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Online Help for BuzzBundle social media tracking and management tool

Welcome to BuzzBundle online help!

Check our new BuzzBundle user manual. The tutorial provides a walkthrough of all BuzzBundle features and explains how to use the tool in various social media marketing activities.

Each section is supplied with a detailed screen-shot tour.

Check this out if you're just starting to use BuzzBundle - and come back later if you can't find a feature.

Got your own BuzzBundle video to share? Send it to support then! We'll be happy to add it to our video gallery.

What is BuzzBundle

BuzzBundle is a desktop-based application for social media marketing. It brings together discussions of your company/brand from all kinds of social media resources (social networks, blogs, forums, video-sharing sites etc.) and lets you influence their flow.

The application is indispensable to companies and individuals engaged into social media marketing, brand management, market research etc.

What BuzzBundle can do for you

BuzzBundle has been primarily designed for social media tracking and management. Here are the main tasks it can help you with:

• Monitor conversations related to your company/brand and competitors,
• Join the conversations as an official company representative or in disguise,
• Distribute announcements and press releases to multiple social networks.

Want to go beyond the tool's primary scope? Make it your brand management and market research companion then.

• Find out what is said on a topic of your interest, in what kinds of contexts the topic is discussed and what groups of people participate in the discussions;
• Contribute to the discussions of your choice;
• Initiate new discussions on multiple social media websites simultaneously.

Main concepts

User

This is the real you working on a project.

Persona

Persona is a public image that you use to speak for your company or yourself in online social media. The persona can be your real self or a purely imaginary character.

As a user, you can establish multiple virtual personas. Each of them can have his/her own profiles on forums, blogs, social networking sites etc.

Profile

A profile is a social media account registered on a persona from your project. The persona can have multiple profiles (one profile per site).

Buzz

These are social media discussions (posts and dialogues) BuzzBundle has found or imported from your profiles.

Stream

A stream is a flow of buzz. It shows either of the following types of posts:

1. Found by the mentions of your keywords and URLs,
2. Imported from a social media profile of your choice.

Dialogue

This is a public conversation BuzzBundle has found or imported from your profile. Dialogues are made of posts.

Post

By a post, we mean an individual message publicly available in a social network or other social media. 2 or more posts make up a dialogue.

Private Message

Private messages are sent to specified recipients and are not visible to others. They are called private messages on forums, direct messages on Twitter or simply messages on Facebook and LinkedIn.

You can import private messages from your social media accounts and send replies straight from your BuzzBundle project.

Keyword group

This is a set of keywords related to your topic of interest (e.g. an organization, brand, product, event or social phenomenon). BuzzBundle shows you posts in which the keywords are present. You can include related URLs into your keyword group and track them together with the keywords.

Sample keyword group A (personal)
Create a keyword group for yourself or any other person whose online reputation you want to monitor. Use various spellings of your name, titles and nicknames to find as many relevant discussions as possible.

Me

• Tiffany Bell
• Tiff Bell
• Tiffany Bell from Honolulu
• Blue Grotto club manager
• PR manager at Blue Grotto
• Tiffany Bell Michigan State graduate
• MSU basketball team captain 1999
• Honolulu karaoke star
• www.facebook.com/public/tiff-b-jones-Jones
• Karaoke-waikiki.com
• www.linkedin.com/in/tijones

Sample keyword group B (product-oriented)
Why not start a keyword group for your product (product line)? Populate it with common word combinations containing your brand name. Non-brand keywords can also be of use. If your product offers a solution to some problem (say, hair fuzziness), it makes sense to find people discussing this problem and drop in a word about your product as a possible solution.

SilkySmooth shampoo

• SilkySmooth shampoo
• SilkySmooth straightening shampoo
• Silky & Smooth shampoo
• Silky Smooth shampoo
• SilkySmooth for fuzzy hair
• SilkySmooth hair treatment
• Who makes SilkySmooth
• Silky-and-smooth.com
• www.facebook.com/silkysmooth

Sample keyword group C (group-oriented)
BuzzBundle is a perfect tool for organizations wishing to strengthen their social media involvement. For example, with its help a political party can find discussions related to upcoming elections. Participating in these discussions is a sure way to engage potential voters.

2014 elections

• Adelaide city council elections 2014
• City council elections in Adelaide
• Elections to Adelaide city council
• Adelaide city council candidates
• Adelaide city council nominees
• Electoral campaign in Adelaide
• Electoral campaign for Adelaide city council 2014
• Who is nominated to Adelaide city council in 2014

Have questions?

Every question, comment, wish or remark is welcome. Our reliable customer support team will take care to answer every message you send to us here in the Customer Support area.