And How to Stay Safe
Should you be worried about negative SEO? Learn about the most common threats and ways to stay safe.
The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
SEO isn't either off-page or on-page. The technical part of the process is just as important; in fact, if you don't get the technical foundation right, your other SEO efforts might bring no results at all.
In today’s SEO guide, I'll focus on the main aspects of technical SEO and SEO audit tools that will help you maximize usability, search engine crawling, indexing, and ultimately improve rankings of your site.
Boost Your SEO Traffic with Bing
5 reasons why Bing is definitely worth your SEO effort, and 6 most important Bing ranking factors to optimize for.
9 Reasons And SEO Fixes
Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.
Is out of Beta!
Through a couple of months of user-testing and developer bug-fixing, we're out of beta, better, handier and with all the feature add-ons you asked for!
And how to Optimize for Them
Starting with Google's Pigeon update back in 2014, local SEO has been getting more and more like general, non-local SEO. About a year ago, Possum seemed to make things even trickier with different SERPs returned in response to teeny-tiny variations in search queries. By looking at several studies, I tried to put together the factors that are most important for local rankings in Google. Some of those were… unexpected to say the least.
The Whats & Whys
As Google's search results grow increasingly personalized, accurate rank tracking is becoming a challenge. The concept of accuracy itself has become somewhat vague: if there are as many SERP variations as there are locations, which one should you consider "accurate"? In this post, I'll look at the different ways Google personalizes search results, their impact on SEO, and tips to ensure that personalization doesn't falsify your ranking data.
Google's results can be misleading, biased, or just wrong — and when we spot the obvious blunders, we tend to laugh them off. "That's alright, computers make mistakes". But what about the information that we don't know is incorrect or incomplete? And what about deliberate wrongness? Let's look into Google's search quality crisis, the possible reasons behind it, and the implications it has for how we form opinions about the world.