A searcher's first experience with your brand happens on Google's SERPs — not your website. That is why in this guide we're talking about reputation management SEO, or owning your branded keywords in Google.
So, after reading this post, you'll learn how to:
1. Maintain control over the ranking pages and their order
2. Make the most of Google SERP features
3. Influence the content of the ranking pages
4. Get your branded keywords on Google SERPs
I hope "start doing SEO" is on the list of your New Year resolutions because these 3 mythical letters have stopped being a buzzword years ago. Let's face the fact — in 2019, SEO is not a nice addition to your business, it's a must. However, there are many website and business owners who still haven't implemented SEO in their marketing strategies or simply lack SEO knowledge.
I agree, SEO is not a bed of roses, but here're 5 powerful arguments that will definitely inspire you to start doing SEO the second you finish reading this article!