Analyzing SERPs is the best way to get strategic insights into your organic search competition. Observe your online visibility and authority, discover new competitors as they enter the top results, get suggestions for keyword optimization, and spot search engine algorithm updates that can affect your site.
Rank Tracker lets you do all of that elegantly with its SERP Analysis dashboard. This dashboard will save a list of top 30 search engine results for every ranking check you run, across all keywords and search engines you track. It will also give you a fluctuation report — a graph showing exactly how much Google results have changed over a week or month, for any selected keyword, or for your niche in general. The feature is available to all users with a paid Rank Tracker license (Professional and Enterprise pricing plans are available).
Sounds exciting? Let's see what information you can research with our SERP analysis tool.
The SERP position history table saves a set of top 30 search engine results for every ranking check you run, across all your keywords and search engines. These historical organic results will let you observe position changes of all top-ranking domains and discover new online competitors instantly, as soon as they enter one of the top 30 positions.
Where to find it: In the Target Keywords > Rank Tracking module, click on the SERP Analysis tab in the lower screen, and switch to the Table view. To start collecting SERP position history for your project, enable the Record SERP data button. Mind that to use this option, you'll need a Rank Tracker license.
The free SERP checker tool shows if your site gets highlighted in top Google results with a rich snippets, such as Featured Snippet, Image Pack, Sitelinks, Reviews, People Also Ask, etc.
Where to find it: Find your SERP feature results in the Rank Tracking module under the Keyword and Rankings tab. Note, tracking SERP features can be enabled or disabled in your Project Preferences settings. If you uncheck Tracking multiple results, you will get organic results only.
A valuable functionality an SEO agency would love is automated reporting and email alerts. The Enterprise version allows scheduling a task to get notified when the site rankings change. This way you can easily track how rich SERP features affect your site’s organic traffic or CTR and take urgent measures if a drastic loss of traffic occurs.
You can use free SERP checker tools to track your local competitors. To find out what organic listings users get from any specific country or city, simply go to Project Preferences > Preferred Search Engines and add a custom location. With the next run, you will get local SERP analysis with the search results specific to this location. Review the top-ranking websites and pick those that are relevant to your niche. Add them to the list of your local SERP competitors. The SERP checker will record all their rankings, SERP features, and position differences as well. Don’t miss a chance to audit ranking pages and borrow their best on-page optimization techniques to improve your own content.
Besides, you can compare how your desktop rankings differ from those on mobile devices. To add the Google Mobile SERP Features column to your workspace, right-click on the header of any column, and check the box from the Google.com Mobile rankings section.
When search engines update their ranking algorithms, for many websites positions and SERP feature arrangement may change. These ranking changes create fluctuations in search results, based on which Rank Tracker now displays a SERP weather graph — the proprietary metric to help you understand search engine trends that matter for your business niche.
The graph depicts recent and historical changes in the top 30 search results in each of your target search engines, for any individual keyword separately or for all your keywords together. Red spikes on your graph indicate that the real-time SERP has changed significantly on that day, implying a possible algorithm change. Broadly, fluctuations between 0 and 20% in Google are within the normal range and mean that the search results have been relatively stable. An average daily fluctuation is about 6.3%.
Where to find it: Go to Target Keywords > Rank Tracking, click on the SERP Analysis tab in the lower screen, and switch to the Graph view. Just like with the history table, you need to click on the Record SERP data button for every project. Mind that to use the option, you'll need a Rank Tracker license.
Tracking only a set of specific URLs won't give you a clear picture of how your top rivals are performing and how search engine algorithms are changing in your industry over time.
The Rank Tracker includes a powerful, data-driven SERP checker to fill in those gaps, giving you all the information needed for the analysis of search trends and organic performance. In combination with key SEO metrics (the number of searches, monthly traffic, CTR) from integrated tools like Google Analytics, Google Ads Keyword Planner etc., you will be able to estimate your keyword difficulty, compare CPC and PPC costs, calculate how much it will take to outrank other sites on the search results page, evaluate if it is worthy to occupy a SERP feature for your target keyword. The SERP checker helps you research the organic competition and fine-tune your own content strategy to secure top search engine positions.
Excited to try our SERP checker tools? Download it free and start a 7-day trial with all features available. See the pricing plans to choose the version that best fits your business needs.