When SEOs talk about the mechanics of Google search, they focus on the ranking signals a lot. The query itself, and how Google modifies it behind the scenes, is usually undeservedly, and entirely, left out. But in reality, search queries go through a series of transformations that affect which results Google will display for them. In today's post, I'll discuss the 7 ways Google refines search queries, how these refinements may work, and what they mean for SEO.

Exciting news! SEO PowerSuite's most awaited feature is out: an in-built solution to fight CAPTCHAs and IP blocks. You probably know the backstory: to prevent overload on their servers, Google and other SEs often block ranking checks coming from the same IP. As a result, you may have to fill out multiple CAPTCHAs - or even get your IP temporarily blocked. SEO PowerSuite's safe query processing system is an attempt to solve this problem for good, and let our users work with their SEO data uninterruptedly.

In today's WebSite Auditor update, we're integrating Google PageSpeed Insights and releasing two new groups of page performance factors: page speed (on all devices) and page usability (on mobile). The just-added factors will help you test, analyze, and improve your pages' performance on any device: whenever the app finds a speed- or usability-related problem on your page, you'll immediately get a how-to-fix tip.

The list of current SEO PowerSuite features is already pretty impressive — but we're eager to fill it up with even more user-suggested functionality. So if there's anything we can do to improve the toolset for you, please tell us what it is. Share your feature ideas, vote for suggestions made by others and leave your comments — we commit to release the feature that gets the most votes in one of the coming software updates!

WebSite Auditor's interactive & fully custom are finally out!

Now backlink analysis is one-minute work! New competition comparison module in SEO SpyGlass lets you analyze the main stats of several (up to 5!) sites in an easy, convenient and informative table.

See in one click how hard it'll be to rank for a keyword and save your time with the new keyword difficulty tool! Every keyword you optimize your site for takes certain time - to do the on-page, to create content, to review anchor texts, etc. What if some of your target keywords are a complete waste of time and money?

Have you noticed that Rank Tracker's PPC research data is now turned on for keywords in all languages and for all local markets? That's a great feature add-on we couldn't help telling you about!

4 tests covering key SEO jobs prove SEO PowerSuite an absolute SEO tools market leader in work speed, productivity and results accuracy

The major update we release today practically overturns the way SEO PowerSuite interacts with search engines.