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Yahoo Switches to Bing: Check How this Affected Your Site and Turn it Into Advantage

August 31st, 2010 by Link-Assistant.Com

check-old-yahoo-rankings

Yahoo switching to Bing's technology in the US and Canada is probably the leading search news story of the whole month.

Yes, Yahoo has fully switched to serving Bing results to the U.S. and Canadian searchers. While the average user may not care too much as to who's providing the results (as long as they're good of course), this is huge news for search marketers.

We'll look at how this change affects the search landscape and how you can leverage this for your site a bit later, but first things first.

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Yahoo! Search Powered by Bing in the US and Canada

August 24th, 2010 by Link-Assistant.Com

yahoo-bing-transition

Last week Yahoo! fully switched to using Bing's technology to power its search results in the US and Canada.

Basically what this means is whenever you run a search on yahoo.com you get exactly the same results as on Bing. The only things different are the navigation, some universal results (except images and videos) and related searches.

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Search Engine Traffic Drops: How to Diagnose and Fix the Problem

August 18th, 2010 by Link-Assistant.Com

search engine traffic drops

There are few websites today that don't depend on search engines for traffic. Google alone is a top source of visitors for the majority of online businesses. No wonder, when your organic traffic goes down, it really sets off your alarm bells.

The following checklist will help you quickly identify and fix the problem, restore your organic traffic and save a bunch of nerve cells on the way.

So let's get started. Here's what you need to do whenever you see a sudden drop in your organic search traffic.

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GuestBox is the user-powered section of Link-Assistant.Com blog. Write your own post and have it featured here. The best submissions are promoted to the main blog.
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Keep An Eye On Your Competitors: Ultimate Guide

August 19th, 2010 by Link-Assistant.Com

by Dmitry Gushchin

The importance of keeping an eye on your competitors can not be overestimated. Do not doubt that they are keeping an eye on your business, and you should be doing the same.

There are dozens of free and paid competitive research tools available to determine how large competitor's traffic is, what the traffic sources are, how well a competitor's website is doing in SERPs, social network sites, etc. I have rounded up the tools to manage your competitor research easily and effectively.

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SEO and PR – The Proven Formula to Success in Modern Business

August 12th, 2010 by Link-Assistant.Com

by Azriel Lider

Despite the fact that SEO techniques can heavily maximize the efficiency of your online presence, your website will never be able to reach its full potential without the use of strong PR.

Public relations, although often linked to other fields of work, is more than relevant to any online business who wishes to take SEO to the extreme. It includes the use of social media, news companies, and the opinions of the general public to cement your brands name into the financial market. When embedded into a professional SEO strategy the results can be truly mind blowing.

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