Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast. If you're interested in more content on doing keyword research the right way, check out SEO PowerSuite's manuals on 4 Steps to Efficient Keyword Research and Applying Keyword Difficulty Score.
Google has done several things in the last couple of years to make people wonder if keywords were still relevant when it comes to search optimization. They've removed keywords from organic search data in Google Analytics. They've punished websites that have overused keywords in anchor text when link building. They've even punished websites that used keywords in their domain.
But the fact remains that keywords are still relevant. The average person probably doesn't type, "I want to find books about gardening" into a search engine. They type gardening books or books about gardening. Google confirms this. Read the rest of this entry »