The Only World-Standard SEO Software


SEO PowerSuite Christmas Sale 2016

Download Now
SEO PowerSuite
SEO PowerSuite Hot-new version
Supported OS

SWOT Analysis Of A Typical Start-Up Social Media Strategy

by

Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding?

First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round.

You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.

Practically any social media strategy has a resembling life circle.

Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.

Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.

Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.

The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).

Read the rest of this entry »

Google Vs. Naver: Why Can’t Google Dominate Search in Korea?

by

Although Google presently holds 83% of the global search market, there are countries that have been consistently slipping out of its grip. One such country is Korea, South Korea to be exact. Ask any Korean what search engine they use, and, most likely, the answer will be... Naver.

Naver - the profile

Naver (derived from navigate) is currently Korea's number one search engine and accounts for over 70% of the search market there. The search engine was launched in 1999 by a group of ex-Samsung employees and has dominated the Korean search industry ever since.

If you haven’t been to Naver's homepage yet, what's likely to strike you right away is how similar it is to Yahoo's. Naver's homepage and its search results pages are much busier than Google's, with lots of images, flash banners, sections, etc.:

 

 

Well, this is what lies on the surface - the obvious differences. However, Naver is also different from Google in a much more profound and intricate way. Read the rest of this entry »

15 Blogs That Can Give You Tech Startup Press Coverage

by

Press Coverage

Getting your tech startup covered in press isn't easy. Nonetheless, it's one of the most valuable activities which provides your endeavor with links and mentions it needs so badly, especially during its early days. Many people understand this importance, yet, they go the passive way and start with press releases in hope that their news get on the radar of industry journalists.

But how about looking for press mentions actively? Manual search for coverage opportunities is what you need to reach out to new audiences and put your startup on the tech radar. In an ideal world, a PR agency would do it for you… if you could afford it. But since you're a startup, every cent matters.

With this in mind, we've compiled a list of 15 blogs that can give you tech startup coverage. But before you rush into scrutinizing the list we'd like to remind you that it is not the news outlets who write about you, it's individual reporters that do. Therefore, our primary advice would be for you to think journalist, not blog. To this end, we also spiced the list up with the most suitable writers covering startups at these hubs.

For your convenience we put the blogs in alphabetical order and also provided some of their social metrics. Here they are!

 

Read the rest of this entry »

Is SEO a good career choice? 14 top experts know the answer

by

 


Many young people who're looking for a career path wonder if SEO is a good road to take. Indeed, sites are spreading up daily, and their owners want better web presence. On the other hand, there are constant talks that SEO is dead, so it might be not a great road to take at all.

We asked 14 successful SEO experts these important questions:

Is SEO a good career choice as of late 2013? Are SEO experts still in demand? What has changed in terms of SEO as a career since you've started in this industry?

Below you'll find truly insightful answers. Read the rest of this entry »

A Complete List of Little-Known Tricks to Finding Anyone’s Email Address

by

guide to finding an email address

Living in the age of Internet should have made people's lives easier.  Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy.

However I am not going to talk about the fact that mankind would rather browse the web to learn how to make an awesome make-up for a perfect selfie rather than to find out if there's been a progress in AIDS treatment.  What surprises me more is that a world where people are supposed to get connected easily even if they don't know each other is paradoxically closed for such kind of interaction.

We can find almost anyone on social networks but it's getting harder to have a chat with them if they don't know you personally.  Some people call it privacy, others call it a challenge. Read the rest of this entry »

SEO SpyGlass vs Other Backlink Checkers: the Story of One Test

by Link-Assistant.Com

Dear SEO SpyGlass users,

I am writing this as an answer to many questions that arose after Matthew Woodward published the results of his experiment where he compared the performance of the industry’s several top backlink checkers:

  • SEO SpyGlass
  • Majestic SEO
  • Ahrefs
  • Open Site Explorer (SEOmoz)
  • Raven Tools

The experiment involved 3 websites and the average number of backlinks found on the three websites was as follows:

backlink checkers comparison chart

Needless to say I was surprised at these results. As you know, we run tests in-house on a regular basis, to make sure that SEO SpyGlass stands to its status of the most data-rich backlink checker. So it was quite surprising, why on the three sites tested by Matthew, SEO SpyGlass was observed as the poorest performer. Read the rest of this entry »

More entries from the blog