Yauhen Khutarniuk
Yauhen Khutarniuk

Yauhen started off in Internet Marketing over 15 years ago, coming a long way from junior link builder to Head of SEO and PPC at SEO PowerSuite. He is into all things SEO, snowboarding, web analytics, PPC, and cycling, a lifelong learner.

Best Practices 2022
Internal links are not as powerful a ranking factor as backlinks, but, when implemented correctly, they can help you bring some of your pages forward in search.
Yauhen Khutarniuk
Jul 20, 2022
39044
SEO Case Study
As you might have noticed, over a month ago Link-Assistant.Com's website has migrated from HTTP to HTTPS. The migration was no piece of cake, but all the effort has truly paid off — we went through the process with no harm to our rankings and organic traffic. And now, as all the dust has settled after the migration, I decided to sum up our experience in this case study, full of practical tips and advice.
Yauhen Khutarniuk
Jul 19, 2022
7984
What to Choose?
Search engine optimization has gradually evolved from a stand-alone activity to an integral part of the online marketing mix. SEO managers, PPC managers, SMM managers, community managers, You-Name-It managers should play together to squeeze maximal ROI out of the marketing budget. In practice, however, businesses have to opt for fewer online marketing channels. This guide will help you decide when and why to choose between SEO and PPC, and how to combine them so that you get most of your presence in SERPs.
Yauhen Khutarniuk
Jul 19, 2022
6654
The SEO Implications
A scientific approach to understanding how search algorithms work on text classification and retrieval of relevant documents in response to a user query.
Yauhen Khutarniuk
Jul 18, 2022
8612
Content duplication is talked about a lot, and we can all agree that you should create unique content for your site's every page. But... In reality, duplicate content mostly arises without the webmaster knowing: server settings and site architecture can trick Googlebot into thinking there're a few versions of the same pages on your site. In this post, I'll talk about the 7 common types of duplicate content and share tips on how you can check and protect your site against them.
Yauhen Khutarniuk
Jul 12, 2022
1260
Here's a list of SEO pros to follow on Twitter. They are fast, have relevant experience, and personal opinion, and can also have a decent chat with you.
Yauhen Khutarniuk
Sep 06, 2021
499
Top rankings for competitive keywords is definitely the case of PDFs. So here are some tips on optimizing your PDFs for search results.
Yauhen Khutarniuk
Sep 06, 2021
311
In this post, you'll find a detailed description of the top 5 SEO forums, with stats and a drill-down of marketing options
Yauhen Khutarniuk
Sep 06, 2021
705
Using header tags, you can tell users and search engines about the different sections of content and what a particular section is all about.
Yauhen Khutarniuk
Sep 06, 2021
397