User Experience:

• It takes 3-4 clicks to get from the home page http://www.jabylay.co.uk to certain products pages. Revise the categories tree to reduce the number of steps required to make a purchase.

• “Add to cart” button should be more prominent and differ from the other buttons.

• The “Related Products” section might be useful. E.g. singing bowl sticks match with signing bowl cushions.

• “Who is online” section in the sidebar is probably redundant.

• Use proper text formatting, line spaces, bulleted lists, etc. It’s hard to read and percept absolutely plain text.

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User Experience:

• The design of www.welcome2belgium.com looks slightly incomplete without the footer. Footer is a great spot to place links to such pages as privacy policy or your disclaimer. In this way you make primary navigation elements less cluttered by omitting non-landing and non-selling pages. It’s also a great place for the copyright string and brief company information (official business name, location, and phone number). Such information sends users signals of trust and may improve the conversion rate.

• Surely, it’s hard to keep all your social profiles updated and simultaneously develop the communities in G+, Facebook, or LinkedIn. If, for example, your G+ profile is too lean or has no information at all – remove the badge from the website until you get back to it. As a rule of thumb, do not point users to any information sources that are not going to contribute to the conversion.

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User Experience:

• www.poolsafetyfences.com lacks better and bigger pictures of the products. The thumbnails are often so small that you can’t possible figure out what is actually in them and when you click on them you find out that there is no bigger image (see the screenshot below).

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User Experience:

• Try to use unified font styles throughout all the pages of your website www.freedombathproducts.com. For example, use the same font color (black or gray) for normal text and a larger size bold font for titles.

• Fix hover action for the images: once mouse pointer is over an image the content below it jumps a few pixels down.

• Use the images of higher quality.

• The navigation elements (the header menu) should me more prominent. Arrange links in the header menu in a more logical way. It should lead the visitors through the conversion funnel. E.g., Home – Products/Services – Pricing – Order Form.

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User Experience:

Old-fashioned design and confusing inconsistent page layout should be among the top priorities in your need-to-fix-this task list. Make sure the navigation elements are easy to read, get rid of the fancy fonts like this:

Include more filtering options in the apartments search. Apart from the location and availability dates most users would be willing to search by price, number of bedrooms, etc. Fix the layout of the pages with the detailed description of the individual apartments.

Links leading to the order page should be more prominent. The website lacks call to action signals.

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User Experience:

When reviewing www.djmmusic.com we really enjoyed the consistent navigation and handy products search functionality. Despite a huge selection of items the users may find what they’re looking for in a few clicks. Breadcrumbs don’t let you get lost in the categories tree and are a better alternative to outdated html sitemap concept.

Clickable rating badges at independent websites add up to the website’s trust and might improve the conversions - well done!

Similarly SSL badges tell users that the website correctly handles the sensible information during transactions.

There are useful meaningful products descriptions and reviews and quality products images.

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User Experience:

• Rearrange the navigation and page tree of cranberrycornersgiftbaskets.com. A good starting point is the header navigation menu. It should probably include such items as “Home”, “Products”, “Faq”, and “Contact Us/ About Us”. The “Products” page should feature search and filter functionality or some sort of categories navigation. If you implement these improvements, you will create a concise conversion funnel for the users.

• The pagination would be very welcome, where the lists of products exceed one screen fold.

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User Experience:

• The required fields are not clearly marked on the shopping cart page.

• There are pages that have no content, like “Plastic Cards” or “Notepads”. If you discontinued these products permanently, remove the pages from all the navigation elements and redirect the URLs to the 404 page.

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User Experience:

The overall design and typography of www.lavandablu.com need a major lift up. It’s also vital for your website to add a gallery with high quality fancy photos. It might be one of the most important selling factors.

SEO Factors:

If you intend to reach out to a multilingual audience with this website, we would recommend you to change and improve the URL structure of the website. As for now, language switching is triggered by the URL parameter (e.g. “?taal=DE”). Furthermore, it makes the content management script return all the pages in the respective language even if this parameter is not included in their URL until you switch to the other language. It is confusing indeed.

You’d rather put the regional versions of the website to subdomains (e.g. it.lavandablu.com, de. lavandablu.com, etc) or subfolders (e.g. lavandablu.com/it , lavandablu.com/de, etc). From the SEO point of view, both options are equivalent. Once all the regional pages are assigned proper URLs you may go on and optimize them using the standard SEO best practices. Be sure you do this URL trick before you start the link-building campaign.

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Cheers,
SEO Crash-Test Team

P.S. This is where you can submit your site for SEO Crash-Test review.

User Experience:

The website www.lochfyne-restaurants.com provides all the information one would expect to get at a restaurant website - from locations to seasonal special offers and detailed menus. It’s easy to browse the pages: the navigation is comfortable. It’s great that the important bits of information don’t come over the fold of the page. It’s also good that you are using call to action widgets in the right sidebar; they surely improve user engagement with the website.

To make your website even better, try to reduce the number of the required fields in the feedback forms. Ideally, it should not go further than ‘Name’ and ‘E-mail’ or ‘Phone Number’.

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