How not to get hit by Google's latest algo change: protect and improve your rankings!
If Google rankings are what counts for your biz, then most probably you've already heard the news boiling up the SEO world. And that is the latest webspam killer update Google launched last week.
The so-called Penguin update aims at deranking sites using spammy SEO techniques. Does this mean you're on the safe side unless running off the rails with obviously spammy tricks? Unfortunately, things are a little more complicated here.
Google's top 10s in many keyword niches are rapidly changing since the update and now website owners keep wondering what to do to avoid losing their hard-earned Google positions or recover from the changes that've hit their sites. And here's where your indispensible SEO PowerSuite comes into play! Follow these instructions to survive Google update unaffected.
How to proof your site against Google penalty?
In short, the anti-spam Google's combat lies on two basic aspects - content and backlinks. So here's what must be cut out matching Google's new sense of quality 100%:
Your pages content:
- not stuffed with too many keywords
- unique
The backlinks pointing to your site:
- natural (not looking artificially built)
- coming from quality websites
But how much is not too much? How do you know for sure, how many keywords will keep your pages relevant but not keyword-stuffed? What backlinks will inject the rank-boosting link juice into your site, without causing Google rage? Only by looking at top ranking websites in your niche!
So it's just the time to launch your SEO PowerSuite.
1) Spot ideal keyword density + eliminate duplicate content issues
For your pages not to trigger Google's penalty for keyword stuffing, you need to know the ideal keyword density (which is how often you use keywords on your page). And with sharp changes turning over many keyword niches, you need to know if it has changed in your particular niche.
To make your pages hit Google's new standards, all you have to do is run WebSite Auditor: let the tool calculate keyword density used by your currently top-ranking competitors and use it on your website. If that technique lets your competitors rank top, than this is the key to creating what Google sees as relevant and non-spammy content!
Here's a short WebSite Auditor demo to put you on the track:
And by the way, as Google now puts greater emphasis on duplicate content, another your must-do is to:
1) Make sure all of your pages have unique titles and meta descriptions
2) Use robots.txt file to hide from Google's eyes any types of duplicate pages, such as pages print versions, pages available via multiple URLs, etc.
2) Cut out a perfect backlink profile
The very same way, by close-examining your top-ranking competitors' backlinks with SEO SpyGlass, you'll know for sure, what Google's new update sees as natural and trustworthy backlink profile:
More to that, analyzing your own backlinks, shape up their anchors and instantly spot any of links you'd better get rid of:
- Site-wide links that may seem paid
- Links coming from link-building networks
- Links coming from irrelevant sites and so on
SEO SpyGlass will drill into backlinks quality data to let you polish your backlink profile to perfection:
3) Keep track on how your and your competitors' rankings change
And finally, keep the closest eye ever on your rankings to instantly react on any changes in your positions.
Monitor your competitors rankings ups and downs and learn by their mistakes whenever you see their rankings drop!
Here's how you do that with Rank Tracker:
So this is how SEO PowerSuite keeps your website perfectly matching new Google's quality standards. Grab your SEO PowerSuite now to protect and improve your rankings in the post-update SEO landscape!
Guys, looks like the "anti black-hat" Penguin de-ranks legitimate and high quality web sites? Have your sites been affected? Join in the comments to share what you think!