Masha Maksimava
Masha Maksimava

Masha started as a Marketing Manager at SEO PowerSuite and moved to being a Head of Product & Marketing at Awario. Her field of expertise covers SEM, PPC, and social media.

And How to Stay Safe
Should you be worried about negative SEO? Learn about the most common threats and ways to stay safe.
Masha Maksimava
Nov 02, 2020
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Boost Your SEO Traffic with Bing
5 reasons why Bing is definitely worth your SEO effort, and 6 most important Bing ranking factors to optimize for.
Masha Maksimava
Aug 27, 2020
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9 Reasons And SEO Fixes
Are you seeing a sudden drop in Google rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.
Masha Maksimava
Jul 28, 2020
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Is out of Beta!
Through a couple of months of user-testing and developer bug-fixing, we're out of beta, better, handier and with all the feature add-ons you asked for!
Masha Maksimava
Mar 11, 2018
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And how to Optimize for Them
Starting with Google's Pigeon update back in 2014, local SEO has been getting more and more like general, non-local SEO. About a year ago, Possum seemed to make things even trickier with different SERPs returned in response to teeny-tiny variations in search queries. By looking at several studies, I tried to put together the factors that are most important for local rankings in Google. Some of those were… unexpected to say the least.
Masha Maksimava
Sep 26, 2017
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The Whats & Whys
As Google's search results grow increasingly personalized, accurate rank tracking is becoming a challenge. The concept of accuracy itself has become somewhat vague: if there are as many SERP variations as there are locations, which one should you consider "accurate"? In this post, I'll look at the different ways Google personalizes search results, their impact on SEO, and tips to ensure that personalization doesn't falsify your ranking data.
Masha Maksimava
Aug 22, 2017
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Google's results can be misleading, biased, or just wrong — and when we spot the obvious blunders, we tend to laugh them off. "That's alright, computers make mistakes". But what about the information that we don't know is incorrect or incomplete? And what about deliberate wrongness? Let's look into Google's search quality crisis, the possible reasons behind it, and the implications it has for how we form opinions about the world.
Masha Maksimava
Jul 25, 2017
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An Interview with a Pro SEO
Paid link building isn't something a lot of SEOs are willing to openly talk about — not if they do it, anyway. Perhaps that's what makes it a tactic that's mysteriously attractive and so freakin' dangerous at the same time. For this post, I spoke to 10 professional SEOs, asking them for their honest (and anonymous) opinion on paid link building.
Masha Maksimava
May 23, 2017
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In the Age of Semantic Search
There's a lot of talk about semantic search in the SEO space. But is Google really giving up on keywords, and should SEOs do the same? What exactly does "optimizing for relevance" mean, how do you do it, and can you rely on it alone? How, after all, does semantic search work, and where do you get started? This article is an attempt to answer these questions.
Masha Maksimava
Apr 25, 2017
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