Business Owner's How-To (+Infographic)
Plan an effective SEO content strategy for your business.
How we find new backlinks
Here is our overview of top link-building tools for link prospecting, influencer research, digital marketing and PR, email search and outreach campaigns.
The SEO's Cheat Sheet
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
Tools for SEO automation
From small stand-alone checkups to large marketplace automation. Choose what you need from our list of best tools to automate SEO tasks.
From researching ideas to content analytics
Here is our brainstormed and lovingly polished list of content creation tools helping us to make our stories look good. Enjoy!
How to track keyword rankings: tracking organic results and SERP features in Google, Bing, YouTube, localized SE, SERP fluctuations, and tons more of useful features to track ranks correctly.
The Art of Сontrolling the SERPs
A searcher's first experience with your brand happens on Google's SERPs — not your website. That is why in this guide we're talking about reputation management SEO, or owning your branded keywords in Google.
So, after reading this post, you'll learn how to:
1. Maintain control over the ranking pages and their order
2. Make the most of Google SERP features
3. Influence the content of the ranking pages
4. Get your branded keywords on Google SERPs
For SEO in 2021
Boost your rankings by adding advanced stuff to your SEO strategy: mobile-first indexing, page speed, brand reputation building, CrUX data, and many more.
The Visual Guide
The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These result types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.