November 14th, 2013 | Ksenia Dobreva
Google continues its work on cleaning search results from websites that use any kind of manipulation or spammy techniques.
A new type of manual penalty has been introduced to webmasters. It is called Image Mismatch Manual Penalty. That's how Google explains the meaning of it:
If you see this message on the Manual Actions page, it means that some of your site's images may be displaying differently on Google's search results pages than they are when viewed on your site.
Image mismatch penalty will affect how your site's images are displayed in Google.
Many site owners may be wondering if they're using images right, and whether their websites are vulnerable.
We'll explain the meaning of the punishment and give some recommendations on how to avoid seeing another manual penalty message in your Google Webmaster Tools. Read more »
October 31st, 2013 | Ksenia Dobreva
We all know Matt Cutts will never tell us everything.
But every time he speaks at an event or a conference, thousands of SEOs worldwide listen to him carefully hoping to extract maximum of valuable information from his words.
The head of Google webspam team gave a keynote speech at Pubcon 2013 in Las Vegas last week.
But to save your time and effort we will cover the points of this speech that might be important for SEO in practice.
Read more »
October 10th, 2013 | Ksenia Dobreva
It all started October 4, when Matt Cutts announced the release of Penguin 2.1 (it should be Penguin 5, if to count the announced releases from the beginning, but Google has chosen this name to stress the importance of Penguin 4 aka Penguin 2.0).
For the newbies: Google Penguin is a name for a Google algorithm update. It is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using so-called black-hat SEO techniques, e.g. manipulating the number of links pointing to the page.
The Penguin update that was first announced on April 24, 2012, and there have been 5 updates total.
Read more »
September 30th, 2013 | Link-Assistant.Com
Google turned 15 last week and made one of the most thrilling and ambiguous confessions (on September 26) – it launched a new algorithm weeks ago and now it’s affected around 90 percent of searches worldwide.
The official announcement was also published on Google+ on Friday, September 27.
Thus, Hummingbird is explained by Google itself as an ordinary algorithm tailored to tackle specific, complex queries and make Knowledge Graph a more wise and intuitive mechanism. Read more »
May 31st, 2012 | Link-Assistant.Com
Over Memorial Day weekend Google announced a new round of webspam fighting measures, giving birth to yet another algo update – Penguin 1.1.
We have previously shared tips on how not to get hit by the first wave of Penguin and develop your own bullet-proof SEO strategy.
Google's not making it clear what the new Penguin wave covers and how crucial it is. Still, we encourage you not to fly into panic, but rather follow easy steps to protect and improve your rankings.
That's why today we've put up for you:
- a set of 4 training videos on one of your main anti-Penguin protectors - WebSite Auditor;
- a brief summary of our advice on surviving the new wave of Google's Penguin with SEO PowerSuite.
If you follow these tips, you can easily avoid being hit by the algo change!
Keep your website perfectly matching the changing Google's quality standards with SEO PowerSuite!
March 21st, 2012 | Olga Gabdulkhakova
Since last Friday, the SEO community has been discussing Matt Cutts' announcement of the upcoming Google update penalizing over-optimized websites and rewarding sites doing little to no SEO (granted they have good content).
So what's the announced algo change about? Should we, SEOs, worry? Let's have a look.
What Matt Cutts Actually Said
Answering the question "Are you out of luck if you're not optimizing your site yet your site is relevant to something?" Cutts said:
"SEO is like a coach. It's someone who helps you figure out how to present yourself better... Read more »