Google's PageRank score is not visible, but it's still a part of the ranking mechanism. To prove that, we took one of the PageRank alternatives and ran an experiment to test the correlation between its scores and search engine positions. Read on to view the results.

There is a million recipes for optimizing sites for better rankings. I'm pretty sure link building is a core component in every single one of them. Why so? A link profile continues to be one of the strongest indicators of site's quality for search engines. Ultimately, though, the most important factor for link building is how much SEO value a link will bring to your site. That's why I offer you a short classification of backlinks where we will examine links by their SEO weight.

Do you realize the importance of being structured? Do you know what a “perfect site architecture” means? Do you know how to visualize a site structure? The thing is, we have pretty good answers to these questions in our new post on site structure visualizations. What’s more, we did what you’ve been asking us for quite some time! We made a guide on how to use our new WebSite Auditor’s Visualizations (with steps, screenshots, examples, and strategies!).

Find out what a perfect site structure means and why it matters. Explore our how-to guide on visualizing a site structure with WebSite Auditor: structural problems' detection, in-app structure editing, internal linking strategies, topical clustering, and more!

Do the contents of your head matter? Sorry for asking, of course they do, they are unique and full of the explored and unexplored possibilities. Do you keep an eye on your body? Sorry for asking, of course you do, and that sandwich was wholegrain (maybe). What about the head & body section of your site's HTML document? Do its contents influence how your site performs in the eyes of search engines?

In case your target market is Russian-speaking countries, you have to be a pro in Yandex SEO. Though very similar to other search engines, Yandex has its own peculiarities. We compiled a guide with all the things peculiar to Yandex as well as advice on how to optimize for them.

How to use TF-IDF tools for semantic SEO

Do you know what PageRank is? Do you realize that it will live as long as links matter for rankings? Then it is high time to check out our today's post on PageRank to understand how it is calculated, learn about its controversy and future, and use this knowledge for a better optimization process.

It seems that in the age of semantic search, all you need to do is write quality content. However, you will need to apply some SEO efforts to let users and search engines find and rank it higher. Learn how to create content SEO-wise with the help of our guide.