Best Practices 2020
Internal links are not as powerful a ranking factor as backlinks, but, when implemented correctly, they can help you bring some of your pages forward in search.
The Beginner's Guide
Structured data is one of the more exciting SEO topics — it offers a wealth of search benefits, but is still severely underutilized by website owners. Use this guide to take full advantage of this often-overlooked search enhancement.
For an SEO-Friendly Website
A good CMS saves time, costs, and, if equipped with the right set of features, makes the life of an SEO marketer easier. But which CMS should you pick for your website? How do they differ? What should you look for as an SEO?
The SEO Implications
A scientific approach to understanding how search algorithms work on text classification and retrieval of relevant documents in response to a user query.
How to Stay Safe from Each
Duplicate content is a big topic in the SEO space. When we hear about it, it's mostly in the context of Google penalties; but this potential side effect of content duplication is not only blo7 Sneaky Typeswn up in importance, but also hardly the gravest consequence of the issue.
All of dangerous scenarios are preventable if you know where duplicate content may hide, how to detect it, and how to deal with it. In this article, I'm going to outline the 7 types of content duplication — and how to tackle each.
What to Choose?
Search engine optimization has gradually evolved from a stand-alone activity to an integral part of the online marketing mix. SEO managers, PPC managers, SMM managers, community managers, You-Name-It managers should play together to squeeze maximal ROI out of the marketing budget. In practice, however, businesses have to opt for fewer online marketing channels. This guide will help you decide when and why to choose between SEO and PPC, and how to combine them so that you get most of your presence in SERPs.
The Definitive Guide
Voice search, artificial intelligence, and machine learning are among the top buzzwords of the past twelve months. SEOs detected about 5 Google algorithm updates in 2017 and all we know about them are various sorts of rumors and speculations. So, to help you get to grips with the uncertainty, I've prepared a list of recommendations SEOs should focus on right now.
Quick Start Guide
WordPress is often referred to as one of the most SEO friendly CMSs out there. However… WordPress doesn't come optimized out of the box and SEO for a WordPress website takes a lot of work.
To help you make your WordPress website hit page #1 of Google, I've put together an SEO's guide to WordPress: your ultimate reference for tuning up a WordPress-based website for maximum SEO results.
11 Essential Steps
Doing marketing for e-commerce websites is associated with very specific challenges. First, e-commerce website promotion requires the marketer to balance between user experience, conversion optimization, and SEO. Second, online stores are typically large-scale and complicated — so trivial on-page optimization tasks can turn into a never-ending nightmare. In this guide, you'll find a set of content and technical issues anyone doing e-commerce SEO will face, and actionable how-tos and time-saving tricks on tackling them.