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SEO Strategy in 2021
The Definitive Guide
Google SEO
The Definitive Guide to SEO Strategy in 2021
We've selected eight essential areas of SEO to prioritize in the upcoming year. They are not exhaustive but will take you about 90% of the way.
Andrei Prakharevich
•
Jan 12, 2021
10580
•
14
•
12-min
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Google Discover
How to Optimize Your Content
Content Optimization
Google Discover: How to Optimize Your Content
Google Discover is becoming a huge source of traffic, but how do you get featured? We've put together a list of things that might give you an edge.
Andrei Prakharevich
•
Jan 05, 2021
9217
•
0
•
6-min
SEO Metrics
9 KPIs To Watch When Doing SEO
Google SEO
9 Essential Metrics to Watch When Doing SEO
Does SEO even work? Use these metrics to measure SEO results and guide your optimization effort.
Andrei Prakharevich
•
Dec 11, 2020
6505
•
13
•
9-min
Keyword Research Link Building Content Optimization Technical SEO Local SEO Google Algo Updates Competitive Analysis SEO PowerSuite Guide SEO PowerSuite News On-page Optimization Mobile SEO SEO Case Studies SEO Research Google SEO Alternative Search Engines Digital Marketing SMM
Update Old Content
for a Quick Boost in Search
Update Old Content for a Quick Boost in Search
If you are not updating old content systematically, then you are missing out on one of the most powerful SEO strategies. Here is how to do it right.
Andrei Prakharevich
•
Oct 20, 2020
8260
•
10
Perfectly Optimized Landing Page
SEO Guide
SEO Guide to a Perfectly Optimized Landing Page
If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.
Katherine Stepanova
•
Oct 06, 2020
28898
•
51
HTML Tags for SEO:
To Use or Not to Use?
HTML Tags for SEO: to Use or Not to Use?
HTML tags guide search engines and improve user experience, but are they important as they used to be? Check out 7 HTML tags that still matter for SEO campaigns: title, description, Open Graph, and more.
Valerie Niechai
•
Sep 30, 2020
23803
•
169
New Website SEO
How to Avoid the Sandbox Effect
New Website SEO: How to Avoid the Sandbox Effect
Struggling to rank a new website? Here are some SEO tips on how to fight the sandbox effect and show Google that your website can be trusted.
Andrei Prakharevich
•
Sep 29, 2020
13803
•
11
Keyword Cannibalization
How to Detect And Deal With It
How to Detect And Deal With Keyword Cannibalization
What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.
Volha Belakurskaya
•
Sep 21, 2020
2544
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9
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New Features
SEO Alerts to Your Inbox
New in SEO PowerSuite
New Feature: SEO PowerSuite's Email Alerts
Use SEO PowerSuite's alerts system to get immediate email updates on your website’s SEO metrics: get the full picture, from new backlinks to audit results.
New Content Editor
In WebSite Auditor
The Easiest Way to Write SEO-Friendly Content
Happy to announce we've released the fully revamped Content Editor module in WebSite Auditor. From now on, it’s less than simple to write SEO-friendly content (and create SEO tasks for your copywriters)!
Backlink History Data
In SEO SpyGlass
Historical Backlink Data in SEO SpyGlass
Tap into the historical backlink data base to find out how many backlinks your website gained and lost in any period of time.
Competitors' Top-Performing Pages
And Other Competition Research Features
Find Your Competitors' Top-Performing Pages (and more competition research features)
Take a quick look at the new handy features we've rolled out in Rank Tracker and SEO SpyGlass.
Find Top SEO Competitors
For Any Website or Entire Topic
Find Top SEO Competitors For Any Website or Entire Topic
Is there a way to quickly analyze the SEO competitive landscape? How could you look beyond standalone keywords, and see who you compete with across the whole topic or niche? From now on, you can do that with Rank Tracker's new Domain Competitors and Topic Competitors features.
New Keyword Research Features
In Rank Tracker
New Rank Tracker Features for Keyword Research
We've released a few very important updates in Rank Tracker - download the latest version to check them all out.
Keyword Gap Analysis
In Rank Tracker
Keyword Gap Analysis - Competitors' SEO Keywords You Don't Rank For Yet
Meet a much-anticipated keyword gap feature in Rank Tracker. A no-brainer competitive research tool to identify new keyword opportunities.
Content-to-Keyword Map Builder
In WebSite Auditor
Keyword Map Builder in WebSite Auditor
A new, convenient way to map keywords to website content.