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Search Plus Your World – a Curse or a Blessing?

January 25th, 2012 by Alesia - Link-Assistant.Com

SPYW curse or blessing When Search plus Your World got rolled out, it looked pretty bizarre to me. My first question was, 'What the heck is this?' But, well, that could be just me.

Anyhow, SPYW is here. And, moving beyond the initial reaction like 'Gosh, I hate it' or 'Wow, I love it', I would like to try and analyze what this new feature holds for different parties in the game.

Google

The blessing

There are over 2 billion people using the Internet on the globe. Out of these 2 billion, 90 million users have G+ accounts as of January 2012. This means that about every 20th Internet user will be exposed to the new feature IN FULL. Besides, signed-out users will be exposed to it to some extent, too (think of People and Pages). Read the rest of this entry »

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AdWords Contextual Targeting – Another Keyword Analysis Tool for PPC and SEO

January 20th, 2012 by Andrew - Link-Assistant.Com

Getting the right keywords - the more I’m in SEO, the more obsessed I am with the idea of finding better and smarter keywords. Good for me and you, Google AdWords has launched one more keyword tool to bring light into the darkness. Both pay-per-click guys and SEO fellows, I have something to tell you about it!

The reason why Google invented one more AdWords tool is obvious - so many guys have tried the ad placement option for their pay-per-click campaigns and failed. I remember how disappointed I was to get CTR lower than 0.1% in just a couple of days after launching an ad group.

Besides, this CTR is considered by Google when calculating the overall account CTR, which made me even sadder, as it took me so much time and effort to raise it to 1%.

I guess my experience was typical. In a conversation with an AdWords strategist responsible for reviewing my account and making suggestions, I learnt two things: Read the rest of this entry »

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The 11 things you need to know about your SEO PowerSuite today

January 17th, 2012 by Link-Assistant.Com

Little Known but powerful features in SEO PowerSuite

With SEO PowerSuite developments promised for early-2012 almost ready, we've got a lot to share with you today. Just jump up to this page, to learn more about:

1) The shining-new SEO PowerSuite user interface coming live in just a couple of weeks

2) The unique No-Google-Blocks technology about to push you into a new SEO era of uninterrupted search and CAPTCHA-free software

And... 3) The alarming reports we're getting from our support. Those say, with new features being rolled out, so many of you are still missing the huge powers of already-present SEO PowerSuite features!

Read the rest of this entry »

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GuestBox is the user-powered section of Link-Assistant.Com blog. Write your own post and have it featured here. The best submissions are promoted to the main blog.

Top Three Google AdWords Tactics You Could Make Use of

January 27th, 2012 by Link-Assistant.Com

guest post by Trace Ronning

Innovation is necessary to stay ahead of your competitors in AdWords, so today I'd like to introduce you to three things you can do as a part of your AdWords management that will make your life easier as well as open the door to more leads and sales.

1. Gmail Targeting

This tactic allows you to hit customers on a page that they likely spend lots of time on, their inbox. Gmail-targeted campaigns are great in that they allow you to use keywords that your potential customers will see regularly in their emails.

For example, if you're a cable provider you can use your competitors names as keywords, that way when people receive newsletters or bills from their cable company, they'll see an ad served up by you that reads, "Tired of paying too much for 'X brand' cable? Try us and save!" or something along those lines. Read the rest of this entry »

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Social Media: One Approach Does Not Fit All

January 23rd, 2012 by Link-Assistant.Com

guest post by IslaMarie Turnbull

Social Media has long been a 'buzz' word in the world of digital marketing and generally features on every business's objective list. However despite awareness of the power which social media can offer to businesses, many businesses are completely clueless when it comes to measure the effectiveness of their social media efforts.

What many companies forget is that having a Facebook page doesn't mean social engagement with your consumers. This could not be further from the truth and in some situations holding a Facebook page may not be as beneficial as running a successful blog or Twitter account. With this in mind the key thing to remember is that not all social media accounts are going to suit your businesses and the way in which you engage with consumers/clients and so it is essential to select your social media ventures carefully as not one fits all. Read the rest of this entry »

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How to Write SEO Optimized Headlines for Your Blog

January 18th, 2012 by Link-Assistant.Com

guest post by Amanda Tradwick

Writing compelling headlines is a skill. Writing compelling headlines that also help rank your blog or website through the use of targeted keywords is an art.

Learning how to do both will help you increase your search engine ranking and your site's visibility, helping to drive traffic to your site.

Here are a few tips for how to create effective headlines that are both SEO optimized and compelling:

Include Keywords

One of the most important aspects of search engine optimization is your choice of keywords and how well you use them. Once you have researched your keywords for the post you plan to write, remember that you must use them both in the body of the post, as well as in the headline. Read the rest of this entry »

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