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6 Ways to Reduce Your Bounce Rate

Link-Assistant.Com | Posted in category Analytics Conversion Optimization


Guest post by Chris Help

Google Analytics defines bounce rate as "the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page." You use bounce rate to measure the quality of visits. If your bounce rate is high (a lot of people are leaving your website as soon as they land), it's an indication that your entrance pages aren't relevant to what the visitors are looking for. In short, you aren't delivering the goods to them.

What can you do to lower your bounce rate and get more conversions?

  1. Optimize your site for the right keywords—If you're targeting the wrong keywords, you'll attract low quality traffic that bounces at a high rate. It's that simple. Never just guess as to which keywords you should be targeting because your guesses will probably be wrong. You need to spend time doing sound keyword research to find the phrases that attract buyers.
  2. Have a strong, benefit-rich headline—The headline is the first thing new visitors see when they land on your website. If it doesn't pull the reader in, you can bet they'll back out of your website immediately. With that in mind, your headline needs to let the visitor know what he has to gain by doing business with you and moving forward on your site.
  3. Use clear navigation—How can you expect visitors to move forward on your website if your navigation is hidden or confusing? Don't try to get fancy or clever with your site navigation. Use clear links placed along the top or left hand side of your page.
  4. Include a search box on your website—The key to reducing bounce rate is to help visitors find the info they're looking for quickly and easily. If you have a fairly large website, including a search box is a good idea because it lets the visitors just search for what they're looking for and get to it in seconds. Just make sure your search function works well.
  5. Eliminate distractions—Too many web designers think they have to fill every empty space on the website with widgets, banners, pictures, copy, or whatever else. It's overwhelming, and it confuses visitors. Eliminate any unnecessary information from landing pages so visitors can focus on your main message.
  6. Use links to guide readers forward—Include links in your website copy to guide visitors forward on your website. Just don't go crazy with the links, and make sure you link in a way that moves visitors forward in a logical manner toward conversion.

What are some other things you can do to reduce your website's bounce rate? Share your best tips by leaving a comment.

About the Author

Chris HELP! is the co-founder of the copywriting agency HELP! Copy and Design. HELP’s website copywriters specialize in creating content that converts.

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