Search engine results pages (SERP) are pages with search results that Google (or any other search engine) shows as relevant to a certain user query. It is important to be on the first page and within a few first lines for your site top keywords. Analyzing SERPs is the best way to get strategic insights about your organic search competitors, discover new SERP competitors as they enter the top results, and spot search engine algorithm updates that can affect your site.
Rank Tracker lets you do all of that elegantly with its SERP Analysis dashboard. This dashboard will save a list of top 30 search engine results for every ranking check you run, across all keywords and search engines you track. It will also give you a SERP fluctuation report — a graph showing exactly how much the Google SERP has changed from one check to the next, for any selected keyword or for your niche in general. The feature is available to all users with a paid Rank Tracker license (Professional and Enterprise pricing plans are available).
Sounds exciting? Let's see what you can do with our SERP analysis tool.
Rank Tracker's SERP position history table saves a set of top 30 search engine results for every ranking check you run, across all your keywords and search engines. These historical SERP organic results will let you observe position changes of all top ranking domains and discover new organic SERP competitors instantly, as soon as they enter one of the top 30 positions.
Where to find it: In the Target Keywords > Rank Tracking module, click on the SERP Analysis tab in Rank Tracker's lower screen, and switch to the Table view. To start collecting SERP position history for your project, click the Record SERP data button. Mind that to use this option, you'll need a Rank Tracker license.
The free SERP checker tool shows if your site gets highlighted in top Google results with a rich snippet, such as Featured Snippet, Image Pack, Sitelinks, Reviews, People Also Ask, etc.
Where to find it: Get them in the Rank Tracking module under the Keyword and Rankings tab. In the Enterprise version, you can add a task to get notified with an email alert when your site rankings change. This way you can easily track how rich results affect organic traffic on your site.
You can use SERP checker tools to track your local competitors. To check with Rank Tracker what organic listings users get from any specific country or city, simply go to Project Preferences > Preferred Search Engines and add a custom location. With the next rankings check, you will get the search results specific to this location. Review the top ranking websites and pick those that are relevant to your niche and add them as your SERP competitors. The SERP checker will record all their rankings and position differences as well. Don’t miss a chance to take a closer look into on-page optimization techniques of your SERP competitors and borrow the best ones to improve your own content.
Besides, you can compare how your desktop rankings differ from those on mobile devices. To add the Google Mobile SERP Features column to your workspace, right-click on the header of any column, and check the box from the Google.com Mobile rankings section.
When search engines update or refine their ranking algorithms, numerous sites' positions change. These ranking changes create fluctuations in the SERPs, based on which Rank Tracker now displays a SERP weather graph to help you understand search engine trends that matter for your business niche.
The graph depicts recent and historical changes in the top 30 search results in each of your target search engines, for any individual keyword separately or for all your keywords together. Red spikes on your graph indicate that the SERP has changed significantly on that day, implying a possible algorithm change. Broadly, fluctuations between 0 and 20% in Google are within the normal range and mean that the SERP has been relatively stable. An average daily fluctuation is about 6.3%.
Where to find it: Go toTarget Keywords > Rank Tracking, click on the SERP Analysis tab in Rank Tracker's lower screen, and switch to the Graph view. Just like with the SERP position history table, you need to click on the Record SERP data button for every project you'd like to see the SERP fluctuation graph. Mind that to use the option, you'll need a Rank Tracker license.
Tracking only a set of specific URLs won't give you a clear picture on how your top competitors are performing and how search engine algos are changing in your industry over time.
The Rank Tracker includes a powerful, data-driven SERP analysis tool to fill in those gaps, giving you all the data you need to understand search engine trends and monitor all your organic competitors' performance. In combination with key SEO metrics (the number of searches and traffic) from integrated tools like Google Analytics, Google Ads Keyword Planner etc., the SERP checker helps fine-tune your own content strategy and SEO tactics to secure top search engine positions.
Excited to try our SERP checker tools? Download it and start a 7-day trial with all features available. Check out the pricing plans below to choose the version that best fits your business needs.