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Free Keyword Research Tools & Tips

Link-Assistant.Com | Posted in category GuestBox

guest post by Alek Jones

Keyword Research is the most important task for any online marketing strategy. Every business with an online presence must rely on targeted keyword selection to ensure that you are competitive in your industry and geographical location. Many business owners bloggers and, shockingly enough, SEO’s and Online Marketers spend way too little time on competitive keyword research. Having the right tools for the job is essential, so let’s have a look at a few of the best Free Keyword Research Tools & Tips on using them effectively.

1. You are a Tool – for keyword research, I mean.

We are all online consumers ourselves and know exactly what keywords or phrases we would use to find a specific product or service. If you are reading this, you probably frequent the Search Engines and understand the process very well.

Keyword Research Tip 1: Use your grey matter in the initial stages of the research process to generate ideas that can be further delved into to determine viability.

2. Google Suggest

Google is the Super Power when it comes to search and most of us would like to be featured on Google for our search terms, so why not use the tools and information that Google gives you?

Google Suggest is a basic tool for keyword idea generation. All you need to do is start typing your search query in the search box and voila!

google-suggest

Keyword Research Tip 2: Use UberSuggest to expand your base keyword with every letter of the alphabet and export the results to .txt and reopen the file using Excel. Each of these suggestions can now be further elaborated on by entering the phrase into Google. Find even more tips and tricks on using Google Suggest from Ann Smarty.

3. Google’s Wonder Wheel

Another great keyword exploration tool is the Google Wonder Wheel. With this tool all you need to do is type in your search word or phrase and an interactive wheel of related keywords will appear. Each of the related keywords can be expanded even further to show even more targeted and long tail key phrases.

google-wonder-wheel

Keyword Research Tip 3: Find the Google Wonder Wheel in the left navigation bar of the Google Search Results pages under “Search Tools”.

4. Google Insights for Search

Google Insights for search is a tool that uses filters to compare search volume patterns based on a number of factors such as region, category, date range and season. These filters can be used in a variety of combinations to tailor the results to your specific needs.

google-insights

Keyword Research Tip 4: Use Google Insights for Search in the following ways:

  • Historical term popularity
  • Geographic usage
  • Suggests other top terms
  • Compare multiple terms
  • See up and coming searches
  • Use empty search box to see general trends

5. WordTracker Free Keyword Suggestion Tool

The WordTracker free keyword suggestion tool does a great job in suggestion up to 100 keywords for a given term. This tool is great to expand your keyword selection for specific pages of your website or blog.

wordtracker

6. WordPot Keyword Finder

The WordPot Keyword finder is a great tool with added features and information like, definitions, synonyms, related word and associated words for your search word or phrase. The free version of the tool has a limit of 25 searches per day.

wordpot-keyword-finder

Keyword Research Tip 5: Learn how to use the WordPot Keyword tool and read the WordPot Review about its features and reasons why it’s a cut above the rest.

7. Google Adwords Keyword Tool

There has been some controversy around the launch of the new Google Keyword Tool, with many users reporting that a large number of the tool’s keyword suggestions were not related to the search phrase.

It does seem however that the engineers and techies at Google have made some tweaks to the tool and is now providing more accurate results. Arguably the biggest benefit that the Google Keyword Tool has is that is allows you to search for keywords and phrases by Geographical location for better local targeting.

google-adwords-keyword-tool

Keyword Research Tip 6: Don’t just go for the highest searched keywords, choosing more targeted long tail keywords will increase your click through and conversion rates.

About The Author:

Alek Jones is a SEO Analyst and Head of marketing at Networth Media and writes about all things Internet Marketing, including SEO, web design, social media marketing and conversion optimization.



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