SEO blog & news about Google SEO. How to track rankings, how to optimize to get rich features in search results, how to handle algorithmic updates and manual penalties. Join SEO PowerSuite community for discussion!
The listings on the modern Google SERP come in all shapes and sizes, but it's not just the look that makes each listing distinct. These SERP features types are affected by different factors, require specific optimization techniques, and offer contrasting degrees of SEO potential. To help you master the opportunities the modern SERP yields, I've put up a detailed guide to the 15 types of results Google shows to searchers today.
As Google's search results grow increasingly personalized, accurate rank tracking is becoming a challenge. The concept of accuracy itself has become somewhat vague: if there are as many SERP variations as there are locations, which one should you consider "accurate"? In this post, I'll look at the different ways Google personalizes search results, their impact on SEO, and tips to ensure that personalization doesn't falsify your ranking data.
Google Search Generative Experience, or SGE, keeps being a mystery for the whole SEO community. Read this post to see how SGE has already affected search and how it will change Google and SEO in the future.