Over Memorial Day weekend Google announced a new round of  webspam fighting measures, giving birth to yet another algo update – Penguin 1.1.

We have previously shared tips on how not to get hit by the first wave of Penguin and develop your own bullet-proof SEO strategy.

Google's not making it clear what the new Penguin wave covers and how crucial it is. Still, we encourage you not to fly into panic, but rather follow easy steps to protect and improve your rankings.

That's why today we've put up for you:

- a set of 4 training videos on one of your main anti-Penguin protectors - WebSite Auditor;

- a brief summary of our advice on surviving the new wave of Google's Penguin with SEO PowerSuite.

If you follow these tips, you can easily avoid being hit by the algo change!

Keep your website perfectly matching the changing Google's quality standards with SEO PowerSuite!

Since last Friday, the SEO community has been discussing Matt Cutts' announcement of the upcoming Google update penalizing over-optimized websites and rewarding sites doing little to no SEO (granted they have good content).

So what's the announced algo change about? Should we, SEOs, worry? Let's have a look.

What Matt Cutts Actually Said

Answering the question "Are you out of luck if you're not optimizing your site yet your site is relevant to something?" Cutts said:

"SEO is like a coach. It's someone who helps you figure out how to present yourself better... Read more »

Back in September, Google introduced GA Real Time, which has recently become available in beta for the majority of users.

Yesterday it became accessible to our Google Analytics account as well, and we decided to sort out what value internet marketers can derive from it.

Indeed, people are very excited about this feature. Watching the number of people on your site changing and the charts indicating page views per second (!) floating is overwhelming.

Yes, real-time analytics is captivating to watch. But it's not inherently helpful. Users need to understand how exactly their particular website can benefit from it.

In short, the new GA feature lets you see how your visitors interact with your site – live. You get the number of active visitors on your website, the keywords that brought them in, referrers, location by city, content they're accessing.

Here's a more detailed overview of what data you can get with Google Analytics Real-Time. Read more »

On October 06 webmaster and SEO discussion boards were boiling with "Google PageRank update is under way", "PR on my sites is n/a", "Google discards PR" and similar threads. In fact, Google engineers decided to change the toolbar query URL from

to

Non-native toolbars and tools were still using the old URL, which caused the verification errors and consequently heart attacks and other grave conditions with the webmasters who are using such tools to verify the PageRank of their websites.

For a long time PageRank (PR) has been a benchmark and equivalent of quality/ value for many people making money online: domainers (the guys who are selling dropped domains with PR) determine the price of the domains based on PR; link-sellers will also charge you based on the PR of the page, from which they are selling links; link-builders normally trade links of the same PR, etc. But what metrics we’d have to use if PR is discontinued? Are there any other good alternatives? (We are going to include only the metrics that may be obtained via reputable, relatively unbiased and time-proven sources in this post). Read more »

Do you want to stay on top of all the recent developments in the world of search? Wanna get in the know on the current trends, latest SEO techniques and SEM strategies? Then rejoice for a sparkling new website was born to serve just that purpose – keep you up to date on all things search.

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Recently we've got an official word that Bing is using clickthrough rate (CTR) as a ranking factor. Which means if users click on your site in the results it gets promoted higher, if not — it heads south.

It's surprising to see that no one seems to be giving a hoot about it. Should Google have spilled a bean like this we would have people running around screaming 'abandon the ship!' all over the place. But who cares about Bing, right?

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Yahoo switching to Bing's technology in the US and Canada is probably the leading search news story of the whole month.

Yes, Yahoo has fully switched to serving Bing results to the U.S. and Canadian searchers. While the average user may not care too much as to who's providing the results (as long as they're good of course), this is huge news for search marketers.

We'll look at how this change affects the search landscape and how you can leverage this for your site a bit later, but first things first.

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Last week Yahoo! fully switched to using Bing's technology to power its search results in the US and Canada.

Basically what this means is whenever you run a search on yahoo.com you get exactly the same results as on Bing. The only things different are the navigation, some universal results (except images and videos) and related searches.

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It's been quite some time since Yahoo! and Bing closed the search deal that enabled Microsoft to power both organic and paid search results on Yahoo!. It was a huge event for the whole search industry and everyone involved in search marketing has been eagerly waiting for the search giants to implement their agreement.

Now it looks like the launch of the new 'Binghoo' engine is finally approaching. According to the official statement from the Microsoft-Yahoo! Search Alliance (the official name for the partnership) they've already started testing Bing's algo on Yahoo! and are planning to complete the transition in the coming months.

Obviously the implementation of the search merger will bring about significant changes to the search landscape. Let's see what implications this migration will have for both SEO and PPC. But first some details on the transition schedule.

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It finally happened. Yesterday the long-awaited Google Caffeine went live on all data centers and for all language versions of Google search. Caffeine is said to provide 50% fresher results than the previous indexing system and according to Google it is "the largest collection of web content they've offered". This sure is a huge event for the whole search marketing industry, so let's take a closer look at the new Google.

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