Keyword Grouping Tool — Clustering in Keywords Tracking Software

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The best clustering tool to organize your keyword list!

Save time and effort with automatic keyword-grouping
Optimize landing pages with the right keyword clusters
Estimate the effectiveness of your keyword lists
Plan SEO content writing and improve the site structure
Optimize the KPI of your SEO and PPC campaigns

Managing keyword lists of a content-rich website can be tedious and cumbersome — unless you have a keyword grouping tool that puts it all in an easy-to-handle structure. Here is the keyword grouper that makes organizing keywords as easy as two plus two. Sounds unbelievable? Download the free keyword tool and take a try!

Whether you are planning an SEO-optimized landing page or a Google ads campaign, you will have a bunch of key terms to optimize for. With the Rank Tracker keyword grouping tool, you can sort your list of keywords into closely related groups, organized around the target keyword phrases.

How automatic keyword grouping works

Start Rank Tracker and paste the URL of your website to create a project. Then, import your list of target keywords into the project. If you don't have any yet, just add your main search query or two, and let the tool generate a few keyword ideas around these key terms. Go through the keyword research tools, for example, Autocomplete Tools, Related Search, Related Questions, etc.

Once your keyword research is over, you will have hundreds or maybe thousands of keywords. Crazy to manage, isn't it? Could have been. All your keyword ideas automatically land in the Sandbox. Here is where the keyword grouper created semantic clusters around the parent topic. All the groups are located in the left-hand sidebar. The Found In column shows which keyword research tools discovered these terms.

The keyword grouping tool lets you regroup the keywords according to their semantic similarity. There are three degrees of semantic similarity: high, medium, and low. The degree of similarity allows controlling the size of your semantic clusters. A high similarity will produce numerous small groups consisting of keywords, closely related to each other. Whereas low similarity keywords will be grouped into fewer in number, but larger clusters, with words less strictly related to each other.

Manual keyword clustering in Sandbox

In the Sandbox, down below the organized keyword groups, you will find ungrouped keywords, not assigned to any special topic bucket. The keyword grouping tool lets you reorganize or delete any keyword group with all its contents. Hover the cursor over any keyword (or hold CTRL key and select several keywords to manage them in bulk), right-click to access the context menu, and choose the action: move, ungroup, or regroup keywords. You can move an item to any existing keyword group or create new relevant semantic groups for them.

Sort keyword groups with filters and tags

Use quick filters to show only those organized keyword groups that you currently need to see listed and analyzed in the current workspace. Both Keyword Groups sidebar in the Keyword Sandbox and the main workspace have Quick Search filters. In the Keyword Groups sidebar, you can filter keywords by pre-defined time settings, such as Last added, Added today, Added this week. For more precise keyword clustering, hit the filter icon in the top right corner of the workspace, and add the filtering condition.

The condition types vary from digits to ratio to verbal expressions. For example, you can leave only those keywords having search volume more than 1000, together with keywords containing any of 'purchase intent' tags, and a high Keyword Efficiency Index. With the recently updated advanced filters, the keyword grouping tool allows setting practically any custom filtering condition on earth, including those containing regular expressions, SEO stats, and semantics.

Tags are another integral feature of all SPS tools that lets you easily manage and organize all your data conveniently for a multitude of tasks. Select the records you want to tag, right-click to open the context menu and choose Add Tags To Selected Records(s). Then enter the tag you wish to assign to the selected records, or several of them, as multiple tags can be added. Later on, you will be able to sort all your entries using tags, and even schedule ranking check-ups and export content to a CSV file.

Analyze the potential of your keyword groups

For any keyword in the Keyword Sandbox, you can check SEO/PPC Data, as well as Keyword Difficulty. The top widget shows the stats for all the keywords currently visible in the table and recalculates them as you go: the search volume, estimated traffic, and traffic costs, which is the sum of all terms in your list of keywords. The average keyword difficulty is calculated.

For an in-depth analysis, integrate your Google Analytics and Google Ads Keyword Planner, to have all the stats conveniently combined. Select the keywords, and either hit the Update icon or use the context menu, then choose the factors you'd like to update. Compare competition and keyword difficulty in organic search and in paid search, to decide which keywords are too difficult to rank for in Google Search, and you'd better run a paid ads campaign in Google Ads.

Match target keywords to their landing page

The efficiency of your SEO and PPC campaigns will be measured depending on the traffic and conversions they bring. How do you know which keywords and pages perform better in search results? Match the URLs of your optimized pages with their keyword groups, and see how they perform overall. This tracking is done in a few clicks with the help of the Keyword Mapping feature.

Select any term, right-click and choose to Assign keyword(s) to landing page(s). This way, you will have all your data conveniently outlined by Keyword Groups or by Landing Pages in the Keyword Map. You'll be able to check instantly their SEO, PPC value, and ranking in search results.

What are the benefits of the keyword grouping tool?

Optimization around the right keywords is the core of a successful SEO campaign. Whatever issue you want to solve, the keyword grouping tool will become your true friend-in-need for SEO all the time.

Save your time with automatic keyword grouping

The software will generate keyword groups automatically once your keyword research started. Rank Tracker identifies synonyms, related phrases, semantic patterns, and creates groups the way they would appear in a natural language. And the filtering and tagging functions will allow you to manage keyword groups, set automatic ranking checks, and receive alerts to any keyword group or landing page under tracking.

Improve the conversion rate of your pages

Guess the user intent behind the search query and focus on creating the right pages for the right intent. Group keywords as matching either informational or transactional search intent. A page optimized around transactional keywords (with purchase intent) will draw a highly convertible audience from search results that easily turn into customers.

Money-saving approach to keyword optimization

Review the search volume in Google search, expected organic traffic, competition, cost per click, and estimated PPC cost per month. Comparing these stats, you will be able to make an informed decision whether to optimize for the organic or decide in favor of a paid search promotion.

Create better content

The keyword grouping tool will help you optimize pages for the right set of keywords. Audit your website for thin content (i.e. pages with a low word count), research for some more keyword ideas, and develop the posts, adding more topics and keyword phrases from the related semantic group.

Revamp content to get better rankings

The keyword grouper will help you prevent issues like keyword cannibalization (when two similar pages of yours compete in search results). If keywords from the same keyword group are scattered on several underperforming pages, consolidate these pages and make them rank up.

Get performance reports on your keyword groups

To any professional SEO, having a tool with automated keyword tracking is an undeniable advantage. Rank Tracker software allows generating automated SEO reports on your data, sorted by landing pages or by keyword groups. Check out pricing for the professional and enterprise editions.

Take your SEO tracking to the next level with the professional keyword grouper!