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Are Keywords Still Relevant, and How to Use the Right Ones

September 19th, 2014 by

Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast. If you're interested in more content on doing keyword research the right way, check out SEO PowerSuite's manuals on 4 Steps to Efficient Keyword Research and  Applying Keyword Difficulty Score.

Google has done several things in the last couple of years to make people wonder if keywords were still relevant when it comes to search optimization.  They've removed keywords from organic search data in Google Analytics. They've punished websites that have overused keywords in anchor text when link building. They've even punished websites that used keywords in their domain.

But the fact remains that keywords are still relevant. The average person probably doesn't type, "I want to find books about gardening" into a search engine. They type gardening books or books about gardening. Google confirms this. Read the rest of this entry »

20 Awesome Content Creation Tools

September 5th, 2014 by

For content creators, the right tools can help in several ways, from helping you organize your thoughts, come up with great ideas, and create a wider variety of content. And for content creators who also manage contributions from others, there are tools that can help streamline the pitch, submission, and editing processes.

Without further ado, here are 20 awesome tools that help with content creation. Read the rest of this entry »

[Guide] Safeguard your site from Google’s Panda, Penguin and Hummingbird!

June 3rd, 2014 by Link-Assistant.Com

Officially confirmed - new Google's Panda 4.0 update is here.

But what is more - the alarming rumors are that the new version of Penguin update is next to come.

And this means that even if you haven't noticed any significant changes yet, it's just the time to make sure your site is on the safe side and get ready for Google's new updates. Read the rest of this entry »

7 Ways to Get Not Provided Keyword Data

May 20th, 2014 by

The keyword (not provided) has been a thorn in the side of marketers everywhere since it began appearing in Google Analytics organic search data in 2011. And now that it is extending to advertiser data as well, it leaves a lot of people asking – how can we find out what keywords are really effective in our marketing strategy? While you'll no longer be able to connect the proverbial dots within Google Analytics using your keywords and conversions data, there are still some ways to find out. Read the rest of this entry »

20 Awesome Social Media Tools for Specific Social Networks & Tasks

May 12th, 2014 by

When looking into social media tools for your business, you might have discovered a lot of options. When you have a specific need, however, that can limit the number of tools you need to look into. If you want a comprehensive social media tool based on your business size, then you can choose based on price. For those looking for tools that will help with specific social networks and activities, here are 20 great tools to consider.

Dedicated Facebook Tools

First, let's look at two great tools that are designed just for Facebook and what they can help you accomplish in your Facebook marketing. Read the rest of this entry »

How to Get More Out Of Instagram: 7 Tools to Enhance Your Business Exposure on the Mobile Platform

March 20th, 2014 by

Instagram is an increasingly important actor in the social media scene. In the last six months the app has increased its active user base by 23%, which made it the 6th biggest social media community in the world. All that makes the platform a great place to promote your biz.

But when it comes to Instagram marketing, the app lacks some important functionality, which makes managing  accounts away from your mobile phone quite a challenge.

Yes, Instagram introduced Web interface. But it still doesn't let users interact with their following, doesn't support lots of useful features and can't work as a fully-fledged internet marketing tool.

Fortunately, there are some useful Instagram tools that will help you enhance your user experience and get more out of the mobile platform. These apps will help you:

  • explore you niche
  • get on the radar of influential Instagram users
  • acquire detailed Instagram stats and analytical data
  • manage your following
  • get Instagram popularity reports from your mobile device
  • manage correspondence with other Instagram users
  • and even enhance your photo experience.

So let's have a closer look at each of the tools.

Read the rest of this entry »

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