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How to save your website from Google Image Mismatch Manual Penalty

November 14th, 2013 | Ksenia Dobreva

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Google continues its work on cleaning search results from websites that use any kind of manipulation or spammy techniques.

A new type of manual penalty has been introduced to webmasters. It is called Image Mismatch Manual Penalty. That's how Google explains the meaning of it:

If you see this message on the Manual Actions page, it means that some of your site's images may be displaying differently on Google's search results pages than they are when viewed on your site.

Image mismatch penalty will affect how your site's images are displayed in Google.

Many site owners may be wondering if they're using images right, and whether their websites are vulnerable.

We'll explain the meaning of the punishment and give some recommendations on how to avoid seeing another manual penalty message in your Google Webmaster Tools. Read more »

Matt Cutts Pubcon 2013 speech takeaways and digest

October 31st, 2013 | Ksenia Dobreva

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SEO NewsWe all know Matt Cutts will never tell us everything.

But every time he speaks at an event or a conference, thousands of SEOs worldwide listen to him carefully hoping to extract maximum of valuable information from his words.

The head of Google webspam team gave a keynote speech at Pubcon 2013 in Las Vegas last week.

But to save your time and effort we will cover the points of this speech that might be important for SEO in practice.

 

Read more »

Penguin 2.1 quick facts and digest

October 10th, 2013 | Ksenia Dobreva

Name:

Google Penguin

It all started October 4, when Matt Cutts announced the release of Penguin 2.1 (it should be Penguin 5, if to count the announced releases from the beginning, but Google has chosen this name to stress the importance of Penguin 4 aka Penguin 2.0).

For the newbies: Google Penguin is a name for a Google algorithm update. It is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using so-called black-hat SEO techniques, e.g. manipulating the number of links pointing to the page.

The Penguin update that was first announced on April 24, 2012, and there have been 5 updates total.

Read more »

Google’s Hummingbird Digest

September 30th, 2013 | Link-Assistant.Com

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Google turned 15 last week and made one of the most thrilling and ambiguous confessions (on September 26) – it launched a new algorithm weeks ago and now it’s affected around 90 percent of searches worldwide.

The official announcement was also published on Google+ on Friday, September 27.

hummingbird update

 

Thus, Hummingbird is explained by Google itself as an ordinary algorithm tailored to tackle specific, complex queries and make Knowledge Graph a more wise and intuitive mechanism. Read more »

Stay Penguin-Proof! Fresh Tips to Fight Google Penguin 1.1 [With Training Videos]

May 31st, 2012 | Link-Assistant.Com

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Over Memorial Day weekend Google announced a new round of  webspam fighting measures, giving birth to yet another algo update – Penguin 1.1.

We have previously shared tips on how not to get hit by the first wave of Penguin and develop your own bullet-proof SEO strategy.

Google's not making it clear what the new Penguin wave covers and how crucial it is. Still, we encourage you not to fly into panic, but rather follow easy steps to protect and improve your rankings.

That's why today we've put up for you:

- a set of 4 training videos on one of your main anti-Penguin protectors - WebSite Auditor;

- a brief summary of our advice on surviving the new wave of Google's Penguin with SEO PowerSuite.

If you follow these tips, you can easily avoid being hit by the algo change!

Keep your website perfectly matching the changing Google's quality standards with SEO PowerSuite!

Google’s Over-optimization Algo Update To Put SEO To An End?

March 21st, 2012 | Olga Gabdulkhakova

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Since last Friday, the SEO community has been discussing Matt Cutts' announcement of the upcoming Google update penalizing over-optimized websites and rewarding sites doing little to no SEO (granted they have good content).

So what's the announced algo change about? Should we, SEOs, worry? Let's have a look.

What Matt Cutts Actually Said

Answering the question "Are you out of luck if you're not optimizing your site yet your site is relevant to something?" Cutts said:

"SEO is like a coach. It's someone who helps you figure out how to present yourself better... Read more »

Google Analytics Real-Time: Three Creative Ways to Use It

December 2nd, 2011 | Olga Gabdulkhakova

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Back in September, Google introduced GA Real Time, which has recently become available in beta for the majority of users.

Yesterday it became accessible to our Google Analytics account as well, and we decided to sort out what value internet marketers can derive from it.

Indeed, people are very excited about this feature. Watching the number of people on your site changing and the charts indicating page views per second (!) floating is overwhelming.

Yes, real-time analytics is captivating to watch. But it's not inherently helpful. Users need to understand how exactly their particular website can benefit from it.

In short, the new GA feature lets you see how your visitors interact with your site – live. You get the number of active visitors on your website, the keywords that brought them in, referrers, location by city, content they're accessing.

Here's a more detailed overview of what data you can get with Google Analytics Real-Time. Read more »

Are there Google PageRank alternatives?

October 10th, 2011 | Eugene Khutarniuk

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google-pagerank
On October 06 webmaster and SEO discussion boards were boiling with "Google PageRank update is under way", "PR on my sites is n/a", "Google discards PR" and similar threads. In fact, Google engineers decided to change the toolbar query URL from

http://toolbarqueries.google.com/search?client=navclient-auto&hl=en&ch={gchecksum}&ie=UTF-8&oe=UTF-8&features=Rank&q=info:{url|encode}


to

http://toolbarqueries.google.com/tbr?client=navclient-auto&hl=en&ch={gchecksum}&ie=UTF-8&oe=UTF-8&features=Rank&q=info:{url|encode}.

Non-native toolbars and tools were still using the old URL, which caused the verification errors and consequently heart attacks and other grave conditions with the webmasters who are using such tools to verify the PageRank of their websites.

For a long time PageRank (PR) has been a benchmark and equivalent of quality/ value for many people making money online: domainers (the guys who are selling dropped domains with PR) determine the price of the domains based on PR; link-sellers will also charge you based on the PR of the page, from which they are selling links; link-builders normally trade links of the same PR, etc. But what metrics we’d have to use if PR is discontinued? Are there any other good alternatives? (We are going to include only the metrics that may be obtained via reputable, relatively unbiased and time-proven sources in this post). Read more »

New site coming into town: visit Search News Central for all things search

October 19th, 2010 | Link-Assistant.Com

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Do you want to stay on top of all the recent developments in the world of search? Wanna get in the know on the current trends, latest SEO techniques and SEM strategies? Then rejoice for a sparkling new website was born to serve just that purpose – keep you up to date on all things search.

Read more »

Clickthrough rate affects your rankings on Bing: Why you should care

October 12th, 2010 | Link-Assistant.Com

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Recently we've got an official word that Bing is using clickthrough rate (CTR) as a ranking factor. Which means if users click on your site in the results it gets promoted higher, if not — it heads south.

It's surprising to see that no one seems to be giving a hoot about it. Should Google have spilled a bean like this we would have people running around screaming 'abandon the ship!' all over the place. But who cares about Bing, right?

Read more »