SEO Copywriting is an Art Form
March 11th, 2010 | Link-Assistant.Com | Posted in category GuestBoxby Justin McGill
When you think of SEO copywriting, what immediately pops into your head? If you're like most people, you probably think "keywords." Keywords are the cornerstone for any well-written SEO article, but don't make the mistake of limiting your understanding of SEO to simple keyword stuffing. Writing effectively for your website requires an understanding of how to best use an array of SEO concepts to communicate your message.
Keyword Research
Keyword research is the most important step in getting noticed by a search engine. Search engines use keywords to categorize your site and match it to queries typed into the search box, so the more specific your keywords are, the more likely you are to attract customers who are looking specifically for what your website offers. Take advantage of sites such as Wordtracker and Overture in order to determine which keywords will give you the best results, but also take the time to brainstorm and survey customers. Keyword research will give you the advantage of knowing not only which keywords will most likely bring more traffic to your site, but also which ones will be most likely to increase your conversion rate.
Keyword Placement
Knowing which keywords to use is half the battle. The other half is placing those keywords effectively. Randomly stuffing your articles with keywords is an ineffective strategy at best, and can even hurt your search engine rankings. Instead, place your keywords where they are most likely to get noticed. Important keyword positions include your domain name, page titles, article and blog post titles, headings, and the first few sentences of your text.
Heading Tags and Bold Text
Once you've chosen your keywords and placed them properly within your website content, you can fine tune your SEO strategy by using HTML tags to make sure your keywords get noticed. Heading tags pinpoint your keyword rich headings for the search engine and enable them to stand out during the search process. Primary headings receive an "h1" tag and subheadings receive subsequent heading tags, up to "h6." Your heading should look like this: <h1>Keyword Research Tips</h1>. Placing your keywords in bold text using HTML coding also highlights your keywords for the search engine, although not as effectively as heading tags. Bold text by enclosing it within an HTML tag like this: <b>Bold Text</b>.
Great Content
You can use every SEO technique in the book, but if your website offers poor quality content, you won't get the results you want. Creative and informative content that uses keywords appropriately within the context of sentences and paragraphs will keep viewers interested and encourage them to take the desired action.
About the Author
Justin is the founder and President of SEORCHERS (read: [surch-ers]) – a local web marketing firm specializing in organic search engine optimization (SEO) with a focus on converting visitors into clients. In the late 90's, Justin developed a deep fascination with web design and began to involve himself in, what is today known as, search engine optimization. With hobby-like beginnings (and obsession), he began to blaze a path for himself in SEO consultation. By early 2008, Justin had accumulated an impressive wealth of technical knowledge, lifting him to "expert status," but he wanted to put his business acumen to the test. The result was the founding of a full service internet marketing company. He offers web marketing strategies and tips through his I Do Web Marketing blog and today, SEORCHERS is a tremendously successful and rapidly growing powerhouse in the SEO Service arena!
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