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Online Marketing Ltd

Improvements for over 500 keywords:

  • Managing over 500 Keywords with SEO PowerSuite
  • Page #1 rankings for +100 competitive keywords
  • Sales Revenue Improvement

Business description and websites:

Online Marketing Ltd is an SEO agency. This case study uses the examples of promoting two client websites:

www.mrlens.ch — Market leader and largest online-shop for contact lenses and sunglasses

www.mygolf.ch — Online-shop for golf accessories

Objectives:

  • Increasing online sales
  • Better understanding long term market changes
  • Analyzing current Google positions
  • Examining over 300 content pages
  • Analyzing the exact impact of On-Page optimization
  • Comparing client's ranking with direct competition
  • Identifying KEI
  • Tracking each keyword on a daily basis

Problems:

  • Large amount of keywords (over 500)
  • Limited promotion budget
  • Over 300 Landing Pages
  • No Sitemap

Details:

The Website of Mrlens is a leading website and has been on the market since many years. Sales constantly improved over the years and online marketing has always been an important aspect for the company's growth. The old SEO agency which helped the client to improve the website did focus only on the optimization of 5 keywords. The goal was to optimize all sub-pages for product keywords. With LinkAssistant it was possible to analyze each page and generate a list of products. With the list of products, we analyzed which landing page was suitable to which product. Before we applied the On Page adjustments to each sub-page, we used Rank Tracker to analyze the current position of each landing page. After our team executed the On Page adjustments (using WebSite Auditor), we tracked each position again with Rank Tracker. Rank Tracker has the ability to check each position instantly. Two weeks after the changes, we saw instant improvement within the ranking!

Rank Tracker has built a function to send the client an automated ranking report. One of the main advantages of this function it that an agency can customize the layout completely to fit any CI (Corporate Identity). This way, the reports look customer made and include our very own CI and logo. This function is perfect for any SEO and

When applying the same procedure to different projects, we realized that we need besides Rank Tracker also a tool that can help us to highlight broken links, 404 errors and sites that are duplicated. For us, it's important to deliver Google quality content. We wanted to remove all 404 sites and update the sitemap as well.

We used WebSite Auditor to fix most of the on Site errors. The XML-sitemap function of WebSite Auditor enables the webmaster to generate a clean and error free XML file which can be uploaded to the Google Webmaster Tool.

Within one month the ranking improved quickly as seen below:

Zoom:

With the help of SEO PowerSuite, we also improved this ranking. In just 3 days, the overall ranking increased by over 60%. The average 400 visitors per day increased to over 1200 visitors per day!

We at Online Marketing Ltd feel that SEO PowerSuite is one of the best SEO/SEM software available on the market. It not only increased over 500 rankings for our clients, it also impacted the online sales revenue for all of our projects.