes
Emailing reports to clients automatically No No No   Yes Yes Yes
Reports available for printout Yes Yes No   Yes Yes Yes
Saving reports in PDF (HTML) Yes Yes No   Yes Yes Only in PDF
FTP upload of reports to make them available online Yes Yes No   Yes Yes No
  Web CEO IBP (Internet Business Promoter) SEO Elite Market Samurai Advanced Web Ranking (AWR) SEO PowerSuite SEOmoz
Link Building             This module is not present in SEOMoz
Finding quality link partners in the leading search engines Yes Yes Yes Among Web 2.0, blogs and forum only Yes Yes No
Search for potential partners among sites linking to your competitors Yes Yes Yes No Yes Yes No
Finding sites that already link to you Yes Yes Yes Yes Yes Yes No
Scanning links from a specific webpage No Yes No No No Yes No
Checking potential link partners' Google PR Yes Yes Yes Yes Yes Yes No
Checking link partners' link popularity Yes No No Yes No Yes No
Checking link partners' Alexa rank Yes Yes Yes No Yes Yes No
Measuring your own website's popularity over time Yes No No Yes Yes Yes No
Sending personalized emails using customizable templates Yes Yes No No No Yes No
Email variables Yes Yes Yes No Yes Yes No
Bulk email correspondence Yes No No No Yes Yes No
Automatic cycle of email correspondence Yes Yes No No Limited Yes No
Receiving and organizing emails from your link partners No No No No Yes Yes No
Automatic email address mining Yes Yes Yes No No Yes No
Generating link pages No Yes Yes No Yes (HTML skills required) Yes No
Customizable link pages No Yes No Yes Yes Yes No
Do the generated links pages support categories? No Yes Yes No Yes Yes No
Manageable workspaces No No No Yes No Yes No
Filters for partner lists Yes No No No Yes Yes No
Checking if link partners link back to you Yes Yes Yes No Yes Yes No
Displaying the status of a link partner and managing statuses No Yes Yes No Yes Yes No
Updating multiple link partners' properties at once No Yes No No Yes Yes No
Built-in browser to view websites and generated links pages No Yes No Yes No Yes No
Finding and autocompleting link submission forms No Yes Yes No No Yes No
Making your links page available online via FTP No Yes No No Yes Yes No
Google API key Yes No Yes No Yes Yes No
Yahoo! API key No No No Yes Yes Yes No
Bing API key No No No No No Yes No
Data migration to spreadsheets No Yes No Yes Yes Yes No
Generating link building reports Yes Yes No No Yes Yes No
Emailing reports to clients automatically Yes No No No Yes Yes No
Reports available for printout Yes Yes No No Yes Yes No
Saving reports in PDF (HTML) Yes Yes No No Yes No No
FTP upload of reports to make them available online No No No No Yes Yes No
  Web CEO IBP (Internet Business Promoter) SEO Elite Market Samurai Advanced Web Ranking (AWR) SEO PowerSuite SEOmoz
Competition research for link building   This module is not present in IBP, some data gets collected, but is not organized          
Building linking strategy based on competition research No No No No No Yes No
The domain of the linking site Yes No No No Yes Yes Yes
The exact URL from which the backlink stands. Yes Yes No Yes Yes Yes Yes
TLD research No Yes Yes .edu and .gov links only No Yes Yes
Ability to find sitewide links No No No Yes No Yes Yes
Google PageRank of a domain No Yes No No Yes Yes No
Google PageRank of each page Yes No No Yes Yes Yes No
The number of outbound links No Yes Yes No Yes Yes No
The total number of links on a webpage No Yes Yes No Yes Yes No
Link value of a potential backlink No relevance No No No Yes No
Marking pages that may provide the best link value No relevance No No Yes Yes No
Page's title Yes No Yes No No Yes Yes
Does a page really link back? No Yes Yes No Yes Yes No
Link's anchor text No Yes Yes Yes Yes Yes Yes
Link's anchor URL No Yes No Yes Yes Yes Yes
IP address of the linking site No Yes Yes No Yes Yes No
Country of the linking site No No No No No Yes No
Retrieving contact info Yes Yes No No Yes Yes No
Yahoo! and DMOZ listings Yes No No No Yes Yes No
Alexa traffic rank No Yes No No Yes Yes No
Domain age No No Yes No Yes Yes No
Google API key Yes No Yes No Yes Yes No
Yahoo! API key No No No No Yes Yes No
Bing API key No No No No No Yes No
Data migration to spreadsheets No No No Yes Yes Yes Yes (CSV file)
Generating link strategy reports No No No No No Yes Yes (sent to your email)
Emailing link strategy reports to clients No No No No Limited Yes Yes
Reports available for printout No No No No Yes Yes Yes
Saving reports in PDF (HTML) No No No No Yes Yes Only in PDF
FTP upload of reports to make them available online No No No No Yes Yes No
  Web CEO IBP (Internet Business Promoter) SEO Elite Market Samurai Advanced Web Ranking (AWR) SEO PowerSuite SEOmoz
Checking performance (tracking rankings for keywords)              
Indicate how your site ranks for each keyword Yes Yes Yes Yes Yes Yes Yes
Rich search engine choice Yes Yes No 3 Yes Yes 3
Selecting multiple search engines based on country and language Yes Yes No 3 Yes Yes 3
Research as many keywords as you like Yes 10 in free version
Unlimited in a paid version
Yes Unlimited Unlimited Unlimited 300 KWs per 5 campaigns cap
Number of search engines used at a time Unlimited 1 in free
Unlimited in a paid version
5 3 Unlimited Unlimited 3
Number of search engine result pages to check Unlimited 3 in free version
Unlimited in paid version
Unlimited, but pages after first rarely get correctly parsed Unlimited Unlimited Unlimited 5
Manageable workspaces No 1 in free version
Unlimited in a paid version
No Yes No Yes No
Customizable filters Yes No No No Yes Yes No
Competition for keywords Yes No No Yes Yes Yes No
Number of searches No No No Yes Yes Yes Yes
KEI for keywords No No No No No Yes No
Advanced search safety settings Yes Only human emulation No Using proxies only Yes Yes No
Google API key Yes No Yes No Yes Yes No
Yahoo! API key No No No No Yes Yes No
Bing API key No No No No No Yes No
Human Emulation Yes Yes No No Yes Yes No
Random User Agents rotation Yes No No No No Yes No
Proxy Rotation Yes No No Yes No Yes No
CAPTCHA recognition Yes No No No No Yes No
Competitors' rankings Yes Yes Yes Yes Yes Yes Yes
Adding keywords from the keyword suggestion tool Yes No No Yes Yes Yes Only from Google Analytics
Integrated keyword research No No (keyword research is made in a separate tool) No Yes Yes Yes Yes
Adding keywords from a text file or a spreadsheet Yes No No Yes Yes Yes Yes
Typing in keywords manually Yes Yes Yes Yes Yes Yes Yes
Adding many keywords at a time No Yes Yes Yes Yes Yes Yes
Adding color markers to keywords Yes No No No Yes Yes No
Displaying keyphrase length No No No Yes No Yes No
Wizards No No No No Yes Yes Yes
Comparing ranking results from different dates Yes Yes Yes Only last checked Yes Yes Only last checked
Comparing ranking results with the best/poorest result Yes No No No Yes Yes No
Viewing results grouped by SE or by keyword Yes No No Yes Yes Yes Yes
Preferred SEs Yes Yes No Yes Yes Yes Yes
Reports view Yes Yes No No Yes Yes No (can request to be sent to email)
Displaying meta descriptions of webpages Yes No No No No Yes Yes
Progress Graphs Yes No Yes Yes Yes Yes Yes
Setting time period for which to build a progress graph No No No No Yes Yes No
Data migration to spreadsheets No Yes No Yes Yes Yes Yes
Generating ranking reports Yes Yes No No Yes Yes Yes (sent to your email)
Emailing reports to clients automatically Yes No No No Yes Yes Yes
Reports available for printout Yes Yes No No Yes Yes Yes
Saving reports in PDF Yes Yes No No Yes Yes only in PDF
FTP upload of reports to make them available online Yes No No No Yes Yes No
Scheduling rank checking and reporting tasks Yes Yes No No Yes Yes No

Web CEO, IBP (Internet Business Promoter), Market Samurai and SEO PowerSuite all have free versions — you can use them before you decide to make a purchase. SEO Elite doesn't provide a free or trial version. Therefore, we tested the paid version of SEO Elite, free trial versions of Web CEO, IBP, AWR and Market Samurai, and both free and paid versions of SEO PowerSuite. All tools ran smoothly on Windows, and we didn't see any crucial bugs in WebCEO, IBP, AWR, Market Samurai or SEO PowerSuite. (Please note that SEO PowerSuite also works on Mac OS X and Linux without restrictions.)

Take a look at more detailed reviews of these SEO tools to make the best choice:


And if you're already using any of the above tools WebCEO, IBP (Internet Business Promoter), SEO Elite, Market Samurai, Advanced Web Ranking (AWR) or another commercial web site promotion tool you can get SEO PowerSuite at an indecently low price. Just go here to claim your competitive discount. Note that this offer may end any time.


Even if you don't own any other search engine optimization tool, you can save some cash with SEO PowerSuite.

Comparison was done in 2009. Quite sure there may be updates to any of these web promotion/management programs. We're going to update this comparison, so if any new features appear in the reviewed SEO software (WebCEO, IBP, SEO Elite, Market Samurai, Advanced Web Ranking or SEO PowerSuite), we'll try to mention them here (Update: we recently added a detailed SEOmoz review on a separate page). If you see any omissions or errors, please let us know!