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9 Ways to Build links for an E-commerce Store

Link-Assistant.Com | Posted in category GuestBox

guest post by David Smith

We all know the importance search engines give to backlinks of a website in their overall ranking algorithm. Every webmaster knows the fact that to rank well in search engines they need to have a decent number (greater than their competitors) of quality backlinks linking to their website. And, we also know that how hard it is to build quality links when you are managing a 100% E-Commerce website leaving most of us with the only option of paid links and spamming.

But, in this article we'll cover 9 more methods you can implement to build some high quality natural links.

1. Share a coupon code

Online couponing has gained a huge popularity in last 1-2 years. Thanks to tough economic times.  Nowadays, almost every buyer tries to find a coupon code of a store before doing a purchase from it.

Create a discount coupon code and submit it to as many coupon sharing sites and blogs as possible. Most of these sites give a do-follow link to the store website. So this technique will not only help you in building links but also in increasing your brand awareness.

You can also create exclusive discount coupons for readers of most popular blogs and sites to keep track of orders you get from these websites. This data will help you in planning your long term marketing campaigns

2. Offer exclusive discounts to customers

Offer an exclusive discount coupon or an attractive offer to your current customers for a mention on their blogs with a link back to your website or for testimonials on other main business directories like Google places, yelp, Yahoo local etc.

3. Offer products for review

Create a list of most influential bloggers (Fashion bloggers, Software bloggers) of your niche and send them free products for review. This technique won't be very effective if your product is very common as most of the A-list bloggers will decline it because of the numerous pitches they get every day. So you need to keep contacting new bloggers until you get the desired results.

4. Join niche associations and local business organizations

The other good source where you can get high quality relevant links is local business organizations and associations. Normally, all such organizations have websites with backlinks from other big organizations and government websites. Becoming a member of these organizations not only gives you an opportunity to network with other like-minded people but also entitle you for a link to your website from the members section of these websites.

5. Donate to local charities and NGOs

Find out charities and NGO's which links to their donor's websites. It is a win-win situation if you donate to such organizations. These organizations will get some money to support their causes and you will get a high quality link.

6. Discount Programs

Search for organizations/institutions which keep track of companies offering discounts to their employees for shopping. Contact them with an exclusive discount coupon and get a link back. An example can be found here.

7. Sponsor a tweet-up/local bloggers meet up

Search for local bloggers using search feature on social media sites like Facebook /Twitter. Also you can make use of sites like to find bloggers in your area. Invite them for a meet-up  to your company or local café where you can tell them about your products in hope that they will mention your website on their blogs.

8. Sponsor/organize contests and giveaways

Organizing contests or just sponsoring them is another great way to attract some links. Search for bloggers (you can easily find a lot of them) who actively organize contests for their readers and request them to organize a contest on your blog promoting your company. Most of the bloggers will happily do it for free (though a few demand a fee or a free product).

9. Start a Blog

It is a fact that to get natural links you need to have high quality content. And, since most of the ecommerce sites don't have any useful content there is a very low probability for them of attracting links. One can remove this limitation by simply adding a blog and updating it with unique, useful and of course SEO friendly content. You can learn more about the SEO benefits of a blog here.

Do you know of any other tips for building quality links for an Ecommerce store? Then please share them with us in the comments below.

About the Author:

David Smith works for Conversion Rate Optimization Company Invesp and enjoys writing on SEO, landing pages , conversion rate optimization and affiliate marketing.

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