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Home of the best Internet Marketing tools

Review of the best SEO tools.
SEO PowerSuite, Moz, SEMRush, Raven, SEOProfiler, WebCEO, HubSpot and other software alternatives.

There are far too many SEO tools out there, more than you can find the time to try and evaluate. Now you don't need to waste your time checking out all possible alternatives and find the best SEO software for your needs.

We found the most prominent SEO tools, and compared them feature to feature, button to button, price to price. This unbiased, facts-only software comparison will help you make a perfect choice.

Check this quick comparison to find the best alternatives, or click "Review" next to any tool's name to check extensive reviews of different search engine optimization tools.

Price for 1 year Projects Keywords Backlinks researched SEs to track Crawled pages Data delivered immediately? Years in the market
SEO PowerSuite
9.9/10
$299
+$99.95
(optional)

Unlimited

Unlimited

Up to 40K per site

Unlimited

Unlimited

Immediate

11 years
Moz
8.8/10
$1188
5

350

Up to 10,000

3

250,000

7 days

11 years
SEMRush
9.3/10
$839
5

500

10,000

Up to 29

20,000 per project

Immediate

7 years
Raven tools
6.2/10
$1188
Unlimited

Unlimited

50,000

2

1,000 per day

Depends on the type of data

8 years
HubSpot
7.8/10
$2400
+$600
(Onboarding fee)

1

1,000

Up to 1,000 per site

1

Crawled less than 1%of site's pages

Immediate ranks. Crawling after appr. 7 days.

9 years
IBP (Internet Business Promoter)
6.2/10
$249.95
+$109.9
(maintenance)

5

Unlimited

Very few links are found, but no limit is specified

452

No such feature

Immediate

18 years
SEOProfiler
7.9/10
$1199.4
50

1,000

Up to 200,000 links per site

3

Up to 25,000 per site

Immediate

3 years
AWR cloud
6.6/10
$1188
Unlimited

7,000

No link functionality

Unlimited

No on-page functionality

Immediate

2 years
WebCEO online
8.1/10
$1188
5

200

1,000 per project, 5K total

Unlimited

1,000 per project, 5K total

Depends on the type of data

4 years (web-based). 15 y since desktop.
Majestic
13/37
$947.88
Unlimited

n/a

Up to 5K links per site

n/a

n/a

Immediate

11 years
Ahrefs
13/37
$2,148
Unlimited

n/a

Up to 25K links per site

n/a

Up to 100K pages

Immediate

4 years
Number of keywords suggested Indicate potentially profitable keywords Competitiveness of keywords Search Volume for keywords Keyword suggestion sources Current rankings for researched keywords Actual traffic data on researched keywords Keyword Difficulty CPC metrics
SEO PowerSuite
9.9/10
Unlimited
17 sources Google Adwords, Spy on competitors, Google Analytics, SEMRush, misspellings and more
Moz
8.8/10
None
Bing only

None (no suggestions)
SEMRush
9.3/10
Unlimited
Shows competitiveness for CPC, not SEO

Phrase match keywords, Related keywords

Very good
Raven tools
6.2/10
From Google AdWords only, up to 300
Only Google AdWords

Data simply taken from your AdWords account
HubSpot
7.8/10
1000

1 unknown source

"Approximate" ranking

up to 3,000 visits
IBP (Internet Business Promoter)
6.2/10

Unlimited
1 source + 7 tweaking mechanisms (ex. misspellings)
SEOProfiler
7.9/10

Unlimited

Only indicates low-competition words

Only local

One unknown (Google AdWords?)

Only in Rankings monitor, up to 1,000 keywords
AWR cloud
6.6/10

Unlimited

Only Google AdWords
WebCEO online
8.1/10

A few dozens (no exact number)

Only for AdWords, not for organic search
Google AdWords, Competitors
Majestic
13/37

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a
Ahrefs
13/37

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a
How many SEs Search Range Monitoring of competitors ranks Scheduled and on-demand checks Ranking history Local rank tracking Other rank tracking
Universal, Mobile, YouTube Video
Traffic to ranking comparison extra: tag or group keywords
SEO PowerSuite
9.9/10
456 1000
Moz
8.8/10
3 50
Automated only

Universal
SEMRush
9.3/10
Google 100
On-demand and automated

Up to 90 days

Mobile No Universal

% of traffic displayed

Very good
Raven tools
6.2/10
Google through GWT, Bing through BWT As shown in GWT
Automated only
HubSpot
7.8/10
1 100

Automated only

Campaigns
IBP (Internet Business Promoter)
6.2/10

452

500

Possible, but too messy to use

On-demand and automated
SEOProfiler
7.9/10

3

100

Summary-like style

Automated only
AWR cloud
6.6/10

>400

100

Summary-like style

Automated only
WebCEO online
8.1/10

Unlimited

30

On-demand and automated
Majestic
13/37

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a
Ahrefs
13/37

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a
Link index size Comparison of multiple sites Historic, lost and live links reporting Anti-Penalty link audit Basic link quality factors Advanced link analytics Traffic via links Backlink audit reports Import & analyze links from any source No of sites to check
SEO PowerSuite
9.9/10

613+ billion linking pages

PR, nofollow, anchor text, external & internal links on page etc.

Over 40 factors: PA/DA, Link Value, referring IP,subnet, TLD, Alexa rank, Social Media popularity, etc.

Plain text or CSV import

Unlimited
Moz
8.8/10
324 billion linking pages
basic

nofollow, anchor text

PA/DA, referring IP

Unlimited
SEMRush
9.3/10
125 billion as of 2014
basic

first seen, last seen

nofollow, anchor text, external & internal links on page

anchors report, IPs report, TLD, referring domains,

Unlimited
Raven tools
6.2/10
Majestic's 231+ billion URLs crawled (fresh)
Very inconvenient import

Unlimited
HubSpot
7.8/10
Unknown

Authority only
IBP (Internet Business Promoter)
6.2/10

No database. Uses outdated way to search for links in search engines

5
SEOProfiler
7.9/10
Unknown
Basic
As many as projects (50)
AWR cloud
6.6/10

No backlink functionality
WebCEO online
8.1/10

No own index, uses Moz and Ahrefs

5
Majestic
13/37
231+ billion URLs crawled (fresh)
Basic comparison of overall link counts

Basic
Unlimited
Ahrefs
13/37
Unknown
Basic comparison of overall link counts

Basic

Unlimited
Find link opportunities Verify link quality Build link strategy based on competition research Find sites that already link to you Find contact info Automate outreach Monitor link profile growth Verify links for nofollow etc (anti-cheater mechanism) Extra: Link analytics
SEO PowerSuite
9.9/10
Moz
8.8/10

Basic research

Basic
SEMRush
9.3/10

Possible, but no special tools

Basic
Raven tools
6.2/10

Possible, but no special tools

Basic
HubSpot
7.8/10

Authority only


Email module not meant for link building

Checks if link passes SEO credit
IBP (Internet Business Promoter)
6.2/10
SEOProfiler
7.9/10

Basic

In-house metric "Link Influence Score"
AWR cloud
6.6/10
n/a
WebCEO online
8.1/10

Basic
Majestic
13/37

Basic
Ahrefs
13/37

Basic
Technical Site Audit SEO Site Audit Tips on How to Fix Errors and Issues Sitemap generation robots.txt generation Automated and on-demand scans Site structure audit Landing page optimization ? Mobile Optimization
SEO PowerSuite
9.9/10
Moz
8.8/10

Automated only
yes
SEMRush
9.3/10

On-demand or weekly
Raven tools
6.2/10

Automated only

Basic
HubSpot
7.8/10

Basic


Basic

Automated only
IBP (Internet Business Promoter)
6.2/10
Outdated top 10 optimizer report Outdated top 10 optimizer report Outdated top 10 optimizer report
SEOProfiler
7.9/10

Automated only
AWR cloud
6.6/10
WebCEO online
8.1/10
Majestic
13/37

Basic

Automated only
Ahrefs
13/37

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a
Traffic analytics Social reputation tracker for site (Fb, Twi, G+ engagement) Export, PDF reports Help Education Support Free trial
SEO PowerSuite
9.9/10

Enterprise version
User manuals Video course SEO PowerSuite Workflow Guide SEO in Practice ebook Weekly SEO guides SEO terms glossary Live chat
Tickets
Forum
FAQ
Knowledgebase
Time-unlimited No card required
Moz
8.8/10
User manuals Knowledgebase
Blogs
Whiteboard Friday
Live chat
Tickets
Q&A forum
Help Hub
30 days
Card requir
ed ($1 charge)
SEMRush
9.3/10
User manuals
FAQ
Video tutorials
Blog
Webinars
Tickets
Phone
Time-unlimited
10 keywords, 10 links etc.
No card required
Raven tools
6.2/10
Helpdesk articles
FAQ
Blog
Webinars
Video
Tickets 30 days
No card required
HubSpot
7.8/10

Keywords only Up to 3,000 visits


Export only
User guides HubSpot Academy
Blog
Email
Twitter
Phone
Customer Forum
Designated support ($4,200 / year)
30 days
No card required
IBP (Internet Business Promoter)
6.2/10
User manual
FAQ
- Tickets Unlimited time
Limited demo version
No card required
SEOProfiler
7.9/10
User manual
FAQ
Blog Tickets 30 days
Card requir ed ($1 charge)
AWR cloud
6.6/10
User manual Blog Tickets
Phone
30 days
No card required
WebCEO online
8.1/10
FAQ
Quick start guide
Blog Tickets
Live chat
30 days
No card required
Majestic
13/37
FAQ
Glossary
Blog
Videos
Tickets
Email
1 research allowed
No card required
Ahrefs
13/37
Tooltips in the app Blog Tickets
Email
Phone
Skype
Only 10 lines in reports
No card required

The verdict on the best SEO tools from the list

SEO PowerSuite Score 9.9/10

This software is #1 among the best SEO tools because it offers:

  • all features you need to plan and execute you SEO strategy and check results
  • low fixed price for unlimited data and almost immediate data checks
  • unlimited projects, keywords, backlinks, crawled pages, search engines etc.
  • updates whenever there's a change in SEO techniques to help you adapt to change quickly

You can try SEO PowerSuite right here by taking it on a free test drive. Or order your copy and start doing SEO with SEO PowerSuite straight away!

HubSpot Score 7.8/10

Hubspot is a great platform, but it is not meant for doing SEO as it is. It is a powerful inbound marketing software platform that helps companies attract visitors, convert leads, and close customers.The SEO part of HubSpot is basic, and though it does provide some info for a marketer, it is not even 10% of what is needed to get a website or webpage to rank. If you are a marketer or a Sales person and getting top search engine rankings is not your job, you will appreciate HubSpot's marketing, lead generating and nurturing power. But if you need to run SEO campaigns, you should better look for specialized SEO tools like SEO PowerSuite.

Moz (ex-SEOMoz) Score 8.8/10

As an education portal for SEO, Moz is a great one. You find an active and experienced community and lots of materials for studying. As a software toolkit, though, Moz is less useful. It is far too limited and lacks focus. You end up jumping from one tool to another to view all the data you may find. It might be more informative in keyword research, rank tracking and link analytics. It is not cheap, and quite limited in terms of how many keywords or websites you can track, how many links you can find or what Search Engines you can target.

SEMrush Score 9.3/10

SEMrush is among the most useful software tools for keyword research. It is also a large collection of SEO tools and it offers some informative dashboards for analyzing a site's current state. SEMrush is being actively developed, but so far, it is not as informative as SEO PowerSuite in other SEO niches, ex. backlink research and rank tracking.

SEMrush is better priced than other SaaS-model tools like Moz, HubSpot or Raven, although SEO PowerSuite is still a less expensive solution with support of unlimited sites and keywords and more search engines.

Raven Score 6.2/10

This software is among the best choices because it's still named by some SEO experts as a good tool. However, we see that, unlike a few years ago, Raven tools have become considerably less useful than other toolkits in our review. Raven is pretty much just a dashboard and reporting tool where you view your Google Analytics, Google AdWords and Google Webmaster Tools and a few third-party paid tools (Majestic, Moz).

This all makes this software less useful for research, which results in too little value for the money ($99/month). For example, you can only see keyword rankings that you have in your Google and Bing Webmaster Tools accounts, no competitor rankings and no checking positions in other search engines. You only get keyword suggestions from Google AdWords. And so on. Therefore, we do recommend looking at other SEO toolkits for research. You can download SEO PowerSuite from here, or even order a license on this page.

Ahrefs Score 13/37

Ahrefs was made for finding links in the first turn, and this is the thing it is really good at. It had then been developed to offer other features, still backlink search is still its go-to functionality. It has a nicer interface and more convenient UX than Majestic. However when you need not just a big list of links, but a good understanding of where they can take you, SEO SpyGlass (the tool from SEO PowerSuite) is the winner. For a tiny fraction of Ahrefs’ price, SEO SpyGlass will find a site’s backlinks and then offer core deep link analysis and link management features you won't find anywhere else.

Majestic Score 13/37

Majestic is a great tool for finding backlinks that point (or pointed) to any website. It has quite a big index (231+ billion URLs in fresh index vs 613+ billion pages in SEO PowerSuite) and it is more modestly priced than Ahrefs (although it’s still much more expensive than SEO PowerSuite). However it is only focused on finding links, and not on determining their relevancy and quality. Usually what you would do is, find links in Majestic, then still analyze them with SEO SpyGlass (part of SEO PowerSuite toolkit). You can just as well use SEO SpyGlass for both, finding links and analyzing them.

You can try SEO SpyGlass right now at no cost. Download the SEO PowerSuite toolkit, and get SEO SpyGlass and other great SEO tools on your computer.


Need more detailed reviews of these SEO software tools?

Here is the complete index of reviews. Click on any tool to read the review and see how it compares to SEO PowerSuite.

9.9/10
13/37
6.2/10
9.3/10
13/37
4.6/10
8.8/10
6.6/10
3.2/10
8.1/10
6.2/10
3.3/10
7.8/10

What Our Users Say...

Will Bagnall
" SEO PowerSuite allows us to get pretty killer results in some really short time spans. We're massive fans of the software, and our team uses it daily to achieve and maintain our client rankings at the top of page 1 of Google. "
Will Bagnall
CEO, SUSO Digital
Gode Toner
" We've especially had great results this year with the SEO PowerSuite and currently rank in top 3 in local search for a couple of our main toner keywords :) "
Gode Toner
Melissa Cahill
" Even though we are happy with many of the features of our SaaS system, it doesn’t provide the same accurate ranking information and SERP intelligence that Rank Tracker (part or SEO PowerSuite) does. Average rankings based on Google Analytics data won’t cut it – I have too little time to spend explaining to clients why their ranking reports don’t match the reports generated by our system. Clients want to see real-time rankings, and Rank Tracker does this beautifully. It’s definitely the best keyword rank reporting tool I’ve ever seen. The new reporting features make it so much easier to customize, so I can include only the data that’s relevant to each client. And it provides clean, well-structured reports that the clients can easily understand. "
Melissa Cahill
Owner Panoptic Online Marketing, LLC

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