While you are in the constant process of optimizing your site for desktop (yes, Google updates, almost half the space of the SERP occupied with the results from the Google Knowledge Graph, etc.), you suddenly realize that you also have to optimize it for mobile search in the face of Google's shift to mobile-first indexing. And then, when you are at peace with all the things you will have to do and take into account, there it comes — voice search optimization. Pretty painful. But, you know, everything is difficult before it's easy. All we need is some understanding of what is going on and the plan for what to do.
Not all links are created equal. Find out how different types of links change their power depending on their position on a page. Study the latest link authority trends and learn how to keep your link authority.
Search engines are crazy about semantic search which helps them to process natural language and understand query's search intent to provide relevant, personalized results. Read on our guide to learn about 4 efficient ways of semantic search optimization.
There is a million recipes for optimizing sites for better rankings. I'm pretty sure link building is a core component in every single one of them. Why so? A link profile continues to be one of the strongest indicators of site's quality for search engines.
Ultimately, though, the most important factor for link building is how much SEO value a link will bring to your site. That's why I offer you a short classification of backlinks where we will examine links by their SEO weight.
In case your target market is Russian-speaking countries, you have to be a pro in Yandex SEO. Though very similar to other search engines, Yandex has its own peculiarities. We compiled a guide with all the things peculiar to Yandex as well as advice on how to optimize for them.
Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.