Zlata is an experienced digital marketer and content creator. In her articles on SEO PowerSuite Ltd's blog, she shares the results of SEO field experiments and tests to give users top insights on Google updates and SEO tools.
No doubt that a smart, SEO-friendly site redesign can improve user experience and boost conversions. But if things go wrong, it can (and will) lead to an irreversible SEO disaster. To help you make the most of updating your site's look-n-feel and keep your rankings safe, I've put together the SEO's guide to site redesign.