Olga is External Content Lead and Head of PR at SEO PowerSuite and Awario. Olga is an accomplished senior editor and content strategist, who’s confident with data and analytics and passionate about crafting engaging stories that hit business goals.
Although great content tends to attract links by itself, reaching out to influencers, bloggers, and media never hurts. What's even more important, outreach seems to be an area where the lines between SEO and PR become blurry. Thus, SEO professionals can benefit if they know more about best PR practices and tools.