Whether you are planning an SEO-optimized landing page or a Google ads campaign, you will surely have a bunch of key terms that have to play the lead for each. With the Rank Tracker keyword grouping tool, you can split your list of keywords into closely related groups, organized around the core term.
Once you have your list of target keywords, start Rank Tracker and add them to your project. If you don't have any, just add your main search query or two, and let the tool generate a few keyword ideas around these key terms. Go through the available keyword research tools, like auto-suggestions or related search for keywords. Once you are ready, you will see that the keyword grouping tool has collected probably hundreds of keywords. Crazy to manage, isn't it? Could have been. All your keyword ideas automatically land into the Sandbox. Here is where the keyword grouper created clusters around the parent topic. All the groups are located in the left-hand sidebar. The Found In column shows which keyword research tools discovered these terms.
The keyword grouping tool lets you regroup the keywords according to their semantic similarity. There are three degrees of semantic similarity: high, medium, and low. The degree of similarity allows controlling the size of your semantic clusters. A high similarity will produce numerous small groups consisting of keywords, closely related to each other. Whereas low similarity keywords will be grouped into fewer in number, but larger clusters, with words less strictly related to each other.
In the Sandbox, besides the organized keyword groups, you will find ungrouped keywords, not assigned to any special topic bucket. Hover the cursor over any keyword (or hold CTRL and select several keywords to manage them in a bulk), right-click to access the context menu, and move, ungroup, or regroup them. You can move an item to any existing keyword group or create new relevant groups for them. In the same way, you can reorganize or delete any keyword group with all its contents.
Use quick filters to show only those organized keyword groups that you currently need to see listed and analyzed in the current workspace. Both Keyword Groups sidebar and the main workspace have Quick Search filters. In the Keyword Groups sidebar, you can filter keywords by pre-defined time settings, such as Last added, Added today, Added this week. For more precise keyword clustering, hit the filter icon in the top right corner of the workspace, and add the filtering condition.
The condition types vary from digits to ratio to verbal expressions. For example, you can leave only those keywords having search volume higher than 1000, or keywords containing 'purchase intent' tags, etc.
Tags are another integral feature of all SPS tools that lets you easily manage and organize all your data conveniently for a multitude of tasks. Select the records you want to tag, right-click to open the context menu, and choose Add Tags To Selected Records(s). Then enter the tag you wish to assign to the selected records, or several of them as, multiple tags can be added. Later on, you will be able to sort all your entries using tags, and even schedule ranking check-ups and export content to a CSV file.
For any keyword in the Keyword Sandbox, you can check SEO/PPC Data, as well as Keyword Difficulty. The top widget shows the stats for all the keywords currently visible in the table and recalculates them as you go: the search volume, estimated traffic, and traffic costs, which is the sum of all terms in your list of keywords. The average keyword difficulty is calculated.
For an in-depth analysis, integrate your Google Analytics and Google Ads Keyword Planner, to have all the stats conveniently combined. Select the keywords, and either hit the Update icon or use the context menu, then choose the factors you'd like to update. Review the search volume in Google search, expected organic traffic, cost per click, and estimated PPC cost per month. Comparing these stats, you will be able to make an informed decision whether to optimize for the organic or paid search.
The efficiency of your SEO and PPC campaigns will be measured depending on the traffic and conversions they bring. How do you know which keywords and pages perform better in search results? Match the URLs of your optimized pages with their keyword groups, and see how they perform overall. This tracking is done in a few clicks with the help of the Keyword Mapping feature.
Select any term, right-click and choose to Assign keyword(s) to landing page(s). This way, you will have all your data conveniently outlined by Keyword Groups or by Landing Pages in the Keyword Map. You'll be able to check instantly their SEO, PPC value, and ranking in search results.
Optimization around the right keywords is the core of a successful SEO campaign. You've got to analyze the search query and figure out what users are looking for with this term. In other words, you've got to guess the user intent. The common practice is to distinguish between informational and transactional search queries: the former brings a broader audience with whatever ideas they have in mind, the latter implies a clear purchase intent. A page optimized around keywords with transactional intent is more likely to draw those users from search results that easier turn into customers.
The keyword grouper will help you not only optimize pages for the right set of keywords but also prevent issues like keyword cannibalization (when two similar pages of yours' compete in search results). Or decide in favor of a Google Ads promotion if competition in the organic search is too tough. Or research for some more keyword ideas, to revamp content and put your page up on the search result page. Whatever issue you want to solve, the keyword grouping tool will become your true friend-in-need for SEO all the time.