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5 Tips On How To Build Internal Links

| Posted in category Link Building Search Engine Optimization

Link-building is not only about getting backlinks, it is also related to interlinking one page of a website with another. Internal links are useful to both visitors to a website and search engine robots – they make the navigation easier. Thus internal links are vital to website owners – they improve users' experience, ensure prompt indexation of new content and help adding keyword relevance to web pages.

In this post we'll share handy tips on creating internal links in a right way, i.e. with both users and SEO in mind.

Tip 1. Set up reasonable navigation

The way you interlink your web pages should be governed by the type and size of your website.

If you have a small online shop with 5 pages that describe your products, it's worth placing links to all pages on every product page, for example by using side-bar or footer navigation. Thus, reading about one product, visitors can easily hop to other ones.

The anchors will most likely include keywords, which will be a contribution to the overall SEO effect. For small websites, linking all pages to all pages will be beneficiary for SEO and users and it won't result in poor indexing or poor user experience.

For bigger sites, the general rule is to avoid making link structure too deep, because navigation of pages on the third and lower levels is problematic. Linking all pages to all pages will also be confusing – better stick to flat link structure and keep the number of link levels to minimum.

Tip 2. Include title tags into your internal links

When setting up an internal link, add a title tag, for example:

<a href="" title="learn more about my keyword">my keyword</a>

If you set up the title attribute, users will get an infotip when the mouse pointer passes over the link, i.e. an opportunity to decide if the link is worth following.

As for SEO effect, some webmasters believe adding title attributes to internal links is good for SEO, others say that it won't help the page acquire more relevancy because it is the anchor text itself that is enough. Still, it's worth a try for the sake of users anyway.

Tip 3. Add Breadcrumbs

Breadcrumbs is navigation aid that helps locating a web page in the website structure. It is typically placed on the top of page in the form of Home page -> Category page -> Subcategory page.

Here's an example from Amazon:

Breadcrumbs are similar to sitemaps – they help both users and SE spiders stay oriented on websites, especially big ones.

You might include some keywords into the breadcrumbs for better SEO effect, but make sure you avoid keyword stuffing.

Tip 4. Make proper use of rel="nofollow"

Google's official advice on proper use of rel="nofollow" for internal links is ... to avoid using it, letting the PageRank flow freely through your website (i.e. refraining from PageRank sculpting).

Tip 5. Employ the on page optimization tool not to get too carried away

Avoid building too many internal links – it will distract users from really important content and make links look less trustworthy for search engines.

There’s no universally ideal number of internal links, but the rule of thumb is not to exceed 100 links per web page.

Webmasters can use WebSite Auditor to keep track of the number of internal links to page and from page. To enable internal links monitoring, choose Preferences -> Manage Workspaces -> Website tab:

Setting up Internal Links Tracking in WebSite Auditor

Choose the workspace (e.g. All Pages) from the list and press Edit:

Choosing a workspace to edit in WebSite Auditor

Then add Internal Links To Page and Internal Links From Page to the visible columns:

Adding Internal Links Tracking to Visible Columns in WebSite Auditor

Thus you'll get the data on internal links in the workspace and will be able to see if there are too many of them for certain pages:

Evaluating the number of internal links to and from page in WebSite Auditor

Enjoy building and tracking your internal links! We'd appreciate if you share your own tips on building internal links in comments.

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