Every online searcher is happy to find what they want immediately, and everybody would agree that a slow-loading page is a real drag. The truth is that one-third of mobile searchers bounce off if the page loads longer than 3 seconds.
Whether you want to improve your website’s SEO ranking, user engagement, or design, checking a web page size will be a necessary component of the preparatory audit.
And in this brief guide, you will find a couple of page size-checking tools and learn how to thoroughly audit page size issues.
WebSite Auditor is a powerful desktop tool that allows you to do a complete audit of all your technical onsite issues. It has a set of tools for webmasters, including a page size checker, able to scan all information about your web resources.
Launch the software and enter the URL of the website you are going to check to create a new project. WebSite Auditor will instantly start scanning your website.
In a couple of minutes, you will get a comprehensive report of all site issues with explanations of why this or that factor is important. Plus, WebSite Auditor will provide you with detailed tips on how to fix each discovered issue.
To check the size of any page on a website, in the Site Audit module, go to the Pages section and switch to the Links and technical factors tab. Scroll to the Page size column (you can move the column anywhere closer to the title) and see the corresponding metric for each URL.Download WebSite Auditor
Besides, you can select any URL and see what resources contribute to the page’s size the most. In the lower half of the workspace, switch to the All Resources tab and double-click on the header to filter all resources by Size.Download WebSite Auditor
Moreover, you can use WebSite Auditor to inspect the entire website for page size issues. Go to Site Structure> Site Audit and scroll to the Encoding and technical factors section. Check the warnings next to the Too big pages factor. If there are any, the tool will show the exact URL, its title, and page size. Below, you will see the explanation of the factor and the steps needed to fix the issue.Download WebSite Auditor
There are many online page size checkers on the Internet, both free and paid.
One such free tool from Google is Pagespeed Insights. It is pretty easy to use: simply enter the URL you want to audit and hit Analyze. The checker tool examines complex data related to user experience on a page, and the results are presented in the form of Core Web Vitals metrics.
CWV assessment shows if the page passes or fails according to certain criteria, and the scores can be different for desktop or mobile devices. Below the score charts, you will find warnings and errors with guidance covering the resources that require your attention. The tool will show, among other things, which resources are too big and may affect the total score.
Another hack to measure web page sizes is by integrating PageSpeed API in WebSite Auditor. It will allow you to run a bulk check of page speed factors for all your URLs at a time.
Watch how to check your page size and loading issues via PageSpeed API in WebSite Auditor
Generate the free PageSpeed API key and add it in Preferences > Pagespeed settings in WebSite Auditor. Next, staying in the Pages section, hit the Update button and tick the respective box to get the metrics calculated.
You will see detailed information about each factor influencing your Core Web Vitals scores, including the sizes of all your resources. There is a quick filter helping to locate the potential savings in your page sizes. For each page, you can tick the Opportunities checkbox and see the list of all page size issues, estimated potential savings, and the URL of each resource.Download WebSite Auditor
You can copy the data to a spreadsheet or include it in a site audit report that can be downloaded, sent by email, or shared in the cloud with your development team.
Page size is important for SEO for the following reasons:
For SEO purposes, pages should be as lightweight as possible. Mind, though, that this should be done without damaging the quality of content and the functionality of a page.
Page size is crucial for websites targeting those locations where the connection is slow and bandwidth is rather expensive. In such locations, loading heavy pages will take too long, which means that most visitors will not keep waiting.
According to Google research, the probability of bounces increases dramatically with growing download time: the vast majority of mobile searchers will not wait longer than 5 seconds.
There are no fixed required limits for page sizes, as it all depends on the type of landing page, the niche, and even the device a page is accessed from.
For example, blog and news websites are likely to be not as heavy as product landings with a lot of photos. Sites with a lot of multimedia cannot but have higher page sizes (even if all the media are optimized).
Ideally, you should make a web page as small in size as possible, but without damaging the quality of its content.
According to the State of the Web report in 2023, the median of all resources’ transfer size requested by the page does not exceed 2.5 Mb.
Recommendations in WebSite Auditor follow the generally accepted limits that pages should not exceed 3Mb in size.
Take a look at how we improved our website performance, which affected our rankings – there, you will find more in-depth explanations about the above factors.
I hope you find the page size checker tools helpful. If you notice that some website page has its bounce rate soaring up, load up on SEO tools and see what exactly spoils the performance. When you detect all the culprits to your site loading speed, all that is left next is to strike a balance between the size and the quality of your pages.
Have a fruitful site audit and check out our article about 65+ ways to use WebSite Auditor.