(Mentioned by almost 97% of SEO businesses)

No one wants a report just like the one received by the guy next door. Show your clients you interact with them on a personal level!

Mentioned by 97% of SEO companies, this is an absolute must-do (if letting your clients away to competitors is not your plan for today, of course):

If ever needed, you can change the colors of each and every element of your report with simplest changes in its coding.

How about changing your report's headlines to give them some special prominence? That's perfectly easy too!

1. Choose the template you want to change in Preferences -> Report Templates.
2. Switch over to editing layout by pressing Edit.
3. Now find the element you wish to change:
4. Press CTRL+f to search for
   .section-header {
5. Change its color #696969 to any other color you need, say #9ACD32:

Here we are – the neutral #696969 is changed for yellow-green #9ACD32:

If you browse through the <style type="text/css"> section of the report's coding, you see all elements' colors here and can change them whenever you like.

Reporting ranking progress over month? Why not wrap this data into a clear graph? You can do this with simple tweaks in Rank Tracker's reports:

1. Create a new report template (or choose one of the existing templates) in Preferences -> Report Templates.
2. Enter the Editing mode using the Edit button.
3. In the Code view use Ctrl+F to open the search panel and find the line:

<[FOR_EACH name="reportData.sort(keywords, 'query')" id="keyword"]>

and paste the following code after this line:

<[FOR_EACH name="reportData.sort(searchEngines, 'name')" id="searchEngine"]> <[ECHO text="searchEngine.name"/]> : <[ECHO text="keyword.query"/]>
<[CHART width="640" height="240" src="reportData.getHistoryChart(keyword, searchEngine)" fileName="keyword.query + '_' + searchEngine.type + '.png'" numberLabel="'Rank'" dateLabel="'Date'" lowerRange="0" upperRange="maxResults" inverted="true"/]>

<[/FOR_EACH]>

That's it! Now there's a clear-cut chart showing ranking history under each keyword:

Let's say, in the face of Google updates, your clients want an extra focus on anchor text diversity. Then craft an Anchor Text Diversity Report out of your usual backlink report.

Exclude the sections you don't need right now in SEO SpyGlass's wizard:

And here we are! Your report saves your client's time, answering the burning question: How diverse my anchor texts are?

If you want to add or remove not a report section, but a specific column, that's also not a problem with SEO PowerSuite.

Let's say, you're running keyword research for your new client. The visitors each keywords can potentially bring to your customers site is a good proof these keywords will be a smart choice for the future SEO campaign.

To show these stats to your client, let's add the Expected visits column to your Keyword Rankings and Visibility Report.

1. Choose Keyword Rankings and Visibility Report template in Preferences -> Report Templates.
2. Enter the Editing mode using the Edit button.
3. 
   In the Code view use Ctrl+F to open the search panel and find the line:

</strong>Search Engine Rankings: Details</strong>

5. Add the following line:
   
   

   <td class="bold">Expected Visitors</td>

and

<td><[ECHO text="reportData.getExpectedVisitors(keyword)"/]></td>

6. Click Ok twice to save the changes. When generating your SEO report, choose the new template in the combobox at the top right corner of Rank Tracker's window.

It you want your report to include only the best-ranking kleywords, you can easily do that with SEO PowerSuite's tagging feature. So you launch your Rank Tracker project and:

1. Tag all the keyword you wish to include with specific tags in your Rank Tracker project, e.g. top rank:

2. Then create a new report template in Preferences -> Report Templates.
3. Enter the Editing mode using the Edit button.
4. In the Code view use Ctrl+F to open the search panel and find the line:

<[DEFINE name="keywords" value="reportData.keywords"/]>

5. Change the line for the following one:
   
   

   <[DEFINE name="keywords" value="reportData.getKeywordsWithTag(reportData.keywords, 'top rank')"/]>

6. Click Ok twice to save the changes. When generating your SEO report, choose the new template in the combobox at the top right corner of Rank Tracker's window.

In a similar way, you can use tags to choose the data entries to report on in all tools of SEO PowerSuite bundle.

Reporting on your newly-build links is also extrimely easy with SEO PowerSuite tags. So you launch your SEO SpyGlass project and:

1. Tag all the links you wish to include with specific tags, e.g. New:

2. Then choose to edit Website Backlinks Report in Preferences -> Report Templates.

3. In the Code view use Ctrl+F to open the search panel and find the line:

   <[DEFINE name="backlinksInProject" value="reportData.allBackLinksRecord"/]>

   and replace it with

   <[DEFINE name="backlinksInProject" value="reportData.getBacklinksWithTag(reportData.allBackLinksRecord, 'New')"/]>

4. Then find the following line:

   <[FOR_EACH name="reportData.sort(reportData.getAllBackLinksRecord(), 'pageGooglePR', false)" id="page"]>

   and replace it with:

   <[FOR_EACH name="reportData.sort(backlinksInProject, 'pageGooglePR', false)" id="page"]>

5. Click Ok twice to save the changes. When generating your SEO report, choose the new template in the list of SEO SpyGlass reports.

In SEO PowerSuite's reports, you can sort your data by many parameters.

Let's say you're running a keyword research report, showing the potential traffic each of the keywords can bring to your customer's website. If you want your keywords sorted by this parameter (starting with the least traffic-attracting words), you can do this in a couple of simple steps:

1. Choose the Keyword Rankings and Visibility Report template in Preferences -> Report Templates.
2. Enter the Editing mode using the Edit button.
3. In the Code view use Ctrl+F to open the search panel and find the line:
   
   

   <[FOR_EACH name="reportData.sort(keywords, 'query')" id="keyword"]>

4. Replace "query" with "expectedVisits":
   
   

   <[FOR_EACH name="reportData.sort(keywords, 'expectedVisits ')" id="keyword"]>

5. Click Ok twice to save the changes. When generating your SEO report, choose the new template in the combobox at the top right corner of Rank Tracker's window.
   
   

   Note: The entries were sorted in the ascending order. If you want the reverse order just add false parameter here:

   <[FOR_EACH name="reportData.sort(keywords, 'query', false)" id="keyword"]>

In a similar way, you can sort data according to other parameters by replacing "query" with

• KEI
• visibility
• visits
• entranceDate
• tags